Rosanna E. Guadagno

Rosanna E. Guadagno
National Science Foundation | NSF · Division of Behavioral and Cognitive Sciences (BCS)

Ph.D. Social Psychology

About

93
Publications
127,392
Reads
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5,198
Citations
Additional affiliations
August 2006 - July 2012
University of Alabama
Description
  • I directed the Online Social Influence Lab and still direct it remotely (osil.psy.ua.edu)
July 2003 - July 2006
University of California, Santa Barbara
Description
  • I was a post doctoral research fellow at RECVEB.
August 1995 - June 2003
Arizona State University
Description
  • I obtained my Masters and Ph.D. in Social Psychology.

Publications

Publications (93)
Chapter
Research indicates that exposure to swearing, an experience often perceived as a norm violation may affect individual and group behaviors. To further explore this, we examined whether personal and group norms for swearing influence the extent to which exposure to swearing spreads virally and affects group performance during an online group discussi...
Chapter
The authors conducted an experiment to determine the effects of gender, race, online video gaming experience, and the experimental context in which participants played the video game (online vs. offline vs. no information control) on avatar selection. The qualities of the avatar compared were based on eight objective differences between avatars and...
Article
Full-text available
Replication studies in psychological science sometimes fail to reproduce prior findings. If these studies use methods that are unfaithful to the original study or ineffective in eliciting the phenomenon of interest, then a failure to replicate may be a failure of the protocol rather than a challenge to the original finding. Formal pre-data-collecti...
Article
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Albarracín et al. (2008, Experiment 7) tested whether priming action or inaction goals (vs. no goal) and then satisfying those goals (vs. not satisfying them) would be associated with subsequent cognitive responding. They hypothesized and found that priming action or inaction goals that were not satisfied resulted in greater or lesser responding, r...
Article
The authors conducted an experiment to determine the effects of gender, race, online video gaming experience, and the experimental context in which participants played the video game (online vs. offline vs. no information control) on avatar selection. The qualities of the avatar compared were based on eight objective differences between avatars and...
Article
The augmented reality mobile game Pokémon Go has reached unprecedented popularity since its release in 2016. The game has received intense media attention, but scientific inquiry into its popularity and the effects of play are in the early stages. Previous work has used secondary data or simple correlational analysis to draw early conclusions. A se...
Article
Social media have changed the way individuals communicate in the 21st century. With the rise of this new technology, people's ability to access, analyze, evaluate, and create media or become media‐literate is more important than ever. This entry showcases how individuals can apply the tenets of media literacy to their online social networking perso...
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Interest in STEM (science, technology, engineering, and mathematics) careers falls off more quickly for young women than for young men over adolescence, and gender stereotypes may be partially to blame. Adolescents typically become more stereotypical in their career interests over time, yet they seem to become more flexible in applying stereotypes...
Article
The principles of Action Identification Theory (Vallacher & Wegner, 1985) were utilized in the present research to understand how players identify their actions when playing a violent videogame. A new measure, the Behavior Identification Form e Gamer, was created and tested for reliability and validity across three studies. The BIF-G demonstrated a...
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Provides an introduction to this special issue on social media psychological research. The goal of this special issue is to add to the emerging literature by featuring a series of articles that examine both the psychological and translational issues pertaining to social media use. It features articles from many areas of psychological science such a...
Article
Popular video games often provide people with the option to play characters that are good or evil in nature, and yet, little is known about how individual differences in personality relate to the moral and ethical alignments people chose in their digital representations. We examined whether participants' pre-existing levels of moral disengagement a...
Article
Gender Role Congruity Theory predicts that women would be more attracted to masculine-stereotyped occupations and men would be more attracted to feminine-stereotyped occupations if the occupations were perceived as affording goals that aligned with their gender roles. This study of college STEM (science technology engineering, and mathematics) stud...
Article
Risk beliefs and self-efficacy play important roles in explaining smoking-related outcomes and are important to target in tobacco control interventions. However, information is lacking about the underlying beliefs that drive these constructs. The present study investigated the interrelationships among young adult smokers' beliefs about the nature o...
Chapter
This article reviews the recent literature on influence, also referred to as social influence. According to Cialdini (2009), there are six primary principles of influence: scarcity, reciprocity, consistency/commitment, authority, social validation, and liking. These principles can be grouped into three major influence-relevant organizational goals:...
