Rocio De Oña

Rocio De Oña
University of Granada | UGR · Department of Civil Engineering

About

69
Publications
50,984
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2,171
Citations
Citations since 2017
30 Research Items
1876 Citations
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20172018201920202021202220230100200300400

Publications

Publications (69)
Article
Connected and Autonomous Vehicles (CAVs) are becoming a reality and are progressively penetrating the markets level by level. CAVs are a promising solution for traffic safety. However, robust studies are needed to explore and assess the expected behavior. This study attempts to evaluate traffic safety resulting from a near-real introduction of CAVs...
Article
Full-text available
This paper contributes to the public transport literature by ascertaining the role of involvement upon the service quality-satisfaction-behavioral intentions paradigm from the point of view of private vehicle users. This is the first study that provides a comprehensive understanding of this framework based on the private vehicle users’ perspective....
Article
Full-text available
Most studies on public transport service quality focus on the perspective of the public transport user, overlooking potential users, that is, private vehicle users. This paper explores the perception of private vehicle users about the quality of public transport. The objective is to identify the attributes that bear the greatest influence on the ge...
Conference Paper
Connected and Autonomous Vehicles (CAV) is the developing summit of the integration between artificial intelligence (AI), robotics, automotive design and information technologies. Many researchers are investigating their effects on traffic safety. This study tries to quantify the volume of incidents when sharing the road human-driven vehicles and f...
Article
This paper aims to further understand the main factors influencing the behavioural intentions (BI) of private vehicle users towards public transport to provide policymakers and public transport operators with the tools they need to attract more private vehicle users. As service quality, satisfaction and attitudes towards public transport are consid...
Preprint
Full-text available
This paper aims to further understand the main factors influencing the behavioural intentions (BI) of private vehicle users towards public transport to provide policymakers and public transport operators with the tools they need to attract more private vehicle users. As service quality, satisfaction and attitudes towards public transport are consid...
Preprint
Full-text available
This paper aims to further understand the main factors influencing the behavioural intentions (BI) of private vehicle (PV) users towards public transport (PT) to provide policymakers and PT operators with the tools they need to attract more PV users. As service quality, satisfaction and attitudes towards PT are considered the main motivational forc...
Article
Full-text available
Urban traffic levels can be reduced by drawing travelers away from private vehicles (PV) over to using public transport (PT). This modal change can be achieved by either introducing restrictions on PVs or by introducing measures which increase people’s satisfaction with PT. Many studies have shown that quality of service affects customer satisfacti...
Conference Paper
Full-text available
The study of passenger behavioural intentions towards Public Transport (PT) is an important tool for transport operating companies and service managers in order to develop successful marketing campaigns or focus investments for service improvements. Various latent constructs (e.g. service quality, satisfaction, involvement, perceived benefits, etc....
Conference Paper
Full-text available
This paper aims to further understand the main factors influencing the behavioural intentions (BI) of private vehicle (PV) users towards public transport (PT) to provide policymakers and PT operators with the tools they need to attract more PV users. As service quality, satisfaction and attitudes towards PT are considered the main motivational forc...
Conference Paper
Full-text available
Urban traffic levels can be reduced by drawing travellers away from private vehicles (PV) over to using public transport (PT). This modal change can be achieved by either introducing restrictions on PVs or by introducing measures which increase people’s satisfaction with PT. Many studies have shown that quality of service affects customer satisfact...
Article
Powered two-wheelers (PTWs) are growing globally each year as they are considered an attractive alternative to cars (flexible, small, affordable, fast and easy to park), especially on congested traffic situations. However, PTWs represent an important challenge for road safety. In fact, in 2016, Spain ranked fifth in terms of PTW fatalities among EU...
Article
Full-text available
Service Quality (SQ) in Public Transport (PT) has been a crucial aspect to improve for years because of its strong influence on user satisfaction and its capacity to attract new passengers. Different techniques have been applied for analysing SQ and Structural Equation Modelling (SEM) is one of the most widely used due to its ability to address dif...
Article
Full-text available
The development of quality policies applied to the public transport sector has increased the operators and managers interest in ensuring passengers’ satisfaction standards; therefore, their actions have been instrumented through the quality of service perception. In this context, the research project GESCAL performs a comparative analysis about the...
Article
Full-text available
