Rodrigo Gandia

Rodrigo Gandia
  • Doctor of Business Administration
  • Professor at Fagammon

About

87
Publications
33,499
Reads
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338
Citations
Introduction
Ph.D in Business Administration at UFLA - Brazil, ​and Ph.D. in Complex System’ Engineer at CentraleSupélec - Université Paris-Saclay. Specialization course in Management from LSBF - ​UK, and International Business from NMU - USA. Post Graduated in Business from FGV - Brazil and MBA in Strategic Management of Human Resource from FGV. The current research interests are Innovation, Business Model, MaaS, Urban Mobility, Autonomous Vehicles, Business Ecosystem Models, and Consumer Behavior.
Current institution
Fagammon
Current position
  • Professor
Additional affiliations
February 2020 - present
Federal University of Lavras
Position
  • Pessoas & Comunicação
March 2016 - present
Federal University of Lavras
Position
  • PhD
January 2005 - July 2020
Federal University of Lavras
Position
  • Research
Education
September 2018 - April 2020
University of Paris-Saclay
Field of study
  • Complex Systems
March 2016 - April 2020
Federal University of Lavras
Field of study
  • Innovation

Publications

Publications (87)
Article
Dans le cadre de révolution de la mobilité urbaine, les véhicules électriques autonomes (VEA) représentent une rupture technologique qui affectera le modèle traditionnel de transport urbain. De plus, la diffusion de pratiques relevant de l’économie de fonctionnalité, la promotion de l’économie de partage, la numérisation croissante des activités ou...
Chapter
The Mobility-as-a-Service phenomenon entails the integration of different public and private transport, considering public transport as a backbone. The applicability of MaaS schemes is closely related to efficient public transport networks, which is not a reality in several developing countries. In this chapter, we present a new perspective on MaaS...
Article
Full-text available
Mobility as a Service (MaaS) presents a shift from existing ownership-based transports and towards access-based ones and it has been recently gaining ground in urban mobility. MaaS is still surrounded by uncertainties and, its development and applicability are mainly centered in developed countries. However, MaaS is modular, adaptable and applicabl...
Article
Full-text available
Mobility-as-a-Service (MaaS) offers tailored-made, on-demand mobility solutions to users by integrating on a single service subscription, public and private transport modes. However, the concept is still uncertain, and its current development and applicability is centered on developed countries. On the other hand, we advocate that MaaS is modular,...
Conference Paper
The concept of Responsible Innovation holds that any innovation should take into account the balance of economic, ethical, social and sustainable aspects throughout the entire project in a manner that shows care for the future being constructed. However, as this concept is recent, originates in the context of the European Union and addresses issues...
Article
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Purpose Coffee in capsules consumers’ behaviour depends not only on the products’ attributes, but also the consequences perceived by them and the alignment with their values. This paper aims to investigate the impacts of the Attributes of coffees in capsules on the consequences perceived by consumers concerning their consumption and the effects of...
Thesis
Full-text available
The concept of Mobility as a Service (MaaS) has become widespread in Western countries and has become a solid market option, presenting a transport system offer based no longer on ownership but use. This approach places the user at the heart of urban mobility issues, so consumers must be open to adopting new technologies and services, such as auton...
Article
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This descriptive paper of qualitative approach aimed at understanding whether the Quintuple Helix Model (QHM) can positively foster advancements on urban mobility from AVs’ insertion in the society, as well as discuss the dynamic of the QHM in the Brazilian context. Synergy among agents proposed by the model is essential for minimizing the impacts...
Article
The present study aims to understand the direction that research on autonomous vehicles (AVs) has taken in the academy, in order to bring to surface and detail gaps on the disruptive aspect of this innovative sector. A bibliometric revision was used to map the research present in the Clarivate Analytics Web of Science database, followed by a system...
Article
The influence of Social Networking on the Internet (SNI) goes beyond simply narrowing the ties with friends or distant relatives, and becomes a catalyst for disseminating information between a network of contacts. According to Paiva, Macedo, & Rosa (2010) they are responsible for future actions for a more effective democracy. Recently, in Brazil, i...