Article
Internet crime, including fraud and spread of malicious software, is a pervasive and costly global issue. Many of these crimes occur not because of technology failure but because of the human element. People can easily be manipulated through social engineering – the use of psychological tactics to influence individuals to assist in their own victim...
Article
We sought to bridge findings showing that (a) describing a person's behavior with the perfective verb aspect (did), compared to the imperfective aspect (was doing), increases processing of semantic knowledge unrelated to the target's action such as stereotypes and (b) an increased recognition of stereotypical thoughts often promotes a judgment corr...
Data
The Journal of Social Psychology Publication details, including instructions for authors and subscription information: makes every effort to ensure the accuracy of all the information (the "Content") contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoev...
Article
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Media psychology involves the scientific examination of the cognitive processes and behavior involved in the selection, use, interpretation, and effects of communication across a variety of media (e.g., via the Internet, television, telephone, film). Media are central to people's lives, with projections indicating that an average person spent over...
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It is a common problem in psychology subject pools for past study participants to inform future participants of key experimental details (also known as crosstalk). Previous research (Edlund, Sagarin, Skowronski, Johnson, & Kutter, 2009) demonstrated that a combined classroom and laboratory treatment could significantly reduce crosstalk. The present...
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What qualities lead some Internet videos to reach millions of viewers while others languish in obscurity? This question has been largely unexamined empirically. We addressed this issue by examining the role of emotional response and video source on the likelihood of spreading an Internet video by validating the emotional response to an Internet vid...
Article
Background Many health risks are associated with both genetic and behavioural factors. Concerns have been raised that learning about such multifactorial risks might have detrimental effects on health-related beliefs, cognitions, and affect. However, experimental evidence is sparse. Objective To explore the effects of reading an online news article...
Article
Previous work has shown that playing violent video games can stimulate aggression toward others. The current research has identified a potential exception. Participants who played a violent game in which the violence had an explicitly prosocial motive (i.e. protecting a friend and furthering his nonviolent goals) were found to show lower short-term...
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Social networking sites are a rich source of untapped data. While much research has been conducted on Facebook and other Social Networking Sites (SNS), less has done so by collecting data straight from the source. This may be due to challenges related to ethical issues and the ever-changing nature of social networking sites themselves (i.e., securi...
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The Big Five personality inventory measures personality based on five key traits: neuroticism, extraversion, agreeableness, openness to experience, and conscientiousness [Costa, P. T., Jr., & McCrae, R. R. (1992). Normal personality assessment in clinical practice: The NEO Personality Inventory. Psychological Assessment 4, 5–13]. There is a growing...
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In this paper, we review the bullying literature, comparing and contrasting traditional face-to-face bullying and online “cyberbullying”. More specifically we deconstruct the current working definitions of both types of bullying and compare the plethora of operational definitions. We explore characteristics of online environments and how these attr...
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[Correction Notice: An Erratum for this article was reported in Vol 2(2) of Psychology of Popular Media Culture (see record 2013-13053-003). Figure 1 was labeled and scaled incorrectly. The correct Figure 1 is presented in the erratum. All versions of this article have been corrected.] This study investigated the persuasive impact of information pr...
Article
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What qualities lead some Internet videos to reach millions of viewers while others languish in obscurity? This question has been largely unexamined empirically. We addressed this issue by examining the role of emotional response and video source on the likelihood of spreading an Internet video by validating the emotional response to an Internet vid...
Article
Reports an error in "The Opinion-Changing Power of Computer-Based Multimedia Presentations" by Rosanna E. Guadagno, Nicole L. Muscanell, Jill M. Sundie, Terrilee A. Hardison and Robert B. Cialdini (Psychology of Popular Media Culture, Advanced Online Publication, Mar 11, 2013, np). Figure 1 was labeled and scaled incorrectly. The correct Figure 1 i...
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Abstract Social networking Web sites, such as Facebook, have changed the way in which people communicate online. The present study examined the relationship between jealousy and Facebook use experimentally by asking participants to imagine viewing their romantic partner's Facebook page. We varied the hypothetical privacy settings and number of phot...
Article
This research compared technology use among homeless young adults with that of college students as a means of understanding technology use among young adults today; people who have grown up with technology. Specifically, social network site (SNS) usage was assessed for two age-matched young adult samples, one drawn from a large introductory psychol...