Passengers’ behavioural intentions after experiencing transit services can be viewed as signals that show if a customer continues to utilise a company's service. Users’ behavioural intentions can depend on a series of aspects that are difficult to measure directly. More recently, transit passengers’ behavioural intentions have been considered toget...
Article
Full-text available
The improvement in public transit is one of the basic and essential pillars to promote sustainable urban and metropolitan mobility everywhere. Algeria´s transportation system primarily relies on private vehicle, which causes innumerable problems such as congestion, emissions, traffic accidents, social inequalities, gender inequalities, and deterior...
Article
Full-text available
Existing approaches dealing with customer perception data have two fundamental challenges: heterogeneity of customer perceptions and simultaneous interrelationships between attitudes that explain customer behaviour. This paper aims to provide practitioners with a methodology of service quality evaluation based on public transit customers behavioura...
Book
Full-text available
Public Transportation Quality of Service: Factors, Models, and Applications is the first book to help researchers better understand the contributing factors that can improve public transportation perception among users. The book compiles in one place metrics currently dispersed in journal articles, government publications and book chapters. It crit...
Article
Full-text available
As the worldwide financial crisis is directly connected to the transport sector, public transport systems become a central player to support economic recovery. Transit services are facing a number of challenges as a consequence of this severe crisis. However, each attribute characterizing transit services have evolved in a different manner, arising...
Article
The Algerian Government has recently promoted transportation projects such as the Algiers metro and tramway services that represent a key part of its political and financial effort to improve mobility in the country. However, public transport systems' profitability requires a thorough diagnosis of the services provided based on users' perceptions a...
Article
Full-text available
Market segmentation can help transit operators to identify groups of passengers that share particular characteristics and specific needs and requirements about the service. Traditionally, socioeconomic variables have been used to perform a simple segmentation, although satisfaction rates about service attributes were not similar among individuals b...
Conference Paper
Full-text available
Passengers’ behavioural intentions after experiencing transit services can be viewed as signals that show if a customer continues to utilise a company’s service. Users’ behavioural intentions can depend on a series of aspects that are difficult to measure directly. More recently, transit passengers’ behavioural intentions have been just considered...
Conference Paper
Full-text available
Market segmentation can help transit operators to identify groups of passengers that share particular characteristics and specific needs and requirements about the service. Traditionally, socioeconomic variables have been used to perform a simple segmentation, although satisfaction rates about service attributes were not similar among individuals b...
Conference Paper
Full-text available
Algerians citizens most often travel by foot on their daily trips because the lack of a homogeneous offer of public transit and intermodality throughout the city. Furthermore, the private vehicle is experiencing a notable increased use over the last few years. To curb this tendency, the government has launched a metro and a tramway system as key pa...
Article
Full-text available
This paper evaluates the quality of service of the metropolitan Metro of Seville (Spain) across different user profiles, as determined through cluster analysis. Service quality evaluation is performed using a composite index that combines the user point of view with the service operator point of view. The combination of these two types of service q...
Article
Full-text available
Research on involvement of public transit customers, which can be defined as the level of interest or importance of public transit to a passenger, is scarce and no study has attempted to comprehensively analyze this concept in the public transit sector. Based on behavioral and marketing literature, this paper tests three possible roles of involveme...
Article
Full-text available
Daytime Running Lamps (DRL) on vehicles have proven to be an effective measure to prevent accidents during the daytime, particularly when pedestrians and cyclists are involved. However, there are negative interactions of DRL with other functions in automotive lighting, such as delays in pedestrians' visual reaction time (VRT) when turn indicators a...
Article
Full-text available
Drivers are estimated to contribute an overwhelming proportion to the burden of traffic crashes, as factors that increase crash risk are frequently due to unsafe driving behaviours. The relationship between risk perceptions and people's risky driving behaviours is still not well understood. This paper aims to further analyse the potential effect of...
Article
When a public transport manager conducts a customer satisfaction survey (CSS), the goal is to determine the overall satisfaction of passengers with the service, as well as their satisfaction with specific aspects (e.g. frequency, speed, and comfort). Another fundamental objective is to assess the importance to customers of each attribute individual...
Article
Full-text available
