Rodrigo Martín-Rojas

Rodrigo Martín-Rojas
  • University of Granada

About

60
Publications
66,276
Reads
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2,489
Citations
Current institution
University of Granada
Additional affiliations
October 2018 - present
University of Granada
Position
  • Professor
September 2015 - October 2018
University of Granada
Position
  • Professor (Associate)
February 2014 - September 2015
University of Granada
Position
  • Professor (Assistant)

Publications

Publications (60)
Research Proposal
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Call for Abstracts for the 2nd edition of the CrossMed Conference to be held at the University of Granada, 9-11 December 2025. Abstract Submission Deadline: 20 Apr 2025 https://www.ierek.com/events/landscapes-across-the-mediterranean-crossmed-2nd-edition#introduction
Article
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This study investigates the substantial influence of digital transformation (DT) on enhancing organisational resilience by examining the contributions of organisational learning and innovation—dimensions frequently overlooked in prior research. By addressing this gap, the study not only empirically validates these associations, but also conducts a...
Article
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An uncertain and complex economic environment requires companies to act quickly and reinvent their business strategies. Innovation has emerged as a strategic imperative to adapt to market changes and remain competitive, while resilience has gained attention as essential for organizations to respond successfully to external environmental pressures....
Article
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Resumen: En la industria 5.0 se enfatiza la sostenibilidad, el protagonismo de la persona y la resiliencia, revalorizando el crecimiento económico basado en la innovación, en el entorno y las personas. Se debe implementar y potenciar las sinergias entre la inteligencia racional, emocional y digital. Los individuos no sólo deben desarrollar el aspec...
Article
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Objective In this article, the authors described the regulation on decarbonization and sustainability in the aviation market. Formal implementations of de-carbonization and sustainable development in aviation were indicated, taking into account mainly the guidelines of the European Union, IATA, and ICAO. These regulations are important from the poi...
Article
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La Sociedad ha evolucionado a través de diferentes revoluciones industriales y tecnológicas que han transformando las fuentes de energía, las actividades industriales, y los mecanismos de activar mercancías, personas e información (Figura 1). En la primera revolución industrial (1760-1840) se implementaron los sistemas de producción mecánica con tr...
Article
Following the COVID‐19 pandemic, organisational resilience is key, especially for small and medium‐sized enterprises (SMEs), which must face crises and overcome the handicap of today's digital markets. We explore how corporate social responsibility (CSR), digital technologies (DTs) and corporate entrepreneurship synergistically enhance SMEs' organi...
Article
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Purpose: This paper presents the results of investigation of how trust within the team affects positive interpersonal relationships in top management teams (TMT). Design/Methodology/Approach: In accordance with the positive approach in management sciences positive relationships and trust within teams are crucial resources which allow management tea...
Article
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The strategic use of social media tools facilitates firms’ entrepreneurial capabilities, enabling them to become more innovative, increasing their proactivity, and helping them to renew themselves internally. In today’s turbulent landscape, organizational resilience has emerged as a key variable for responding to external challenges and facing unce...
Chapter
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RESUMEN Objetivos Los objetivos de este trabajo son: - Comprobar el impacto colaborativo indirecto de la transferencia de conocimiento y la innovación organizativa en el desempeño a través de la mediación de las herramientas de Social Media (SM) en el desempeño de los hoteles. - Observar si las herramientas de SM, en función del aprendizaje organ...
Chapter
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Resumen/Abstract Objetivo del trabajo. El propósito de este trabajo es mostrar cómo los sistemas de trabajo de alto rendimiento (HPWS) afectan positivamente la gestión del conocimiento (GC) de los alojamientos turísticos hoteleros, promoviendo mayores niveles de adquisición del conocimiento, almacenamiento, asimilación, transferencia y aplicación....
Article
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Purpose The purpose of this study is to deepen understanding of the effects of using social media technologies to acquire technological knowledge and organizational learning competences, of technological knowledge competences on organizational learning and finally of organizational learning on organizational performance. Design/methodology/approac...
Book
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The advent of digital technologies and the current environmental turbulence is fundamentally changing the way firms compete, eroding firm’s boundaries and transforming value creation processes (Jonsson et al., 2018). The digital transformation invokes visions, ranging from the disruption of entire industries to the rethinking of its fundamental bus...
Article
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PURPOSE: The goal of this study is to deepen understanding of the effects of using social media technologies to acquire technological knowledge and organizational learning competences, of technological knowledge competences on organizational learning, and finally of organizational learning on organizational performance. DESIGN/METHODOLOGY/APPROACH...
Article
Emotional Intelligence is becoming a significant concept in Education and Management study programs. This paper analyses emotional intelligence through different emotional competencies (self-awareness, self-regulation, motivation, empathy, leadership and social skills) and these competencies' influence on students' academic performance (AP). It als...
Article
Full-text available
The advent of digital technologies and the current environmental turbulence is fundamentally changing the way firms compete, eroding firm’s boundaries and transforming value creation processes (Jonsson et al., 2018). The digital transformation invokes visions, ranging from the disruption of entire industries to the rethinking of its fundamental bus...
Article
Full-text available
Hospitality firms are facing unprecedented challenges on a global scale. The catastrophic effects of the COVID-19 pandemic and its multiple devastating global consequences have initiated a profoundly disruptive transformation in the hospitality sector, as firms attempt to adapt their activity to the current uncertain scenario. This study draws on t...
