Rodrigo Romo

Rodrigo Romo
University of Bío-Bío | UBB · Department of Business Management

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14
Publications
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Publications

Publications (14)
Article
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Purpose: The study was focused on the olive oil sector in Chile, which is a non-traditional market (both in production and consumption), and the objective was to determine the implicit value of the most relevant attributes of olive oil on the final price charged to consumers by supermarkets by using the hedonic pricing method . Design/methodology...
Article
Full-text available
This article focuses on the emerging bottled Chilean red wine market and studies the main determinants of the consumer price of wine sold on the domestic market. A hedonic price function was estimated for a sample of 810 wines using a quantile regression (QR) model. The database contains three variable groups to explain price: objective variables (...
Article
Full-text available
Aim of study: This study focuses on the preference for and consumption habits of blueberries (Vaccinium corymbosum L.) in an emerging market. The objective is to analyze the determinants of blueberry consumption in Chile and evaluate to what extent traditional factors, such as income and price, are more determinant than other attitudinal factors an...
Article
Full-text available
Purpose – The study focused on the Chilean olive oil market. The purpose of this paper is to determine the incidence of psychographic variables in the purchasing frequency of this product in an emerging market. Design/methodology/approach – A face-to-face survey was applied to a stratified sample in the Biobío Region (Chile). The food neophobia sca...
Book
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El objetivo general la investigación fue determinar las perspectivas comerciales internacionales para el maqui, desde el punto de vista de las empresas nacionales, considerando distintas dimensiones que pueden incidir en el éxito o fracaso del proceso exportador. En cuanto al mercado potencial, se observa que el sector del maqui presenta importante...
Article
Full-text available
In relatively unknown products, consumers use prices as a quality reference. Under such circumstances, the utility function can be non-negative for a specific price range and generate an inverted U-shaped function. The extra virgin olive oil market in Chile is a good example. Although domestic production and consumption have increased significantly...
Article
Web portals are currently being used on an ever-increasing basis as a source of data to assist in users' daily tasks. However, not all web portals offer data with the same level of quality. It is therefore fundamental to identify which quality characteristics affect the data. Moreover, data quality needs depend on the type of user, and the importan...
Article
The use of Web portals to carry out on-line transactions is continuously increasing. This paper studies this type of Web portals (which we have denominated as Commercial Interaction) from the perspective of data quality, since we consider that this is an essential element if Web portals are to be competitive and their use is to be boosted. The qual...
Conference Paper
The need to compete for user preference has arisen on the Internet. One competition-based strategy is to provide an adequate quality of service, and one of the key factors in this is the quality of the data provided. Web portals have been consolidated as an appropriate means to organize and facilitate access to data on the Internet. Many organizati...
Article
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Purpose – Focussing on Latin American immigrants in Barcelona, the objective of this paper is twofold: to measure their degree of ethnical identity; and to analyse the relationship between food habits and their ethnical identity. Design/methodology/approach – Face‐to‐face interviews with a representative sample of Latin American immigrants in the...
Article
Web portals facilitate access to data on the Internet. Their use and quantity have increased, which has led to the need to satisfy user preferences in order for them to continue on the market. One competition-based strategy is to provide an adequate quality of service, and one of the key factors in this is the quality of the data provided by the We...
Article
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En el presente trabajo se estudian las principales herramientas de análisis técnico estadístico que existen en la teoría financiera como son: medias, móviles, momentum, estocástico, R de Williams y RSI. El principal objetivo es determinar cual (es) herramienta (s) es (son) de mayor efectividad en el mercado bursátil chileno. Para llevar a cabo esta...
Article
Full-text available
Uno de los pilares de nuestra economía, no exento de constantes oscilaciones, es el sector agrícola. Este sector representa un potencial para nuestras exportaciones a los mercados europeos y Estados Unidos. El sector agrícola de la provincia de Ñuble presenta algunos problemas de fondo que deben ser solucionados para poder mantener el potencial agr...

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