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Rocsana Bucea-Manea-Tonis

Rocsana Bucea-Manea-Tonis
  • Phd
  • Conferentiar/ Assoc. Prof at National University of Physical Education and Sports of Bucharest

UNEFS, USHProbusines, Sustainability: https://www.mdpi.com/journal/sustainability/special_issues/66F021VE99

About

79
Publications
79,562
Reads
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681
Citations
Current institution
National University of Physical Education and Sports of Bucharest
Current position
  • Conferentiar/ Assoc. Prof
Additional affiliations
September 2005 - present
Universitatea Națională de Știință și Tehnologie Politehnica București
Position
  • PhD
Description
  • Spiru Haret University
September 2007 - December 2016
Spiru Haret University
Position
  • PhD Junior Lecture
April 2011 - present
Spiru Haret University
Position
  • Lecturer
Education
September 2013 - May 2016
Universitatea Națională de Știință și Tehnologie Politehnica București
Field of study
  • Study and Developments on SMEs Support System

Publications

Publications (79)
Article
This study investigates sustainable competitiveness in the wine industry using Romania and Portugal as comparative case studies within the conceptual frameworks of Industry 5.0 and the Triple Bottom Line (TBL). While sustainability, robotics, and performance indicators are explored directionally, the core empirical contribution focuses on evaluatin...
Article
Full-text available
There is a raising of concerns about the need to change environmental behaviours through economic and social activities. Education plays a significant role in this process, with schools enhancing the necessary behaviour adoption by youngsters and their community. Thus, the present study examines the relationship between different variables, such as...
Article
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Yoga enhances acceptance, compassion, physicality, mental and emotional awareness, and spiritual benefits through breath techniques, postures, and body locks, while swimming improves flexibility, strength, and body awareness. The fusion of yoga and swimming, particularly the aqua yoga asana method, offers a balanced lifestyle for athletes and non-p...
Preprint
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Yoga promotes acceptance, compassion, physicality, active postures, mental and emotional awareness, and spiritual benefits. It involves breath techniques, postures, and body locks, maintaining balance and strength. It's based on ethical principles. Beyond simple performance, swimming is a catalyst for overall well-being. Complementarily, yoga serve...
Article
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Introduction Yoga is one of the physical and mental activities used in elite sports training for risk prevention and medical rehabilitation in case of injuries caused by overtraining or accidents. This study examined the opinions of Romanian elite athletes and coaches on the feasibility of incorporating yoga practice into training regimens for purp...
Article
Knowing the psychological traits and clinically relevant symptoms for the development and maintenance of Eating Behavior Disorders (EDD) in bodybuilding and fitness athletes is a necessity for early intervention and the elimination of stressors that contribute to improving sports performance and quality of life. The aim of the study: To know the dy...
Article
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Social marketing campaigns are widely used to inform, educate, communicate, and promote healthy behaviors that add benefits to the individual, but also to society and the environment. Considering the low cost and high quality of insect-based food, this research aims to identify the main factors which can be used by social marketing campaigns to hel...
Article
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Agroecology is a sustainable alternative to agricultural science, aiming at balancing the environment-plant-animal-man complex in an equitable way. Different players in the food system across the world are engaging in the practice and promotion of agroecology. Their experience serves as input for agroecology innovation hubs, thus assisting and acce...
Article
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Yoga is a very popular trendy sport all over the world. Since its establishment and promotion, yoga has mostly been practiced in social clubs and studios, often being performed during optional courses in colleges. Basic yoga instruction is generally absent in middle schools. This study investigated and assessed the viability of integrating yoga pra...
Article
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The new perspective on outdoor education in sports identifies it as a method of unfolding that falls under psychosocial bearing. The main focus of our study is on ethical principles as a manifestation of accountability, respect, honesty, independence, self-control, and courage in young people's interpersonal relationships. This approach takes the s...
Article
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The new perspective on outdoor education in sports identifies it as a method of unfolding that falls under psychosocial bearing. The main focus of our study is on ethical principles as a manifestation of accountability, respect, honesty, independence, self-control, and courage in young people's interpersonal relationships. This approach takes the s...
Article
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The negative impact that animal protein sources have on the environment is a critical world problem. Finding new acceptable alternatives is crucial. Nevertheless, numerous factors influence the decision to try an unknown food. By adopting a consumer behavior perspective as well as approaching the possibility of overcoming neophobia, this research e...
Article
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Smart waste management is an important tool for energy and resource conservation, and the related recycling and reuse policies are conducive to a positive impact on the ecological footprint. Since waste treatment is a very expensive process, the principle of prevention should be implemented increasingly at the European level to meet the Green Deal’...
