Rohaizat Baharun

• PhD (Stirling) Scotland, UK
• Professor at University of Technology Malaysia

This research is conducted to investigate the relationship between factors of electronic word-of-mouth on social media networking sites towards Malaysia Airline reputation on case mystery of aircraft MH370. In addition, this research is to determine the most factor of electronic word-of-mouth on social media networking sites that affecting Malaysia...

This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian Airbnb consumers, and a sample of 303 respondents w...

The growth interesting in discovering the consumers' behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most productive journals, countries, institutions, authors, the num...

The growth interesting in discovering the consumers' behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper aims to evaluate the global research trends in neuromarketing based on the most productive journals, countries, institutions, authors, the number of documents and citat...

Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore, analyze, and explain the neural correlates of consumer’s behavior (i.e., decision-making processes), the cognitive processes (i.e., attention and memory) and emotional processe...

In the last two decades, neuromarketing (NM) studies are snowballed because scientists and researchers are looking for understanding the mechanisms of decision-making in the consumer's brain toward marketing stimuli, for example, but not limited to advertising and brands that have not changed overnight. For this purpose, NM research is using state-...

Both neuroscientific and psychology methods are used to study and explain the active neurons of the individuals' brain response when exposed to external stimuli. This study analyses the relevance literature and investigates the neural correlates of emotion, rewards, and motivation in the decision-making process, the emotional interactions between c...

The advancement of neuroscience technology has been attracted companies' and researchers' attention. Therefore, neuromarketing studies have increased globally from about one article in 2004 to over 570 articles in 2020 based on the Web of Science database. This study aims to highlight the neuroimaging tools, the neuroanatomy of the brain, and analy...

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to study the impact of advertising on brain regions and processes are scant and remain unclear in academic literature. In this article, we have followed a literature review methodology and a bibliometric analysis to select empirical and review papers that employed...

Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of consumers’ behaviour (e.g., decision-making, emotion, attention, and memory) toward marketing stimuli such as brands and advertisements. This study aims to present the current tools employed in the empirical research in the last five yea...

New communication channels are creating tremendous opportunities for marketers. The study aims to identify the role of marketing communication through an outdated and social media consumer‐based brand equity. Industries including fashion, mobile service, and soft drinks were selected to better understand the phenomenon. A quantitative survey‐based...

The rising demand for exploring what is inside consumers' brains and the growth of neuroscience stimulated research efforts to explore the subtle centers in the consumer's brain that responsible for making-decisions. Therefore, understanding the essential subjects relevant to neuromarketing is important for expanding collaboration and to push the p...

The study is designed to assess the impact of Enterprise Resource Planning (ERP) systems on the performance perceived by users in Higher Education Institutions (HEIs) of Pakistan. This study sought to evaluate the effect of ERPs quality factors including Information Quality (IQ), System Quality (SQ) and Service Quality (SRQ) on User Performance (UP...

Purpose This study aims to investigate the impact of consumer advocacy on community usefulness and brand avoidance. Moreover, the study scrutinizes the mediating role and impact of organizational feedback/response and moderating role of information credibility. Design/methodology/approach The explanatory and cross-sectional research design was use...

Neuromarketing is the embryonic field of marketing science. Despite being controversial, it remains the most promising field to study genuine consumers' responses in front of the marketing stimuli such as sound, brand and so forth. Therefore, neuromarketing aims to study the relevant part in the human termed as 'brain' which is swayed by marketing...

Materialism plays a vital role in shaping consumer decision making and consumption process. It is investigated in the marketing literature from various perspectives. The current study takes account of materialism as a consumer personality trait. Further, it investigates the impact of materialism on brand engagement in self-concept through the media...

The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every user perceives some degree of risk while joining an...

The increasing demand on Islamic products and services has led hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. Therefore, this study examined the challenges on implementation of the Islamic friendly hotel at in Malaysia. Despite many attempts to study Islamic friendly hotel, previous studi...

This empirical article fills the research gap by testing individual market orientation as a mediator in the relationship between the emotional intelligence (EI) and individual performance of operational employees in banking industry. Data were gathered from a survey of 10 banks, from which 188 respondents filled the questionnaires for this study. T...

Introduction: Facing extensive competition, the marketers and producers of herbal medicine products (HMP) should pay more concern to maintaining repeat purchases and keeping customers loyal with their products. Purpose: This study aims to (1) propose the dimensions of consumer perceived value (CPV) for HMP; and (2) propose a conceptual framework...

