Rocio Ruiz

Universidad Pablo de Olavide | UPO · Department of Business Organization and Marketing

Integrating lean, green and resilient strategies into Supply Chain (SC) decisions is a key success factor for transformation toward sustainability. These strategies are increasingly common in the SC, although their implementation and results are not the same across different SC levels (Tier 1, 2 and 3 suppliers and the focal company). In spite of t...

Logistics in urban areas are currently suffering a radical transformation due to increasing population concentration and the massive use of cars as the preferred transport mode. These issues have resulted in higher pollution levels in urban environments and traffic congestion, impacting the world globally. Facilitating the use of sustainable transp...

Logistics in urban areas are currently suffering a radical transformation due to increasingly population concentration and the massive use of cars as the preferred transport mode. These issues have resulted in higher pollution levels in urban environments and traffic congestion impacting the world globally. Facilitating the use of sustainable trans...

Purpose In the present work, lean and resilient practices applied to supply chains are studied in order to evaluate their impact on the three dimensions of sustainability. Additionally, the mutual impact of lean and resilient supply chain practices is investigated. The paper aims to discuss these issues. Design/methodology/approach The aerospace s...

The relationship between lean management and resilience in the supply chain, whether negative or positive, is still not clear from the existing literature. This paper aims to investigate the relationship and links between lean and resilient supply chain (SC) practices and their impact on SC performance. To achieve this objective, the aerospace manu...

This paper aims to investigate the relationship and links between lean, green and resilient supply chain (SC) practices and their impact on environmental performance. To achieve this objective, the aerospace sector is chosen as the study sector. A combined methodology of Importance-Performance Analysis (IPA) technique and Interpretive Structural Mo...

Bodega Pirineos Ltd. was founded in 1964. Its ownership was shared by Grupo Barbadillo (76%) and by the partners of the grapes cooperative (24%). The winery managers and owners were committed to promoting other objectives than profits (e.g. social responsibility, agriculture needs, environmental respect, sustainability, innovation).Efficiency incre...

In this study, we address control policies to manage the collection of products that have been returned by consumers to retailers after they have been sold. Specifically, we model a consumer returns process where the operational decision of interest is the frequency in which returns are picked up from a collection point and then processed at a cent...

Consumer returns tend to be ignored when managers make ordering and pricing decisions. How does accounting for this growing factor affect ordering quantities, profits and supply chain coordination? We model and analyze both a wholesale-price contract and a buy-back contract between a manufacturer and retailer facing stochastic demand and an exogeno...

In this study, the authors focus on service recovery processes and identify a set of key factors that drive satisfaction with the recovery process, which ultimately leads to customer loyalty. In addition, the authors investigate the role of gender as a potential moderating variable in the recovery process. Using a sample of 202 customers who had ex...

The relational paradigm, dominant in the marketing area, defends the establishment and development of long-term relationships with customers. To this end, companies need to know their customers' needs and do their best to satisfy them. Customers want to feel important and, therefore, companies should be concerned not only about selling, but also ab...

Research and practice show that effective management of service recovery processes boosts customer satisfaction. Under this assumption, the purpose of this paper is to analyze a set of factors which may determine satisfaction with recovery processes and loyalty. We also analyze the role of age as potential moderating. Segmenting customers' samples...

Los fallos pueden ocurrir incluso en empresas excelentes. Sin embargo, la literatura ha mostrado que una buena gestión de los procesos de recuperación del servicio permite conseguir un nivel interesante de satisfacción percibida por el usuario. Una profunda revisión de la literatura especializada ha identificado que todavía existen importantes brec...

Purpose This paper aims to study sustainable business practices of two Spanish small and medium enterprise (SMEs) belonging to different sectors: a winery and a paint company. Special attention is paid to the drivers of such business practices and the lessons that can be learnt from them. Design/methodology/approach This research employs a compara...

Purpose This paper proposes a framework that considers some key concepts to design and manage supply chains in both national and international contexts. For a better understanding, it is intended to illustrate this framework with the case of Carrefour in both Spain and China. Design/methodology/approach In the form of a case study the paper explai...

The relational paradigm, dominant in the marketing area, defends the establishment and development of long-term relationships with customers. To this end, companies need to know their customers¿ needs and do their best to satisfy them. Customers want to feel important and, therefore, companies should be concerned not only about selling, but also ab...

Purpose The purpose of this paper is to highlight the advantages that an intermodal logistics platform may provide to companies integrating a supply chain, both to manufacturers/distributors and to logistics providers. Design/methodology/approach This paper introduces a new logistics platform, PLAZA, the largest in Europe, and which was installed...

We study a warehouse management problem in which the schedule of incoming supplies and customer orders for a wide variety of products is known over a number of periods. In addition to storage at the warehouse, products can be kept in the shipping trailers (rolling inventory) parked in the warehouse yard, avoiding material handling costs but incurri...

We investigate the efiect that consumer returns have on the coordination of a two-echelon supply chain with a single manufacturer and a single retailer that faces stochastic and price- dependant demand. We include the logistics costs incurred at both retailer and manufacturer to handle consumer returns. We study a simple model in which the retailer...

We investigate the effect that commercial returns have in the coordination of the supply chain and in the optimal decision variables in a two-echelon supply chain with stochastic demand in a single period. Logistics costs related to commercial returns may be incurred at both retailer and manufacturer sites. In many practical settings, the manufactu...