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Introduction: The purpose of this secondary data analysis was to characterize the Internet usage of rural veterans (n=201) who had either never enrolled, or had previously enrolled but not accessed, Veterans Affairs (VA) health services in at least 2 years. The VA Office of Rural Health (ORH)(ie part of the United States Government Department of V...
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Much of the previous research examining why some women choose to remain in abusive relationships sug-gests that women remain with an abusive spouse for a number of reasons, many of which place blame on themselves or their partner instead of the situation (Eckstein, 2011). While personal and contextual reasons for remaining in a relationship are imp...
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Text-based communication via the Internet has provided new opportunities to study social influence and persuasion. Specifically, Guadagno and Cialdini (2005) contend that the effectiveness of social influence attempts have yet to be thoroughly investigated online. To test Guadagno and Cialdini's contention, the present study examined whether the so...
Article
This study examined the extent to which communicator salience manipulated by varying communication modes, authority-based social influence, and gender affect persuasion in online environments by utilizing a 2 by 2 between subjects design. Participants of the experiment were either presented with an authority-based influence attempt or no influence...
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In this study, we examined how manipulations of likeability and knowledge affected mock jurors' perceptions of female and male expert witness credibility (n = 290). Our findings extend the person-perception literature by demonstrating how warmth and competence overlap with existing conceptions of likeability and knowledge in the psycholegal domain....
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There are websites where individuals anonymously provide informal reviews of professors. What impact do such sites have on student and professor motivational factors? Research suggests that undergraduate students are affected (e.g. Edwards et al. in J Comput Mediat Commun 14:368–392, 2009; Kowai-Bell et al. in Comput Hum Behav 27(5):1862–1867, 2011...
Article
Social cognitive models examining academic and career outcomes emphasize constructs such as attitude, interest, and self-efficacy as key factors affecting students' pursuit of STEM (science, technology, engineering and math) courses and careers. The current research examines another under-researched component of social cognitive models: social supp...
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Although heterosexual women and men consistently demonstrate sex differences in jealousy, these differences disappear among lesbians and gay men as well as among heterosexual women and men contemplating same-sex infidelities (infidelities in which the partner and rival are the same sex). Synthesizing these past findings, the present paper offers a...
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This content analysis examined the representation of females in top selling console video games. Based on prior content analyses, we hypothesized that female characters would be more likely to appear in supporting roles and would be represented as suggestively dressed with sexualized portions of their bodies exposed. Furthermore, we hypothesized th...
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This content analysis examined the representation of females in top selling console video games. Based on prior content analyses, the study hypothesized that female characters would be more likely to appear in supporting roles and would be represented as suggestively dressed with sexualized portions of their bodies exposed. It was predicted that fe...
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Research on video games has yielded consistent findings that violent video games increase aggression and decrease prosocial behavior. However, these studies typically examined single-player games. Of interest is the effect of cooperative play in a violent video game on subsequent cooperative or competitive behavior. Participants played Halo II (a f...
Article
The present study examined the influence of gender and personality on individuals’ use of online social networking websites such as Facebook and MySpace. Participants were 238 undergraduate students who reported being members of Facebook, MySpace, or both. Based on prior research examining online behavior, we expected that gender and scores on the...
Conference Paper
This study investigated the persuasive impact of information using varying degrees of technological sophistication. Participants were individuals who were novices and experts in the domain of the information. Participants reviewed a presentation of a football scout's favorable report on a potential recruit. They then evaluated the recruit's project...
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Research suggests gender and personality differences are predictive of general Internet use. Specifically, people high in openness and women high in neuroticism are more likely to keep a blog. Given the rapidity of change owing to technological advances, the authors sought to re-examine the validity of these findings in an era where other forms of...
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Compared to other negatively stereotyped groups, a paucity of research has examined stereotypes of U.S. southerners. Building from past research and theory on the phenomenon of stereotype threat, the current research examined the possibility that activating negative stereotypes of people from the southern U.S. can undermine their performance on int...
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Despite the widespread belief that the use of vividness in persuasive communications is effective, many laboratory studies have failed to find vividness effects. A possible explanation for this discrepancy is that many laboratory tests have not vivified solely the central thesis of the message but have vivified irrelevant portions of the message as...
