Rohit Bansal

Vaish College of Engineering · Department of Management Studies

After years of discussion, debate and arguments GST finally got implemented in India. GST is a tax collected on manufacture, sales and consumption of goods and services at a National level. Implementation of GST impacted every sector of the Indian Economy, especially the agricultural sector and the people whose livelihood are dependent of the secto...

Digital Era has been considered as the era of latest IT technology where internet services are frequently used in order to provide e-learning solutions. It has been observed that modern digital era is influenced by frequent use of social-medias which is imparting information to users. In present scenario, it is evident that social media is playing...

This review article aims at reviewing literature on purchase intention in the banking sector through bibliometric analysis. It undertakes 120 documents related to the time period of 1991 to 2020 written in the English. Findings revealed that Raitani S. and Vyas V. were the most contributing authors, Zhu S. was the most collaborated author, India is...

Resource Speaker in International Congress on Multidisciplinary Research and Paper Presentation

Call for chapters / Springer

Honorary Doctorate in Humanities by United Nature International Peace (the World's largest peace and humanity organization)

Call for Chapters for Edited Book titled "Leveraging ChatGPT and Artificial Intelligence For Effective Customer Engagement"

Geo-marketing is more crucial than ever in today's global markets since it is necessary to seize possibilities like any open niche and stay one step ahead of rivals. The keys to boosting the economy are handling demands effectively and harnessing new potential as a company's turnover. A geo-marketing strategy enables decision-makers to accomplish t...

Call for Chapters

Today publishing articles is a trend around the world almost in each university. Millions of research articles are published in thousands of journals annually throughout many streams/sectors such as medical, engineering, science, etc. But few researchers follow the proper and fundamental criteria to write a quality research article. Many published...

In the past few years, brands have been spending exponentially on social media influencers. Because of influencers' large following and the content, they post on social media platforms, and nowadays, this has become one of the most emerging marketing strategies. The current study aims to explore the components and importance of influencers' credibi...

In the digital era, the presence of consumers on social media platforms is increasing at a higher pace than ever before. It pushes marketers to employ new ways to endorse their products on these social networking platforms. One such digital marketing trend is the use of avatar-based influencer marketing. Virtual influencers are computer-generated i...

Call for Chapter Proposals for Edited Book to be published by Springer Nature

In the new global economy, neuromarketing has emerged as a key marketing concern. It is an integrative field that incorporates elements of marketing, psychology, and neuroscience. This novel idea offers fresh perspectives and potent methods for doing marketing research, particularly on customer behaviour. Neuromarketing offers the chance to compreh...

https://www.amazon.in/Distribution-Management-Sajith-Susanto-Bansal/dp/935842026X/ref=mp_s_a_1_3?qid=1692358278&refinements=p_27%3AA.+B.+Susanto&s=books&sr=1-3#immersive-view_1692427375610

The issue of sustainability is the most pressing issue facing the world today. Companies are incorporating sustainability concepts into their marketing, corporate communication, annual reports, and other aspects of their operations. Projects are critical in the implementation of more sustainable business practices, and the notion of sustainability...

Customers are appealing to themselves through social platforms. Social media impressions are giving amazing results by keeping an eye on the total number of engagement levels through replies, likes, retweets, comments, and tags. So, this chapter's main objective is to analyze customer engagement through social media with bibliometric analysis. For...

All virtual worlds have been combined to create the metaverse, a collective, persistent, and interactive parallel reality that people may easily navigate. Using their digital avatars, people can enter the metaverse and explore the virtual world in augmented reality, virtual reality, and mixed reality. The metaverse can be thought of as a parallel u...

Stress at the workplace has become a predominant issue. Numerous people's lifestyles are seriously impacted by the influence of longer workdays, which eventually impacts their social and psychological well-being. And because of this, the idea of work-life balance is becoming increasingly important in a workplace that is always changing. This study...

The modern world and its rapid progression have cemented the requirement of digitization and has started a revolution for automation. The fore runner for this is IoT or the Internet of Things. On a very basic level IoT can be explained as the interconnection of smart devices. The Internet of Things (IoT) describes the network of physical objects “t...

Several kinds of research from both global and local perspectives have discussed social entrepreneurship and inclusive development. Accordingly, this article aims to highlight the key contributors (authors, institutions, countries, journals) and knowledge structure (co-authorship analysis and cooccurrence-of-keyword analysis) of this research domai...

This study aims to explore the knowledge base within the research articles on search marketing and their characteristics using bibliometric analysis. Analysis was based on the 218 research articles that were collected through the Scopus database. These research articles were published between 2004 and 2022. By analysing them, researchers found four...

This research aims at providing a meta-analysis of empirical findings of the literature on the characteristics of social media influencers on customer engagement and purchase intention. For this purpose, researchers derived eight social media influencers’ characteristics, i.e., homophily, expertise, trustworthiness, credibility, congruence with the...