Conference Paper
Purpose By presenting a shift away from the prevailing ownership-based transport systems and towards access-based ones, the concept of Mobility-as-a-Service (MaaS) has been recently gaining ground and becoming a concrete business model opportunity. MaaS goal is to offer tailored-made on-demand mobility solutions by integrating on a single service,...
Conference Paper
Full-text available
Considering the AVs as an emerging innovation, as well as its adjacencies in terms of impacts, this paper aims to discuss critical aspects that influence the governance model for insertion of AVs in a national context. With this intent, is essential to consider multiple actors that are involved in this context. In this sense we adopt the Quadruple...
Conference Paper
Purpose – As long as the concept of Mobility-as-a-Service is still surrounded by ambiguities and uncertainties, this paper aimed to analyze MaaS as a PSS and as an Eco-innovation under the Business Ecosystem concept, as well as propose a schematic model for different mobility services. Theoretical framework – Product-Service System, Eco-innovation,...
Conference Paper
This paper seeks to map and discuss the innovation context of Brazil and France, using for this the Innovation Radar's framework. Fundamentally, it seeks to address the gap between the development of AVs, the differences between two national contexts, and the lack of specific knowledge about how to manage disruptive innovation in countries. The ado...
Conference Paper
Full-text available
Mobility-as-a-Service (MaaS) has been recently gaining ground by presenting a shift away from existing ownership-based transports and towards access-based ones. MaaS is still surrounded by uncertainties and, its development and applicability are mainly centered in developed countries. However, we believe that MaaS is modular, adaptable and applicab...
Conference Paper
With mobility becoming a key factor affecting citizens' well-being and life-quality, innovative schemes as Peer-to-Peer ride-hailing and Mobility-as-a-Service can have significant impacts on urban commute. Furthermore, the insertion of Autonomous Vehicles (AVs) promises positive impact on cities' transit worldwide. Ergo, companies are now combining...
Article
Full-text available
This paper reviews the management and business research field of Autonomous Vehicles (AVs) in a bibliometric context aiming to identify strategies, practices, and management tools; and summarizes the existing studies and highlight research gaps. Methodologically, the study is qualitative and descriptive, based on a bibliometric review on Web of Sci...
Article
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This paper reviews the management and business research field of autonomous vehicles (AVs) in a bibliometric context aiming to identify strategies, practices, and management tools; and summarises the existing studies and highlight research gaps. Methodologically, the study is qualitative and descriptive, based on a bibliometric review on Web of Sci...
Article
The outstanding features of a vehicle do not include great modifications for nearly 100 years, as the same to the major car manufacturers' business models (BM). Recent service's platforms related to urban mobility use, mostly, the sharing economy, resulting in disruptive innovations. This offer to the users new experiences in services (e.g., Uber)...
Article
Contemporaneity has generated significant changes in food/human relations. The way food is perceived has been modified, and a new concept has emerged: the food modernity. People’s needs and goals are represented cognitively through values, understood here as final states that consumers aim for themselves. This qualitative and exploratory research a...
Conference Paper
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O ciclismo recebeu maior atenção como um modo mais sustentável de transporte urbano, fomentando as inovações de negócios disruptivas trazidas pela economia compartilhada e mudando substancialmente a mobilidade por meio do compartilhamento de bicicletas ou bikesharing. Neste sentido, diversos ambientes, entre universidades públicas, estão adotando a...
Article
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O aumento das preocupações do mercado com as atividades sustentáveis gera oportunidades para o posicionamento das organizações, uma vez que esse posicionamento pode manter a empresa mais competitiva frente aos seus concorrentes. Dessa forma, faz-se necessário entender profundamente o fenômeno da ecoinovação (ou inovações sustentáveis), uma vez que...
