Roel Lutkenhaus

University of Twente | UT · Faculty of Behavioural, Management and Social sciences (BMS)

With rapidly growing adolescent engagement in social media globally, social media platforms (e.g., Facebook, YouTube, Instagram, TikTok, etc.) provide increasing opportunities to address and shift social norms that influence health-related behaviors among adolescents and young adults. Numerous social and behavioral change (SBC) interventions have a...

Samenvatting In Nederland staan rookvrije (kind)omgevingen op de politieke agenda. Dit multidisciplinaire onderzoek geeft een overzicht van rookvrij beleid voor auto’s en speeltuinen dat in andere landen ingevoerd is. We beschrijven de juridische kaders die invoering mogelijk maakten, de gezondheidsimpact en de mate van publieke steun voor deze ver...

While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we share a promising solution—the purposive embedding and...

The Entertainment-Education (EE) strategy uses dramatic serials on radio or TV to motivate audiences to engage in behavioral changes to designed to improve safety, health and equality. This dissertation explores how the EE strategy can be extended to the Internet.

The rise of social media and rapid changes in the digital media landscape offer an unprecedented opportunity to engage mass audiences across media platforms to promote messages for positive social change and track their uptake through digital footprints. Purposely incorporating "markers"—new words, phrases, visual representations, and practices tha...

In recent years, experts have called for societal debates about human germline modification (HGM), a technology to edit heritable human genes. In this article, we argue that the Internet can be used to involve a large variety of societal stakeholders in societal debates about HGM. We illustrate our argument with a formative case study conducted for...

Influencers belong to the daily media diet of many adolescents. As role models, they have the potential to play a crucial role in the identity construction of their viewers. In the age of social media, such role models may now be found more locally – in the same city – and perhaps with more diverse backgrounds. This may be particularly valuable to...

Entertainment-education (EE) is a communication strategy that uses popular media to engage with audiences on prosocial topics such as health, social tolerance and sustainability. The purpose of EE serials on radio, television or the internet is to introduce new ideas, norms and practices by means of storytelling, as well as to offer points of engag...

In recent years, vaccination rates in the Netherlands have declined slightly, but steadily. The Dutch National Institute for Public Health and the Environment (RIVM) commissioned a Committee for Vaccine Willingness (VWC) to study the societal context of the decline. One of the societal contexts is the Internet, where audiences discuss vaccination a...

Advancing sustainable logistic processes requires transitions on consumer side too, i.e., changes in knowledge, attitudes, and lifestyle behaviors. With this perspective, the scientific field of sustainability communication has demonstrated the importance of tailor-made (sub-)target group communication that goes beyond the frequently used “one-size...

In today’s media landscape, audiences increasingly turn to online communities for media consumption and to exchange information about specific niche interests such as health-related topics. This calls for a segmented approach in which interventions are targeted at online communities, tailored to their specific cultures and health-related perception...