Redefining Virtual Teaching Learning Pedagogy Online education is now a growing and critical piece of modern-day infrastructure and this book details how virtual teaching and learning can continue to be transformed through leveraging digital platforms. In the current technology-driven era, education systems are undergoing major changes by adopting...

The COVID-19 pandemic has forced educational institutions to shift to the online learning environment, leaving no time to train teachers to make students familiar with digital technologies. Engaging students in virtual learning is the major challenge faced by teachers. This study aims to provide answers to various research questions like: 1) What i...

Dear Folks, Greetings !!! Invitation for Chapter Proposal Submission for Book titled "Influencer Marketing Application Within the Metaverse" to be published by IGI Global, USA. Book will be submitted to major indexing database by the publisher. Submit chapter proposal through this link... https://www.igi-global.com/publish/call-for-papers/call...

𝗖𝗮𝗹𝗹 𝗙𝗼𝗿 𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝 𝙋𝙖𝙥𝙚𝙧𝙨 𝗙𝗼𝗿 𝙎𝙥𝙚𝙘𝙞𝙖𝙡 𝙄𝙨𝙨𝙪𝙚 𝙞𝙣 𝙎𝙘𝙤𝙥𝙪𝙨 𝙄𝙣𝙙𝙚𝙭𝙚𝙙 𝙅𝙤𝙪𝙧𝙣𝙖𝙡 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲 𝗧𝗶𝘁𝗹𝗲: "𝑬𝒙𝒑𝒍𝒐𝒓𝒊𝒏𝒈 𝒕𝒉𝒆 𝑰𝒏𝒕𝒆𝒓𝒔𝒆𝒄𝒕𝒊𝒐𝒏 𝒐𝒇 𝑬𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓𝒔𝒉𝒊𝒑, 𝐒𝐨𝐜𝐢𝐚𝐥 𝑴𝒆𝒅𝒊𝒂 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝑷𝒔𝒚𝒄𝒉𝒐𝒍𝒐𝒈𝒚" Journal Name: "𝙀𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝙎𝙤𝙘𝙞𝙖𝙡 𝙋𝙨𝙮𝙘𝙝𝙤𝙡𝙤𝙜𝙮" Journal is indexed in 𝙎𝙘𝙤𝙥𝙪𝙨 and other database. More Information is available at: https://esp.apacsci.com/si.php/index...

This chapter examines the evolution of the accounting function within the shifting landscape of the industrial revolutions, as businesses have shifted their attention to more technologically demanding processes.

Industrialization, urbanisation, and globalisation, all of which are essential to the contemporary industrialised economy, have come at a high cost in terms of environmental degradation. Over the years, the influence on the environment due to the adoption of these practices has been understood and accepted by many. However, it is also very apparent...

Various countries all around the world are encountering a fundamental change in the manner they convey and advertise different things, items and administrations. The public economies that were achieving the target of self-maintainability are as of now creating course towards Global Business. The growth of infrastructure, innovation, communication,...

Covid pandemic has forced educational institutions to shift to the online learning environment, leaving no time to train teachers to make students familiarise with digital technologies. Engaging students in virtual learning is the major challenge faced by teachers. This study aims to provide answers to various research questions like: a) what is th...

Session Chair Certificate

Conference Presentation Certificate

Sharing student educational credentials is a crucial and essential part of the educational system, which includes a variety of stakeholders including students, educational institutions, firms, teachers, and the governing body. Currently, all of these parties must exert a great deal of effort to guarantee the validity and confidentiality of students...

Conference Presentation Certificate

Invited Talk

Dear Researchers and Practitioners, Greetings !!! I am happy to inform you that we are editing a Special Issue on “Changing Landscape of Virtual Teaching Learning Pedagogy during & Post Covid-19 Pandemic” in “International Journal of Web-Based Learning and Teaching Technologies (IJWLTT)". Journal is indexed in SCOPUS, Compendex (Elsevier Enginee...

The antecedents and consequences of choice overload, or overchoice, have been largely investigated. However, the aspect of comprehensively evaluating a large assortment of options and mitigating subsequent choice overload is absent. By adopting a growth mindset and comprehensively evaluating alternatives , it is possible to combat the menace known...

Small to medium enterprises (SMEs) are businesses that nourish revenues, assets, or number of employees below an unquestionable threshold. SMEs are the great altruist in developing the economy by employing vast numbers of people and helping in configuration through innovation as well as leading in global development of an economy. In emerging of ma...

Technological developments have advanced significantly. Augmented reality and virtual reality are emerging technologies and rapidly gaining popularity. Augmented reality combines the virtual world with real environment using digital visual elements, sound, or other sensory stimuli delivered via technology and creates an interactive experience. Virt...

In the 21st Century, Big Data Analytics assume a critical part in the improvement of MFIs through effective utilization of Dashboards and Score checking, and offering profound bits of knowledge into the information, builds up organizations to accomplish more noteworthy perceivability, adaptability, veracity, and speed. Big Data Analytics is the use...