Purpose- The main purpose of this paper is to propose a research model conceptual through the extension study of goal-setting theory (GST) and gamification on mobile fitness app user engagement among Malaysian millennial group. This paper is discussed the justification of goal-setting theory (GST) and gamification in supporting engagement relations...

Consumer behavior literature shows that materialism and status consumption is associated to brand engagement in self-concept (BESC)(Flynn, Goldsmith, & Pollitte, 2016; Ronald E Goldsmith, Flynn, & Clark, 2011). Although many studies investigated the outcomes of materialism, however, a little research is known to investigate the association of mater...

World of Information Technology (IT) is improving with the widespread innovation and Enterprise Resource Planning (ERP) systems are one of them. At the user level, the debate regarding contribution of ERP systems to performance still exists, because users utilize these systems and assess the actual benefits and its impact on them. With prior resear...

World of Information Technology (IT) is improving with the widespread innovation and Enterprise Resource Planning (ERP) systems are one of them. At the user level, the debate regarding contribution of ERP systems to performance still exists, because users utilize these systems and assess the actual benefits and its impact on them. With prior resear...

The purpose of this study aims at answering a question about the possibility of different values representing as influential factors on entrepreneurial success. The paper builds on the contributions of previous research in the areas of traits of entrepreneurs and entrepreneurial success and SMEs in the entrepreneurship development process. By using...

Local green products are still very new for Malaysian businesses; therefore, there are only few studies that focus on consumer’ purchase intention of green products. Green products are made from extracts of herbs as the main ingredient, and as such Muslim consumers have a high tendency to buy them because of their green content. Although studies ha...

This research studies the relationship between student satisfaction and student loyalty within the higher education service. Knowing student expectation is insufficient, it is important to reduce the gap between expectation and the service actually rendered by higher education institutions. Identify the gaps for improvement. More specifically; i) t...

This paper aims to provide an integrated conceptual model describing the relationships between perceived product attributes, brand personality and brand attachment variables on behavioral intentions. Consumers may evaluate the product brand in terms of their image. Therefore, brand image is an important strategy to attach consumers with the brand s...

The mobile marketing application such as gamification has been used among online marketers which hopes enhance the engagement and purchasing. However, marketing scholars and management practice have paid less attention on how the best gamification elements such as game story, game mechanics, game aesthetics and game technology should affect mobile...

In today’s’ resilient market competition, manufacturers of fast moving consumer goods are putting their best efforts to maintain brand loyalty. Despite the effectiveness of brand loyalty to increase sales, due to the availability of alternatives at large, recent trends indicate that brand loyalty among customers is decreasing. That is why there is...

This study would want to construct a model that could add knowledge and understanding among factors for determining the intention to purchase organic personal care product among the Asian consumer. Understanding the antecedent of the consumer to purchase would improve marketing strategy for the manufacturer and the policy maker’s destiny. The adopt...

Innovation has been a topic of interest to be applied in any firms as the best weapon to achieve competitive advantage position and to survive particularly in this competitive environment. Firms without innovation are reluctant to change and regards as laggard. Numerous studies on the combination of innovation with firm's strategic orientation were...

The aim of the study is to identify and ranking the effective factors of entrepreneurs in the SMEs which are as important entrepreneurial skills for developing their activities. Entrepreneurial skills are related to the personal and interpersonal competencies of people and are expressed in their behaviour. Entrepreneurs must be able to spot a gap i...

Objectives: This paper aimed to provide an overview of social media marketing strategies used by Malaysian car brands and analysis of their success. Method: Data collected through content analysis method to the top 10 Malaysian car brands' website and their Facebook platform. Findings: This study found that all brands have at least two social media...

Consumers nowadays prefer the opinions and reviews from others aside themselves before committing to purchase any products and services. Adopting opinions and reviews that are posted online to aid purchasing decision (Electronic Word-of-Mouth adoption) is considered an effective way for consumers who are faced with numerous choices of products and...

The objective of this study is to examine the determinants of business orientation towards firm's performance. This study combining all business orientations and capability which is Market, Innovative, Learning and Entrepreneurial (MILE). MILE conceptualization suggested separately or combining all four components as the drivers of business perform...

In today's fiercely competitive world, it is very important for the marketers to discover and figure out the aspects that are essential to deal with the competitors, changing customer tastes and preferences. For marketers, generation Y is one of the most appealing and attractive market, as they believe to earn a huge return on their investments by...

