Romain GandiaUniversité Savoie Mont Blanc | UdS · Technologie & Management
Romain Gandia
Professor
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48
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214
Citations
Citations since 2017
Publications
Publications (48)
In the past decade, the wine industry has gradually moved towards wine tourism by developing new business models to remain competitive and better meet current consumers’ needs. However, in such a highly competitive industry, impacted by an important historical heritage, strong social practices and an ethnic culture, strategic diversification can be...
The spatiotemporal management of ecosystems remains a topical issue in the strategic management literature. This research proposes an original approach by examining the key role played by events in ecosystem management. Drawing on the single case of a major French e-sport event (Lyon e-Sport), we study how an event allows the combination of both bu...
This article identifies barriers that small and medium-sized enterprises (SMEs) encounter when they openly innovate, according to the open innovation (OI) mode used (inbound, outbound, coupled). A qualitative analysis—involving seven case studies of SMEs active in digital (high-tech) or social economy (low-tech) sectors—reveals that they face more...
The sharing economy is a growing sector that is profiting from digitaliza- tion by developing multi-sided platforms allowing users to create and manage valuable transactions around products and services. However, for companies, this type of platform requires the implementation of opening processes to provide internal resources in order to help user...
Les grands acteurs du numérique exploitent des offres complexes de produits et services numériques basées sur le développement de portefeuilles de business models connectés. La littérature est cependant limitée pour comprendre comment gérer stratégiquement ce type de portefeuille. Pour combler ce gap, en analysant les cas d’Apple, de Google et de M...
Les grands acteurs du numérique exploitent des offres complexes de produits et services numériques basées sur le développement de portefeuilles de business models connectés. La littérature est cependant limitée pour comprendre comment gérer stratégiquement ce type de portefeuille. Pour combler ce gap, en analysant les cas d’Apple, de Google et de M...
Concevoir un business model basé sur un produit technologique innovant n’est pas aisé, car ce type de produit peut impliquer des coûts d’apprentissage élevés qui engendrent des freins à l’achat et à l’adoption future du produit. L’enjeu stratégique réside alors dans la conception de la proposition de valeur et dans l’anticipation des freins à l’eng...
In digital industries, a multi-sided business model architecture allows optimization of value creation and value capture for the growth and survival of innovative SMEs. The optimization of value creation and value capture in a multi-sided business model is possible by creating complementary sides, which each independently add a part of the value pr...
Recent studies call for reconsideration of the predictions of resource dependence theory, in light of contemporary industrial and economic environments. This study accordingly investigates the influence of dependence on the strategic choice to innovate by focusing on a rarely studied topic, namely, the sources of dependence. In studying small and m...
Purpose
This study aims to examine the way to develop a multi-sided logic for existing business models. More precisely, the objective is to find rules for designing a multi-sided business model from a one-sided business model.
Design/methodology/approach
Given that business model (BM) literature and multi-sided literature do not address the comp...
Concevoir un business model basé sur un produit technologique
innovant n’est pas aisé, car ce type de produit peut impliquer
des coûts d’apprentissage élevés qui engendrent des freins à
l’achat et à l’adoption future du produit. L’enjeu stratégique
réside alors dans la conception de la proposition de valeur et
dans l’anticipation des freins à l’eng...
Concevoir un business model basé sur un produit technologique innovant n’est pas aisé, car ce type de produit peut impliquer des coûts d’apprentissage élevés qui engendrent des freins à l’achat et à l’adoption future du produit. L’enjeu stratégique réside alors dans la conception de la proposition de valeur et dans l’anticipation des freins à l’eng...
Despite its economic importance and leading position in the entertainment industry, the videogame sector suffers from financial and technological constraints, driven by dominant actors seeking to increase consumer lock-in. Avoidance of this dependence is a key strategic issue for a large number of SMEs. The purpose of this article is twofold: to an...
Les produits réellement nouveaux (Really New Products ou RNP) impliquent un état de nouveauté important dans lequel les conditions de marché sont incertaines. Cet état de nouveauté induit une modification des comportements d’usage du consommateur, ce qui engendre du risque et des barrières à l’achat et à l’adoption future. L’enjeu stratégique consi...
EnglishThe digital revolution is a lever for the creation of new open business models on internet. However, openness remains complex to implement in traditional business model architectures because it implies constraints that are difficult to manage. In this perspective, we mobilize the literature on multi-sided platforms and two case studies in th...
S’appuyant sur la théorie de la dépendance des ressources, cet article analyse les asymétries d’interdépendance au sein des relations dyadiques verticales. L’objectif est d’identifier les stratégies permettant aux PME de gérer les asymétries de pouvoir et de dépendance. Les résultats, basés sur l’analyse qualitative de quatre relations d’interdépen...
Purpose
– This paper aims to analyze the strategizing and organizing practices in the innovation process by using a processual approach. Three types of practices are examined: discursive, episodic and administrative. Their arrangement and their influence are also studied in the innovation process. The final objective is to understand the making pro...
The digital revolution has led the makers of videogames and animation movies to cooperate on both economic and artistic levels to pool their knowledge and skills and offer new products and services. This phenomenon has led in turn to the emergence of a cross-industry segment, which raises strategic questions for innovation. Convergence offers a fer...
Today, innovating with a user community seems an effective strategy for developing a firm's innovation capacity. However, short‐term benefits from this collaboration are no longer sufficient, and firms are now looking to develop a sustainable relationship with users, to maintain sustainable innovation. This study furthers our understanding of the w...
Accession Number: 84318389; Gandia, Romain 1; Email Address: r.gandia@esc-chambery.fr; Gardet, Elodie 2; Email Address: elodie.gardet@univ-savoie.fr; Affiliations: 1: Enseignant-chercheur, Ecole Supérieure de Commerce de Chambéry Savoie; 2: Maître de Conférences, Université de Savoie, IREGE; Issue Info: oct2012, Issue 56, p75; Thesaurus Term: STRAT...