Article
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Similar to so many other aspects of modern life, education is gradually being automated by technological means. The software, apps, systems, platforms, and digital devices that permeate modern education are inextricably linked to these automated processes. One of the primary goals of automation has always been to improve quality and efficiency by r...
Poster
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Our journal /Sustainability/ has received the new Cite Score 5.0, which was raised from the previous 3.9.
Presentation
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Nowadays, e-learning it is not only a trend, but a necessity. Online videos, synchronous meeting, asynchronous messaging and studying, augmented reality books, and virtual reality (VR) simulations are useful resources in the e-learning process of physical education, sports, and kinesitherapy. Special attention is oriented to VR simulations proven t...
Article
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The literature highlights the importance of insect consumption for nutritional health habits. The increasingly clear legislation, the developed studies demonstrating their nutritional value, and the prospect of overcoming some barriers that have prevented consumers from consuming insects are among the reasons supporting the advantages of consuming...
Article
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In their struggle to offer a sustainable educational system and transversal competencies for market requests, significant transformations characterise the higher education system in Serbia and Romania. According to EU policy, these transformations are related to educational reforms and the introduction of new technology and methodologies in teachin...
Article
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The COVID-19 pandemic in recent years and the massive presence of information technology generate one of the biggest challenges facing humanity, namely the technological challenge. In this context, educational technologies have a positive impact on the correct and effective teaching and learning of physical education and sports (PES), with a great...
Article
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The connection with customers is a key task of companies, which can be achieved through diverse communication channels, among which one profitable way includes interactive websites. This paper first presents a synthetic review of previous studies on the topic of websites’ interactivity. So far, we observe interactivity through individual models of...
Article
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In the pandemic context, creating IoT-enriched learner-centered environments was not only a tendency but a requirement for sustainable teaching and learning in universities with sports science programs for theoretical classes and practical activities. Our study aims to assess both the extent to which the sports science academic environment has been...
Article
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The context of the COVID-19 pandemic has caused educational institutions and sports clubs to change their management strategy. Due to the modernization of computer technology, physical education and sports (PES) teachers decided to include this technology in their teaching activity to help students and athletes to acquire PES-specific transversal s...
Article
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Lifelong learning approaches that include digital, transversal, and practical skills (i.e., critical thinking, communication, collaboration, information literacy, analytical, metacognitive, reflection, and other research skills) are required in order to be equitable and inclusive and stimulate personal development. Realtime interaction between teac...
Article
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The study makes, under a new configuration of the circular economy, a cross-country analysis based on the Competitiveness and Innovation Indicators in the E.U., i.e., two sub-criteria: private investments, jobs, and gross value added; and patents related to recycling and secondary raw materials as a proxy for innovation. The analysis proved that in...
Article
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This research investigates blockchain technology, focusing on the influence of motivation on collaborative work, which positively influences learning performance in Higher Education Institutions (HEI). In addition, blockchain technology is correlated with decentralisation, security and integrity, and anonymity and encryption. It can also be perceiv...
Article
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The paper aims to develop—based on a particular dual comparative analysis that follows the current European concerns—the concepts of competitiveness and innovation as pillars uprighting companies’ resilience, creating ecoinnovative jobs and social inclusion. In their struggle to meet the Circular Economy principles and Green Deal objectives, the co...
Chapter
Augmented reality (AR) and virtual reality (VR) have become the presence of daily life. We draw on outstanding research to substantiate that VR/AR are scientific tools that can be integrated in many fields of research, in learning, in marketing campaigns and product design, in psychology, medicine, economy, etc., meeting the principles of circular...
Chapter
Brain scanning of clients will help strategy marketing specialists understand the human brain and its consequent behaviour. Thus, the marketing specialists will know how to change the customers behaviour. The brain behaviour is measured through neuro-marketing techniques: from physiological aspects such as perspiration, the electrical conductivity...
Experiment Findings
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Article