Article
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Crisis requires society to renew itself, albeit in a disruptive way. The current Covid-19 pandemic is transforming ways of working, living, and relating to each other on a global level, suddenly and dramatically. This paper focuses on the field of education to show how higher education institutions are undergoing radical transformations driven by t...
Article
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Air transport, like every economic branch, strives for development. Air traffic is growing dynamically, which means that the natural environment is increasingly being polluted each year. Therefore, entities operating in the air transport sector should carefor the environment. One of these entities -airports -introduces many restrictions for aircraf...
Article
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Climate change, overpopulation and the squandering of resources currently pose problems of such magnitude that they require a change in the trend to mitigate their effects. It is essential to make society aware of the facts and to educate the population about the advantages that new technologies can provide for efficient urban development. We there...
Article
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The combination of skills and competences with Information Technologies and knowledge may make firms to achieve an excellent command of the current dynamic market. In this sense, the purpose of this article is to check if an excellent performance depends strongly on capabilities and knowledge of businesses. To do it, this paper studies the specific...
Article
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Abstract The strategic use of Social Media can leverage innovation, relationships with customers, and the entrepreneurial orientation of the firm, as it provides useful knowledge to find new opportunities for innovation. Despite the relevance of this phenomenon to current hyper-competitive environments, empirical research on the topic remains scarc...
Article
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University students will be our future business leaders, and will have to address social problems caused by business by implementing solutions such as social entrepreneurship ventures. In order to facilitate the learning process that will foster social entrepreneurship, however, a more holistic pedagogy is needed. Based on learning theory, we propo...
Article
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Abstract: Social Media encourages networks in the complex and dynamic environment within which firms are immersed. The purpose of this study is to analyze the role and impact of Social Media on complexity variables and organizational performance. More specifically, we explore the presence of elements of “spontaneous order creation”: heterogeneous a...
Chapter
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The dynamism of the knowledge society’s technological complexity and the speed with which data are processed to obtain information relevant to the firm and to generate new knowledge are making it especially important to research big data and the application of artificial intelligence to business (business intelligence) through strategic interactive...
Article
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Under conditions of rapid change, companies compete intensely to achieve competitive advantages. Through technology, the differentiate themselves from other companies to obtain a better market position. Decisions concerning technological variables are thus essential to a firm's overall competitive strategy, positioning and emplacement. Our research...
Article
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La innovación puede considerarse como el motor que mueve la economía. En los entornos actuales, rápidamente cambiantes e impredecibles, la innovación se ha convertido en un factor clave para que las empresas puedan ser competitivas y alcancen el éxito en el mercado (Lee et al., 2012). Asimismo, los cambios que se han producido en el entorno competi...
Article
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This research seeks to analyze how factors such as the environment, stakeholder integration capability, absorptive capacity, and technological skills influence corporate entrepreneurship, and the repercussions of corporate entrepreneurship for the organization’s results. The hypotheses are tested empirically using a sample of 160 European technolog...
Conference Paper
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The use of products and processes based on technological advances has been considered especially relevant to achieving a successful company that overtakes its competitors. This study draws on relevant literature on Radical Technological Innovation to advance theoretical understanding of radical innovation in technology and to analyse its main featu...
Article
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Organizational innovation is increasingly mandatory for firms to overcome their competitors. Organizational innovation is especially relevant in today’s dynamic and turbulent environments, where other internal variables—such as technological assets, employee training, coordination of new management capabilities, and new flexible human resources and...
Chapter
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Adaptation to dynamism and complex environments in today’s Knowledge Society is key for firms to survive and improve their positions. This paper applies business intelligence (BI) to the firm to shape its organizational design and improve its performance. The paper also relates business intelligence to organizational performance management through...
Article
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Purpose The purpose of this paper is to show how social media technologies (SMT) make the firm proficient to act on business opportunities and reconfigure business resources by encouraging networks to routinize the firm’s knowledge and innovation competencies. Design/methodology/approach The paper analyzes data obtained from a sample of 201 techno...
Article
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Dynamic capabilities are currently becoming an important extension of the theory of resources and capabilities that enables companies to adapt better in the current competitive environment. This paper examines how knowledge management, a dynamic function related to management or administration of a set of knowledge flows, develops thanks to the gre...
Article
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Firms’ technological distinctive competencies (TDCs) help CEOs to confront their reality based on technological knowledge to achieve and exploit competitive advantage by encouraging the different dimensions of corporate entrepreneurship (innovation, new business venturing, proactiveness and self-renewal). The main purpose of this paper is thus to h...
Chapter