Article
The present study examined whether traditional gender role expectations (Eagly, 1987) influence behaviors in non-traditional contexts such as online virtual environments. Participants were 352 Second Life users who reported their activities and experiences in Second Life. Results indicated that men and women differed in the types of activities they...
Article
It is an open question as to how impressions formed via computer-mediated communication (CMC) differ from those formed face-to-face (FtF). Some research suggests that judgments of others formed while interacting over CMC are more favorable than judgments formed in FtF, while other researchers argue the pattern is in the opposite direction. We sough...
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Recruitment of students into engineering undergraduate programs depends to a large degree on maintaining their achievement and interest in math and science over the school years prior to college. Previous research indicates that significant declines in perceived ability and interest in math and science occur during the transitions to middle school...
Chapter
The present chapter examines current research of blogging practices; it focuses on the personal blog, a blog created and maintained by an individual and not used for financial or occupational gain. The authors maintain that individual difference factors, such as personality and gender, may contribute to differences in likelihood to blog, motivation...
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This study examined whether sex differences in jealousy would generalize to online infidelity. Based on the evolutionary psychological explanation for sex differences in jealousy (ancestral men's challenge of paternal uncertainty vs. ancestral women's challenge of ensuring paternal investment), we expected that men and women would perceive online i...
Article
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In April 2007, the First Internet War began. Owing to the relocation of a World War II-era Soviet war memorial in Estonia, angry protestors, primarily of Russian descent, engaged in a month-long series of coordinated online attacks on Estonia's Internet infrastructure that disabled it for several days. We analyze this real-world event from a social...
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Throughout the history of social psychology there has been a strong and long-standing belief that individuals are generally consistent within their attitudes and behaviors; yet there is a track record of small effect sizes and difficulty in replicating findings involving consistency-based phenomena. To address this discontinuity, Cialdini, Trost, a...
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Full-text available
In April 2007, the First Internet War began. Owing to the relocation of a World War II–era Soviet war memorial in Estonia, angry protestors, primarily of Russian descent, engaged in a month-long series of coordinated online attacks on Estonia's Internet infrastructure that disabled it for several days. We analyze this real-world event from a social...
Article
Full-text available
Since its inception, people have constantly found new and unexpected ways to communicate via the Internet. One such use has been the recruitment of new members by terrorist organizations such as Al Qaeda (Riedel, 2007). Al Qaeda uses social influence techniques to induce individuals to become terrorist sympathizers (Burton & Stewart, 2008; Gerwehr...
Article
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Since its inception, people have constantly found new and unexpected ways to communicate via the Internet. One such use has been the recruitment of new members by terrorist organizations such as Al Qaeda (Riedel, 2007). Al Qaeda uses social influence techniques to induce individuals to become terrorist sympathizers (Burton & Stewart, 2008; Gerwehr...
Article
Life goals include values and lifestyle choices related to work, marriage, family, and making a positive impact on society. Recent research suggests that men and women differ in the importance they place on these goals, and this might partially explain why capable women fall away from science, technology, engineering and mathematics (STEM) careers...
Chapter
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y, colleagues, friends, and family use the Internet as a means to communicate influence appeals. Thus, this new communications channel has become yet another way for people to attempt to influence us. Just as influence practitioners, novice and professional alike, have moved into this area, so have the researchers. Social scientists have been study...
Article
This experiment varied whether individuals interacted with virtual representations of themselves or of others in an immersive virtual environment. In the self-representation condition, half of the participants interacted with a self-representation that bore photographic resemblance to them, whereas the other half interacted with a self-representati...
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The current study investigated the value of using immersive virtual environment technology as a tool for assessing eyewitness identification. Participants witnessed a staged crime and then examined sequential lineups within immersive virtual environments that contained three- dimensional, virtual busts of the suspect and six distractors. Participan...
Article
Reviews the book, Coping With Infertility: Clinically Proven Ways of Managing the Emotional Roller Coaster by Negar Nicole Jacobs and William T. O'Donohue (see record 2006-23013-000 ). According to the reviewer, the authors of Coping With Infertility: Clinically Proven Ways of Managing the Emotional Roller Coaster , one in six couples suffer from i...
Article
We examined the extent to which people high and low in helpful and honest self‐concept clarity use labeling to guide decisions about their behavior. High helpful self‐concept clarity participants in Experiment 1 who received feedback indicating they were helpful were more likely to assist a confederate who dropped some pamphlets than were those not...