Women use personal care products all across the world. The cosmetic and personal care product used by the consumers have caused many skin problem and impacted the consumer wellbeing because there are element of various chemical included in the product. This study proposes the consumer to change their consumption pattern into organic product especia...

Social media technology offers a new way of modern and powerful marketing strategy due to its interactivity, popularity and audience reach. Industry managers are getting aware the importance of social media adoption to engage their customers as the process to deliver value and strengthen relationship. However, to what extant Malaysian brands engage...

The main purpose of this study is to investigate the roles of several information-cues setting on consumers' purchase intention by highlighting the intervening roles of brand preferences and the moderating roles of social factors. This study was conducted in Yemen, as a representative of consumers from less-developed countries. A multistage cluster...

This article aims to address the relationship between customer’s Perceived Risk and customer’s satisfaction. In industries with high competition like the Airline industry, it is vital to know the customers’ needs, in order to satisfy, and to keep them loyal. Moreover, this article aims to present a strategy by deal with influence of relationship ma...

Social media technology offers a new way of modern and powerful marketing strategy due to its interactivity, popularity and audience reach. Industry managers are getting aware the importance of social media adoption to engage their customers as the process to deliver value and strenghten relationship. However, to what extant Malaysian industries en...

Small to medium sized enterprises is growing tremendously in Malaysia and has great potential to improve in terms of performance by utilizing the resources meritoriously and implementing the right strategy. The businesses in Malaysia are still struggling with branding even though there are commercial establishments in the SME category. Realizing th...

In health care services, achieving high performance is at utmost importance as it relates to human life. In lieu to this, performance of the health care practices has to be measured. Measuring the performance of a health care practice has existed since 250 years ago. Until now, it is still significant; however the names and faces of the measures ha...

The increasing use of the Internet in

This study examines (1) the relationships between airline travelers’ casual attribution (stability and controllability), pre-recovery emotions, post-recovery emotions, and overall satisfaction; and (2) analyzes the mediating effect of pre-recovery emotions on the relationship between causal attribution and post-recovery emotions. Theoretical hypoth...

Service quality measurement is one of the significant measurement tools for firms to understand consumers' needs and wants by analyzing the experience of consumers and customers' satisfaction on the services provided. Although there is no general agreement on one particular model used as the measurement of service quality perceived, there are some...

The competitive nature of hospitality industry makes it imperative for operators to constantly seek new ways to improve their services, as well as map out strategies to provide memorable experience for their patrons. In order to keep abreast of the current and future needs of the ever-evolving industry, and respond to the demands of increasingly so...

Booming travel and tourism trade cause a tremendous growth in hotel industry in Malaysia. This industry will continue to promote country and other businesses in a good way. Therefore, the evaluation of customers perception, satisfaction and loyalty in hospitality industry has been major of attention in marketing strategies. This research aims to ev...

makes every effort to ensure the accuracy of all the information (the "Content") contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in...

In this study, pattern of electricity consumption for institutions and at workplaces in Malaysia studied. The main purpose of this study is to investigate the utility consumption among Malaysian electricity users. This study is designed to find out the different attitude and awareness toward energy consumption among staffs and students and also to...

The study empirically examines the inter relationships among various branding constructs of leaders or entrepreneurs in small and medium sized enterprises (SMEs). The study employs structural equation modeling through a new branding leadership model comprises of branding leadership, challenges, implementation and performance. The results confirm si...

The purpose of this paper is to empirically a model that reflects the different types of benefit perceived by unit trust retail investors. A quantitative analysis through a personal survey to unit trust customers was performed. A customer study in the mutual fund service industry was conducted on one of the famous government linked company that pro...

Psychographics has been proposed as a valuable topic in the marketing literature. Also, it can be represented as latent variables which are related to the behaviors not only in the product or service discussions but also in the tourism activities. Besides, the tourism as the globally business can be understood in terms of the tourists' reflections...

This article proposes to provide an integrative model of push and pull motivation theory, Bourdieu's works on social and cultural capital of students in the higher education institutions (HEIs). This study examines how the social and cultural capital such as, social relationship, habits, socioeconomic status and student abilities, as well as the so...

There was very little study about the growing SMEs industry in Malaysia previously, neither a standard definition nor the growth potential that small medium enterprises have. Many of the previous studies have focused on the degree of issues and challenges faced by SMEs and to a lesser extent on the maximum growth potential that SMEs in this country...

This study attempts to investigate the relationships between Malay entrepreneurs' religious orientation, values, marketing and human resource strategy and business performance. Earliest study on values and religiosity revealed that those who are highly religious have different influence on value system from those who are less religious. In the West...