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Nowadays, firms have to face challenging economical cirses, like the one caused by the COVID-19 pandemic, where volatility, uncertainty, complexity, and ambiguity are manifested. Strategic management is seen as one of the key approaches that firms can choose to implement sustainable smart working (on the support of Internet of Things and smart tech...
Article
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Green Public Procurement (GPP) became an efficient instrument to achieve the objectives of environmental policy expressed by the European Commission in its Communications. At the same time, it must be addressed by the public authorities as a complex process, in which all purchased goods and services must integrate perfectly into an entire puzzle-li...
Article
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The paper shows that the management of ethics in the academic environment is the coordination of all elements related to the moral life of a university. The last decades have insistently imposed on public awareness the importance of taking into account the ethical dimension of the life of universities. Ethical codes, ethics committees, ethical audi...
Article
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This paper explores the Romanian women influence as political leader over the Romanian economy. The whole research is based on global gender gap index for Romania analyzed on 2013-2018 period. The data was integrated in a linear regression model. The model interpretation findings show that reducing gender gap in Romania could bring an increase on R...
Article
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Nowadays, collaborative learning is proving to offer solutions to new inclusivity research challenges, and most importantly, can help ensure sustainable education. Collaborative learning can strengthen positive attitudes towards learning, improve performance in academic results, and enhance self-esteem, by promoting interaction and mutual support a...
Article
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More and more universities are striving to provide competitive education programs to help graduates integrate into market areas. In this fight, universities need to have strong communication and support in the business world. The purpose of this article is to identify the main factors that would improve the quality of the doctoral program and facil...
Article
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In this paper we are talking about the fact that marketing and publicity specialists have become aware of the limitations of traditional market research methods for decades, but only in recent years science has allowed the development of a more effective mechanism by which consumers' thoughts can be deciphered: neuromarketing. This term refers to t...
Article
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Consumers feels the fulminate evolution of internet and technologies in everyday life, in the personal devices interconnected with (mobiles, tables, cars). The IoT (internet of things) changes the houses and institutions activities, or holiday services, etc. This trend is present in every field of the current digital economy, too, bringing new devi...
Article
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After the 1990s, the private sector in Romania has tried to win in emerging market niches: IT services, e-commerce, retail, energy. With the liberalization of the market after admission to the EU, local entrepreneurs could not cope with external competition, crushing debts or insolvency. The situation is not different today when multinational compa...
Article
Full-text available
Entomophagy or the practice of eating insects has been known and practiced for millennia by people around the world, and being taken into account in countries where insect consumption is considered to be exotic behavior or the evolution of society begins to impose it. Food security is a prerequisite for the welfare of the population and can be achi...
Article
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The paper shows that, at the present moment, the University is an institution whose goals, valid for each of its members, include development and professional affirmation, the evolution of knowledge and research in the conditions of respect for the rule of law and human rights. The University respects the dignity of each of its members and promotes...
Article
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Nowadays innovation in any field is essential for sustainable development, having in mind the actual trend to circular economy. Even that 40% of innovative products fail if the market is not able to understand and adopt the innovation, causing resource losses used for research, design, development and product promotion. It is also obvious that the...
Article
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The article studies the current economical state of Romanian SMEs and the utility of cloud computing technologies in the process of sustainable open innovation. The study is based on a supply chain adapted for SMEs, on a model of innovation within a network business environment and on a decision tree dedicated for SMEs when starting a new project....
Article
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Recently, digital marketing mix is developing very interesting new features, because of the market dynamics, IT fast development, and globalization phenomena. The old paradigm still base on 4Ps model (product, price, promotion, and place). This research develops a theoretical framework specifically for marketing mix. Starting from a literature revi...
Article
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The article presents a survey applied on a representative sample of Romanian SMEs. The article represents a case study and focus on technical elements that allow collecting data from Romanian SMEs managers and save it in a MySql database. The Back-End component is developed with the newest Spring Boot MVC.
Article