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La actual competitividad empresarial (Ghemawat, 2000), la actuación de las empresas (Shapiro, 1989; Teece et al,. 1997) y el funcionamiento sistémico de las organizaciones (Wernerfelt, 1984) ponen de manifiesto la aparición de conflictos estratégicos en las organizaciones con la clásica “teoría de recursos y capacidades”. Por lo que se ha desarroll...
Article
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The environment and rapid technological changes have led to a change in business management. In the current context, absorptive capacity, understood as the ability to acquire, assimilate, transform and exploit external knowledge is crucial to innovation capacity, and to the development and sustainability of competitive advantage. This research anal...
Article
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El estudio de la dinámica empresarial y la turbulencia de los mercados se ha convertido en uno de los aspectos más relevantes dentro de las organizaciones en la actualidad (Gerosky, 1995; Sutton,1997). Inicialmente Marshall (1890) plasma esta dinámica en la metáfora del bosque reflejando como los árboles grandes y viejos van siendo desplazados paul...
Article
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In recent decades, the so-called knowledge economy, it has become one of the main research topics. All successful organizations and create and use knowledge as they interact with their environment, absorbtive information, turn it into knowledge and take actions based on the combination of the knowledge, experiences, values and internal rules. That...
Article
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Technology and corporate entrepreneurship constitute an important source of competitive advantage for organizations, as they enable the development and exploitation of new opportunities. This study proposes a model to analyze the effects of top management support for technology on the promotion of technological skills, absorptive capacity, and tech...
Article
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The importance of technology has been growing along decades mainly in the period of time where information is essential so that firms may globalize. In that way, this research indicates that combination of adoption of new technologies with introduction of low cost transport leads to bookings higher than might otherwise be the case. This study furt...
Article
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Nowadays, corporate entrepreneurship is becoming the key source to develop firms in order to improve their results. In this way, technology plays a similar key role so as to obtain higher organizational performance through more efficiently corporate entrepreneurship in the firm. In this regard, the aim of this paper is to introduce how organization...
Article
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Information Technology (IT) offers many opportunities for firms to succeed. The aim of this paper is to present a model to reflect how technical IT skills and the use of IT in interdependent tasks may influence the development of organisational absorptive capacity, both potential and realised, which also affects organisational performance. Since kn...
Article
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En la sociedad actual es estratégico para las empresas fomentar el espíritu emprendedor corporativo y más concretamente la innovación. En esta investigación analizamos el papel del emprendimiento innovador en el espíritu emprendedor corporativo y cómo el aprendizaje organizativo influye positivamente en el emprendimiento innovador. Asimismo, se ana...
Article
Full-text available
Technology and corporate entrepreneurship constitute an important source of competitive advantage for organizations, since they enable the development and exploitation of new opportunities. This article proposes a model to analyze the effects of top management support of technology on the promotion of technological skills, technological distinctive...
Chapter
Full-text available
Environmental impact, a consequence of ever-increasing industrial activities around the globe, is a growing problem in the world. Firms actively engaging in green innovation can not only minimize production waste but also increase their corporate reputation and legitimacy while satisfying stakeholders' demands. In this chapter, we provide a theoret...
Article
Our study seeks to analyse theoretically and empirically how the technological distinctive competencies (TDCs) positively influence on the organisational performance from an entrepreneurial perspective. To date, very little research has analysed the direct and indirect relationships between these variables. Our study seeks to fill this research gap...
Article
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Problem Statement: This research analyzes the relationship between cognitive and behavioral change that comes with organizational learning and performance, understanding how these changes affect performance. Very little is known about how cognitive and behavioral changes affect improvements effectively in organizational performance. Method: Based o...
Chapter
Full-text available
In this quickly changing world, companies are hardly competing to each other in order to reach a competitive advantage. Technology makes them differentiate of other companies and obtain a good position in the market or higher performance. Consequently, decisions concerning technological variables are essentials for a firm's overall competitive stra...
Article
Full-text available
Purpose The aim of this paper is to highlight the importance of different technological aspects of organizations for Spanish firms' performance through organizational learning and corporate entrepreneurship (where organizational innovation is essential). Design/methodology/approach The relationships studied are confirmed empirically using a struct...
Article
Full-text available
RESUMEN DEL ARTÍCULO En este trabajo pretendemos hacer un análisis de la actual sociedad del conocimiento y del aprendizaje en la que estamos inmersos y de las oportunidades/necesidades que ello conlleva para los directivos actuales. Asimismo, examinamos el papel de las redes sociales a este respecto, ya que afectan al desarrollo de determinadas ca...
Article
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Purpose The aim of this paper is to highlight the importance of different technological aspects of organizations on Spanish high‐technology firms' performance. Design/methodology/approach The relationships studied are confirmed empirically using a structural equation model to demonstrate our hypotheses. The sample was selected from the database “D...
Article
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3 Knowledge has become one of the most important intangible assets for the company in the current competitive environment (Nonaka, Li et al., 2009), being of particular importance knowledge creation processes within an organization (Nonaka, 1994; Nonaka & Konno, 1998; Nonaka et al., 2000) to achieve long-term competitive advantage (Nevis et al., 19...

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