Article
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Studies of sustainable innovations or eco-innovations as sources of competitive advantage can be applied as a differential or an opportunity for organizations to maintain themselves. This case study presents the case of Dell Inc. under the Dell 2020 Plan for the development of more sustainable activities in relation to innovations and markets, aimi...
Article
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Open innovation has been an important issue for the scientific community and therefore has been widely studied by researchers. This study arose from the gap found by the authors related to the absence of studies about open innovation in small and medium organizations. This article brings, through a meta-analysis of quantitative papers, a summary of...
Conference Paper
Full-text available
The present study aimed at understanding the directions that research on autonomous vehicles and terrestrial mobility has been taking in the academy, in order to present possible gaps regarding the disruption of this phenomenon. In this way, a bibliometric review carried out on Web of Science was used to map the research, as well as an integrative...
Article
Full-text available
This paper presents a scientometric and bibliometric review of the research on autonomous vehicles (AVs) to identify its main characteristics, evolution, and potential trends for future studies. Relevant articles were searched on WoS, yielding a research corpus of 10,580 papers, and the software CiteSpace was subsequently used for analysis. The res...
Article
Full-text available
Changes in consumer behavior and his constant search for convenience and practicality in products and services stimulated the demand for coffee capsules, a fast growing market in Brazil. However, little is known about consumer behavior and preferences regarding this product, motivating this study. Our aim was to understand the coffee capsules consu...
Conference Paper
Full-text available
This paper aims, via the TRM and T-Plan methodology, to propose a theoretical-empirical framework for technological prospecting for terrestrial mobility. From a constructive epistemology, this research is classified as descriptive of qualitative nature and used as method a single case study with participant observation. For data collection, we carr...
Article
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Purpose The purpose of this paper is to analyze consumer behavior based on the structures of attributes, consequences, and values identified by consumers of beverages obtained from capsules. Consumers of the brands Nescafé Dolce Gusto and Nespresso capsule-based beverages were selected, and comparatively analyzed to understand the possible differe...
Conference Paper
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This paper aims at characterizing the Autonomous Vehicles (AVs) research field in the areas of management and business in its bibliometric context; identifying strategies, practices and management tools specified in the scope of the investigated publications; summarizing existing evidence, pointing to gaps within this study area. Methodologically,...
Conference Paper
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As características marcantes de um veículo não possuem fortes alterações há cerca de 100 anos, assim como o modelos de negócios das principais montadoras de automóveis. As recentes plataformas de serviço voltados para a mobilidade urbana utilizam, em sua maioria, a economia compartilhada, gerando inovações disruptivas. Estas possibilitam aos usuári...
Conference Paper
Full-text available
This study aimed to identify, according to the practice theory, coffee consumption in capsules in order to analyze the specificity structuring this market and guide the people consumption behavior. This is a qualitative, descriptive study that sought by conducting semi-structured interviews, in person or by e-mail, and non-participant observation,...
Book
Geoffrey Moore, escritor e consultor, conhecido no mundo da inovação e tecnologia, autor dos best-sellers “Atravessando o Abismo” (Crossing the Chasm) e “Dentro do Furacão” (Inside the Tornado), foi a principal inspiração para o presente livro. Uma obra que descreve a realidade de como empresas brasileiras inovadoras – Café Fazenda Caeté, Kapeh Cos...
Article
Full-text available
The organization intangible capital is firmly consolidated as one of the most important organizational assets of the 20 th century. In such a way to protect this capital, henceforth associated to the perspective of the organization knowledge, many are the mechanisms usually used, highlighting the form of intellectual protection entitled Trademark....
Conference Paper
Purpose: In the present century, mobility has come to be understood as one of the main issues of our contemporary society, being a central topic discussed worldwide. Autonomous Vehicles (AVs) are considered an integral part of the new forms of mobility ad have become focus of automotive industry R&D projects, being considered the most popular appli...
Article
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This paper aimed at drawing a historical-bibliometrical panorama in Organizational Strategy, highlighting the publications' chronological evolution, the countries, institutions and areas of knowledge that published most studies, in addition to most cited journals and authors. The countries that most published were: USA, England and Canada. The inst...