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This paper applies conjoint analysis approach to simulate and determine the optimal marketing mix for a Romanian company that struggles to face the market higher competition. The company intends to launch its product into a new market and surveys the likelihood of getting international. The survey helps the company to gather information from client...
Article
Full-text available
After the 90s, private initiative in Romania has tried to get market shares in the emerging niches: IT services, ecommerce, retail, energy. With the liberalization of the market after admission to the EU, local entrepreneurs could not cope with external competition, crushing in debts or insolvency. The situation is not different today when the loca...
Article
Full-text available
This paper aims to show the latest trends in ICT working field, with some focus on the programmers' challenges in an increasingly competitive labor market. We selected only a few from a long list of complaints regarding neglected intellectual rights, unapplied Medicine Law rules, making overtime above the maximum allowed working hours, and corporat...
Article
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Based on the current trend of WEB-marketing stategy the article presents a Romanian SME case study. During the case study are detailed all the steps taken by the SMEs in the process of assuring an online presence (development and establishment of the SME's online portal). The literature review shows that without WEB-marketing techinques the company...
Article
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From all times it has been demonstrated that human resource is the most important and valuable asset for a company. Investing in human resource training and education should be a priority for organizations and universities. As the investments to bring benefits for economy the communication and collaboration between organizations (market) and univer...
Article
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Strong companies have a significant impact on Gross Domestic Product (GDP) growth, and also on the impoverishment of large segments of population. To balance this inequity the government policies have to sustain Small-Medium Enterprises (SMEs) to form a digital professional ecosystem in order to represent a real competition for big companies. The d...
Article
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Today software technology evolves very quickly, to an old paradigm, called functional programming. This paradigm uses lambda functions ready to be used where declared instead of function pointers. The long term target is to let compilers evaluate rather than execute a program/function. The new C++14 standard allows lambda calculus as we demonstrate...
Article
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The SMEs represent an important factor of growth in both developed and developing countries, into which, however, they face different obstacles in the process of innovation. This paper analyses how open communication and collaboration can help SMEs in their struggle for sustainable innovation and profitable market competition. Based on a literature...
Article
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SMEs are flexible to changes and may even face the challenge of changing the industry or technology. Although they are innovative, they face a lot of risk in their struggle to win a niche market. There are numerous studies regarding open innovation in SMEs, but few of them get the focus on risk drivers and methods to mitigate it. This paper analyze...
Article
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Sustainable development might be achieved by entrepreneurial enterprises with social responsibility, by innovative SMEs leaded by innopreneurs that not only respect the 21 Agenda advices, but innovate in technologies that reduce the impact of ecological footprint, or that might regenerate natural resources. It is also well know that “the cost of pr...
Article
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Workflow Systems become a useful tool that any SMEs may choose to use in the business processes support. The article is the result of a thorough literature review regarding workflow systems, a new and very interesting theme. Taking in count thee static and dynamic aspects of a workflow system and their advantages we applied the technology on a data...
Conference Paper
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Nowadays the extinction of financial, economical, scientific globalization urge the companies to new methods of accessing information in order to have an adequate management, answering to the market request. This article aims to discuss how innovation influences the firms’ profitability while protecting the environment. It also analyze how open inn...
Article
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Because of the globalization and the evolution of internet and technologies, nowadays the innovation is associated with open collaboration conducted by a legal framework. The paper analyses the methods that allow a better management for innovative projects and focuses on agile projects within a technological network.
Article
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The world is experiencing a revolution in the digital and mobile technologies, with more information available more quickly and for more media than ever before. In this context, SMEs can turn to cloud solution. Although the advantages of using the cloud are compelling for SMEs this shift involves financial costs. In Romania the rate of access to fu...
Article
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REZUMAT. Arborii de decizie permit reprezentarea sub formă de diagramă a unor evenimente viitoare previzionate care condiţionează decizia. Practic se reprezintă grafic toate combinaţiile posibile ale variantelor decizionale şi ale stărilor sistemului în fiecare moment de timp. Deciziile sunt influenţate de evenimente aleatoare a căror probabilitate...
Article