Hospitality has turned to one of global industry which plays a great role for generating profit in most countries. The customers of such service sector which is included using facilities like restaurants, bar, pool, clubs has been considered as a luxury service users. In such a fierce market, it becomes so crucial for hospitality service owners to...

There was very little study about the growing SMEs industry in Malaysia previously, neither a standard definition nor the growth potential that small medium enterprises have. Many of the previous studies have focused on the degree of issues and challenges faced by SMEs and to a lesser extent on the maximum growth potential that SMEs in this country...

Nowadays, Business is more challenging. Many of the companies increase their focus on creating the best value to the targeted customer. The center of business concern is to provide valuable product or services which can meet the customer need. The main purpose of this research is evaluating the business performance through SCM implementation in Mal...

The aim of this study is to investigate the relationship between organizational practices and supply chain agility. Data collection instrument used was a questionnaire which was administrated to a total sample of 150 executive officers, directors, presidents, vice presidents, managers, and senior staff from 40 manufacturing firms in Malaysia. In or...

The purpose of this research is to explore the relationship between supply chain management strategy and chain management practices on supply chain performance. The main tools of data collection instrument used was a questionnaire which was administrated to a total sample of 200 managers are classified by job title and respondents are also classifi...

Nowadays, Business is more challenging. Many of the companies increase their focus on creating the best value to the targeted customer. The center of business concern is to provide valuable product or services which can meet the customer need. The main purpose of this research is evaluating the business performance through SCM implementation in Mal...

There has been a massive surge of interest in supply chain management (SCM) due to its innovation approach to business and competitive advantage. Large companies are well recognized the benefits of SCM, but small and medium enterprises (SMEs) are lagging behind in appreciating how integrated supply chain drives remarkable changes in business proces...

The tourism sector is not only fulfilling the customer's desires and needs but also is one of noticeable economical identifier for the future. Also, it can have a good role in maintaining culture, ecological, biological and life system. The Destination Management Organization (DMO) should attempt to reinforce the destination for attracting tourists...

This study aims to investigate the consumer perceptions and purchase intentions toward automotive brands made in four developed countries (Japan, U.S., German and South Korean) and two developing countries (China and Malaysia). Yemeni market was chosen to be the subject of the study. The multistage cluster sampling was employed to determine the res...

This study relates to employers assessment of graduates' skills as deemed required by industries. The need for accelerated performance levels in businesses have induced a corresponding need for rapid change in the skills required of university graduates. This changing environment with resultant organizational restructuring means graduates now find...

In the world of business, customers are crucial. Companies must keep satisfying their customers to improve profitability and market share to survive in the competition. Companies need to find what their customers need, what they want, and what they value. In recent decades, scientists found that the quality of services has a significant influence o...

In today's competitive business, most of the firms increased focus on delivering value to the customer. The focus on attention of businesses is providing products and services that are more valuable compared to its competitors. This forces supply chain to be more responsive and create competitive advantage. This research investigates the impact of...

Kepuasan pengguna merupakan isu yang paling kerap dibincangkan dalam semua organisasi sama ada sektor awam mahupun swasta. Para pelajar intitusi pengajian tinggi merupakan pengguna dalaman kepada servis dan produk yang ditawarkan kepada mereka, lebih-lebih lagi kepada institut yang telah diiktiraf dan mendapat persijilan ISO 9000. Dengan menggunaka...

ABSTRACT This study relates to the employers’ assessment of graduates’ skills as deem,required by

The relationships of subjective norms as well as their roles in the causal relationships as constructs are main issues for understanding consumer behavior. Hence, the importance of subjective norms is not covered as a valuable subject. Since there are a few studies about causal relationships of latent variables as mediating effect in the tourism li...

In today's competitive business, most of the firms increased focus on delivering value to the customer. The focus on attention of businesses is providing products and services that are more valuable compared to its competitors. This forces supply chain to be more responsive and create competitive advantage. This research investigates the impact of...

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economic growthand generating employment in Malaysia. SMEs also play a very crucial role in supply chain management (SCM)as they may serve the roles of suppliers, producers, distributors and customers. However, adoption of SCM inMalaysian SMEs has not been...

This study investigates the method applied by Bumiputera audit firms to measure their performance, and the factors or variables that affect the firms’ performance. Performance measurement consists of rules for assigning a value to objects or events in such a way as to represent quantities, qualities or categories of an attribute. In view of the imp...