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In this article we review the literature on impression management to determine if there are substantial gender differences in the employment of impression management tactics in organizational contexts. Based on a social roles theory perspective (Eagly, 1987), we examined use of impression management tactics in organizational settings for gender dif...
Article
This study replicated and expanded on earlier research on gender differences in the evaluation of computer-mediated persuasive messages. Participants discussed a counter-attitudinal topic with a same-gender confederate. Those participants made to feel a sense of shared identity (high oneness) with the communicator were the most favorable toward the...
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Two studies examined whether participant attitudes would change toward positions advocated by an ingroup member even if the latter was known to be an embodied agent; that is, a human-like representation of a computer algorithm. While immersed in a virtual environment, participants listened to a persuasive com-munication from a digital representatio...
Article
This study assessed whether previously reported sex differences in jealousy could be accounted for by other related emotions. Participants were presented with hypothetical scenarios involving both a sexual and an emotional infidelity, then were asked how jealous, angry, hurt, and disgusted they would be (using continuous scales). The results replic...
Conference Paper
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Understanding human-human interaction is fundamental to the long-term pursuit of powerful and natural multimodal interfaces. Nonverbal communication, including body posture, gesture, facial expression, and eye gaze, is an important aspect of human-human interaction. We introduce a paradigm for studying multimodal and nonverbal communication in coll...
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Research on sex differences in jealousy using continuous measures sometimes reveals that women report more intense jealousy than men in response to both sexual and emotional infidelity. Two studies tested whether these findings might have stemmed from sex differences in the interpretation of the upper anchor of the jealousy scales (e.g., “extremely...
Article
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Recent work [1, 2, 3] has argued that subjective questionnaires may be ineffective at measuring copresence towards agents and avatars in immersive virtual environments (IVEs). The current work directly compares self-report and behavioral measures of copresence. In two studies, we measured the interpersonal distance between participants and either a...
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Three studies examined the role self-concept clarity plays in compliance within the foot-in-the- door procedure. Undergraduate participants in Study 1 were either asked to sign a letter to the president encouraging aid for the homeless or did not receive this request. A few days later partic- ipants were contacted by phone and asked to take part in...
Article
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Past demonstrations of sex differences in jealousy have generally employed Buss et al.'s [Psychol. Sci. 3 (1992) 251] forced-choice methodology, a limitation criticized by DeSteno and Salovey [Psychol. Sci. 7 (1996) 367]. The present studies address this criticism by demonstrating the sex difference using both forced-choice and continuous measures...
Article
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Past demonstrations of sex differences in jealousy have generally employed Buss et al.'s [Psychol. Sci. 3 (1992) 251] forced-choice methodology, a limitation criticized by DeSteno and Salovey [Psychol. Sci. 7 (1996) 367]. The present studies address this criticism by demonstrating the sex difference using both forced-choice and continuous measures...
Article
Full-text available
The purpose of this research was to investigate how computer-mediated communication affects persuasion in dyadic interactions. Two studies compared participants' attitudes after hearing a series of arguments from a same-gender communicator via either e-mail or face-to-face interaction. In Study 1, women showed less message agreement in response to...
Article
The purpose of this research was to investigate how computer-mediated communication affects persuasion in dyadic interactions. Two studies compared participants' attitudes after hearing a series of arguments from a same-gender communicator via either e-mail or face-to-face interaction. In Study 1, women showed less message agreement in response to...
Article
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A requester using the foot-in-the-door (FITD) tactic begins by gaining compliance with a small request and then advances to a related, larger request. Previous work has demonstrated that a strong preference for consistency among targets of the tactic can enhance the FITD effect. Other work has indicated that an in-adequate delay between the request...
Article
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Sexual harassment scenarios were used to examine the effects of labeling and reporting on perceptions of sexual harassment victims. Whether the woman in the scenario labeled the act as sexual harassment and whether she reported the incident to a legitimate authority were manipulated in a 2 X 2 X 2 between subjects design. Participants were 113 (63...
Article
Measured 134 university students' familiarity with 13 common learning aids, along with their propensity to use these aids and their perceptions of which aids are most valuable. Results indicate that textbook pedagogical aids varied considerably in their familiarity to Ss, probability of use, and perceived value. The most highly rated learning aids...