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Standardization of electronic information in order to facilitate the globalization of business processes has become imperative on the world market of e-business solutions. The benefits of XML-based technologies are maximized by ebXML for business processes and web services which provides a mechanism for fast processing for direct access, without th...
Article
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The utility of BI solutions is accepted all over the world in the modern organizations. However, the BI solutions do not offer a constant feedback in line with the organizational activities. In this context, there have been developed pervasive BI solutions which are present at different levels of the organization, so that employees can observe only...
Article
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Even marketing is told to sell dreams to customers, it must take into account the real power of potential markets consumption that relies on the economic state-of-affairs. If the economic draw-back must change the methods used by marketing strategists or how the crises that lead to under-consumption even for the most common goods affect the publici...
Article
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Web space is currently inherent in any business activity, from SMEs to international holdings. In this context security of e-business applications becomes an issue intensively studied by the scientific literature. Currently the Java programming language is the most popular among software developers. The paper studies new elements of security, mainl...
Article
Globalization and virtualization of the companies'services in their struggle for competitiveness without harming the environment, is a fact of the modern society. In fierce competition conditions the company's management face the need to improve the decision making process using more precise instruments such as Decision Support Systems (DSS). These...
Article
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This article focuses on the last trends in technology-assisted learning. It defines the main conceptual issues discussed in literature, set criteria for the assessment of eLearning platforms and analyzes on these criteria first three Open source management systems for distance learning. After the results were made and the appropriate conclusions ar...
Article
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The "triangle of learning" (education-researchinnovation) plays a central role for a positive trend in growth and job opportunities. (Eric Hoffer, 1989). In this context, lifelong learning, especially e-learning phenomenon, is of major importance. The purpose of this paper is to present a new perspective on the e-learning platforms. The new paradig...
Article
In this paper work we present the qualities of Open source operating systems, with the focus on UNIX. The general architecture of UNIX OS is revealed, the main types of files and the I/O methods. Furthermore, this present the project of simulating the activity of a car wash, shows the premises that were taking into account in the analyze and the im...
Article
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Nowadays it is very common to design Web pages without advanced knowledge. Solutions at hand to use, in this purpose, are MsFrontPage and Macromedia Dreamweaver, which require minimal knowledge of HTML. For interactive Web multimedia presentations, designers use technologies such as XHTML or SMIL, Java Applets and client script (VBScript, JavaScrip...
Article
Quality software always demands a compromise between users' needs and hardware resources. To be faster means expensive devices like powerful processors and virtually unlimited amounts of RAM memory. Or you just need reengineering of the code in terms of adapting that piece of software to the client's hardware architecture. This is the purpose of op...
Article
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Globalization is a new challenge for European Small and Medium-Sized Enterprises. The paper aims to find out the methods of improving the networking capacity of Small and Medium-Sized Enterprises (SMEs) through an innovative conception of the Business Ecosystem idea, taking in count that in Romania 70% percent of active population works in SMEs. It...
Article
Article purpose is to highlight the benefits of adopting modern technologies such as XMLDOM, a technology that enables standards for fast and consistent data transfer on the web. For this reason the article contains a case study, representing the main part of a much wider project achieved by the authors.
Article
It is well known that the future belongs to the organizations that can adapt their activities and management style to the new conditions imposed by the economic environment. The age of communication and intelligent technologies is the age of speed, when all the processes happen very fast with good and bad consequences. It’s important to be the firs...
Article
Building up web applications has evolved from CGI standard with PERL, Python programming languages for non-windows operating systems, ASP designed for Microsoft web server and a little bit later. Net Framework to a new paradigm - open source software developed to work on different operating systems without any concern of paying any license fees for...

Questions

Questions (2)
Question
In order to overcome the current financial impasse and its long-term effects, Europe needs to radically change its approach to production, consumption, processing, storage, recycling and disposal of biological resources. Europe 2020 Strategy calls for a bio-economy as a key element for smart and green growth in Europe. The bio-economy concept refers to the unique opportunity to address the inter-connected societal challenges while achieving sustainable economic growth.
Be the first to answer and help us develop a better sustainable world for our children.
Question
Does anybody tested and free open source gamefication software?
Thank you!

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