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Current interests: persuasion strategies for use with at-risk, counter-attitudinal, and disengaged audiences Methods & techniques: quantitative analysis of data from on-line surveys and large-scale data-bases Current projects: (1) relationship of persuasion efforts to engagement disparities; (2) attitudes toward vaccination; (3) persuasive power of the word "because"
Whether because of economic conditions, war, genocide or other reasons, many people are relocating from their under-developed (or under-duress) countries of origin to urban and suburban areas in more peaceful and affluent countries. The close geographic juxtaposition of these newly emerging populations alongside established native populations can l...
It is often claimed that interventions aimed at promoting healthy behaviors tend to be most effective among people whose behavior least needs to change and least effective among those most in need of change. If true, the inevitable result would be widening disparities in health engagement between these groups. Using a between-subjects experimental...
This article details concerns about the potential of machine learning processes to incorporate human biases inherent in social data into artificial intelligence systems that influence consequential decisions in the courts, business and financial transactions, and employment situations. It details incidents of biased decisions and recommendations ma...
In an effort to tease out possible expressions of dispositional differences in people of different political ideologies, this study uses media preference and consumption data from the 2008 National Annenberg Election Survey (NAES08-Online) to examine characteristics of audiences for a range of television shows and genres. The individual shows inclu...
Gans, R. (2014). The politics of HPV vaccination advocacy: Effects of source expertise on effectiveness of a pro-vaccine message. Proceedings of the New York State Communication Association: Vol. 2013, Article 3. http://docs.rwu.edu/nyscaproceedings/vol2013/iss2013/3/The Politics of HPV Vaccination Advocacy: Effects of Source Expertise on Effectiveness of a Pro-Vaccine Message
Persistent public resistance to an apparently safe, effective and life-saving public health practice such as HPV vaccination illustrates a significant issue in the communication of behavioral recommendations based on evidence-based scientific data and consensus views of scientific and medical experts. This study examines the influence of source exp...