Article
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The aim of this study is to analyze the academic literature on the balanced scorecard tool ( " BSC "), seeking to understand the profile and trends in the field from the seminal text of Kaplan and Norton (1992) . Therefore, 1169 articles present in the database Web of Science were analyzed through bibliometric techniques and sociometry, with the he...
Article
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In this sense, this article aims to: map the field of studies on the importance of organizational reputation and trust provided by the companies as a factor of influence on the formation and development of strategic alliances. then performed a bibliometric analysis of what has been published on the subject in the Web of Science database from 2005 t...
Article
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Knowledge Management (KM) emerge as a concept, relatively new, with an essential role in obtaining several administrative practices in way to optimize their use, including Small and Medium Enterprises (SME 's). Considering knowledge as current catalyzer for competitive advantage, the aim of this study was to identify, from a bibliometric study, the...
Article
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It is not from today that the academy seeks, in the most diverse areas, to contribute with the advancement of tools that can provide organizations with ways to establish more comfortable relationships regarding their managerial strategies. The moment a new form or organizational strategy of conducting or perceiving a market is constructed and exter...
Article
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The aim of this work was to outline the innovations in marketing. Through the study of technological evolution and the innovations that occurred in the field it was possible to raise the main theoretical propositions, their main applications, the main authors and the main tools, concepts and marketing techniques . Through the analyzes the plurality...
Conference Paper
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Os estudos quanto às inovações sustentáveis ou eco-inovações como fontes de vantagem competitivaspodemseraplicadoscomoumdiferencial ouumaoportunidadeparaorganizaçõesse manterem. Este estudo de caso vem apresentar o caso da Dell Inc., no âmbito do Plano Dell 2020, para o desenvolvimento de atividades mais sustentáveis com relação a inovações e a mer...
Conference Paper
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O mercado de bebidas em cápsulas apresenta crescimentos no cenário nacional ainda que, pouco se conheça sobre os comportamentos de consumo que permeiam os usuários das bebidas em cápsulas. Nesse contexto, este trabalho teve como objetivo analisar o significado do comportamento de consumo dos usuários de máquinas de bebidas em cápsulas, com base na...
Conference Paper
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A influência das Redes Sociais na Internet (RSI) ultrapassa o simples estreitamento dos laços com amigos ou familiares distantes, e se torna um catalisador para disseminar informações entre uma rede de contatos. Segundo Paiva e Rosa (2010) são elas as responsáveis por futuras ações em prol de uma democracia mais efetiva e eficaz. Observou-se recent...
Conference Paper
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RESUMO A Gestão do Conhecimento (GC) surge como um conceito, relativamente novo, com um papel fundamental na obtenção de congregar diversas práticas administrativas a fim de se otimizar sua utilização. Para as pequenas e médias empresas (PMEs), que possuem poucos recursos e um capital de giro limitado, a utilização de qualquer fator que possa propo...
Conference Paper
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RESUMO O presente trabalho foi organizado na forma de ensaio teórico e tem o intuito de trazer conceitos que giram em torno da gestão pública, da economia solidária, da gestão participativa, da gestão social e da promoção do bem comum como aspectos que contribuem para a satisfação, bem estar e, consequente, felicidade de uma população. O alicerce d...
Article
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Abstract When Chesbrough presented more than a decade ago his seminal work on open innovation, he not only coined a term but also opened up a new area of research. In the last decade, several studies have been done. However, in the intraorganizational domain, its implementation is still unexamined. In most of the literature, the not-invented-here a...
Conference Paper
Full-text available
Este trabalho se caracterizou como um estudo de caso realizado em uma empresa do setor de tecnologia da informação voltada para soluções no agronegócio. Objetivou-se aplicar a estratégia do oceano azul nos processos de marketing e comercialização dos produtos da empresa. A metodologia se caracterizou como um estudo de caso realizado a partir de uma...

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