Knowing passengers’ behavioural intentions to use transit service can be a useful support for transit managers and marketers who can define the most convenient strategies to satisfy existing passengers and attract new ones. We retain that analysing passengers’ intentions to continue to use transit services in the future together with relevant conce...
Article
Full-text available
The measurement of transit service quality is very important for guaranteeing a transport supply characterized by satisfactory service levels for the passengers. Even more important is the monitoring of the levels of service quality over time, which can be very useful to determine if the goals established by the transport planners are being met or...
Article
Full-text available
A transit service quality study based on cluster analysis was performed to extract detailed customer profiles sharing similar appraisals concerning the service. This approach made it possible to detect specific requirements and needs regarding the quality of service and to personalize the marketing strategy. Data from various customer satisfaction...
Article
Full-text available
Perceptions about the quality of service are very different among public transport (PT) users. Users’ perceptions are heterogeneous for many reasons: the qualitative aspects of PT service, users’ socio-economic characteristics, and the diversity of tastes and attitudes towards PT. By analysing different groups of users who share a common characteri...
Article
Full-text available
This paper investigates the relationship between perceived service quality, customer satisfaction and behavioral intentions for the Metro of Seville (Spain), a metropolitan partially underground light rail transit (LRT). 3,211 users participated in the case study by completing a questionnaire with 4 different parts: users’ attitudes with regards to...
Article
Full-text available
The beneficial effects of Daytime Running Lamps (DRL) to avoid traffic accidents, especially those involving pedestrians and cyclists, have been known for some decades thanks to several pioneer studies analyzing the results yielded after the introduction of this function in some countries of the world. In spite of this proven efficacy, the question...
Article
Full-text available
Because most traffic accidents are caused by the human factor, intervention programs should work to prevent and reduce these fatal incidents by focusing on drivers. The human factor relates to aspects of risk that are controlled by people, for example, whether or not people follow driving rules, their attitude and behavior while driving, and so on....
Article
Full-text available
A relevant aspect of traffic accident analysis is to identify the key factors affecting road users’ driving behaviour and attitudes. Traditional considerations of traffic safety focus on physical environment, vehicle and road user. Among these, road users’ driving behaviour plays an important role. The aim of our work is to investigate the relation...
Article
Full-text available
One of the principal measures that public transport administrations are following for reaching a sustainable transportation in the cities consists on attract a higher number of citizens towards the use of public transport modes, by offering high quality services. Collecting users opinions is the best way of detecting where the service is failing an...
Article
Full-text available
The growth of literature in the field of quality of service in the public transport (PT) sector shows increasing concern for a better understanding of the factors affecting service quality (SQ) in PT organizations and companies. A large variety of approaches to SQ has been developed in recent years owing to the complexity of the concept; the broad...
Article
Full-text available
The aim of this work is to analyze the different perceptions among groups of users regarding transit service quality. We propose a methodology based on a classification and regression tree (CART) approach, allowing the characteristics that most influence overall service quality to be identified. The methodology is applied by using data regarding ra...
Article
It is essential to take into account the service quality assessment made by the passengers of a public transportation system, as well as the weight or relative importance assigned to each one of the attributes considered, in order to know its strengths and weaknesses. This paper proposes using Artificial Neural Networks (ANN) to analyze the service...
Conference Paper
Full-text available
As the world becomes more urbanised, public transport in cities must seek to provide viable alternatives to individual car transport. At an urban level, interchanges in public transport networks provide easy transfers be tween and within different transport modes and facilitate seamless travel. This study proposes a methodological framework with wh...
Article
This work concerns with the analysis of transit service quality on the basis of the perceptions directly expressed by the passengers of the services. The transit services supporting the research are offered by rail operators of the Northern Italy, and particularly by regional and suburban lines connecting different towns of the hinterland of the ci...
Article
Full-text available
Measuring and monitoring quality of supplied services is fundamental for guaranteeing to the users of the services good levels of quality and a continuous improvement of the service characteristics. Many researchers consider the customer's point of view as the most relevant for evaluating transit service quality, being the customers the real users...
Article
Full-text available
An effect on demand for passenger rail of the extension of the Spanish high-speed network is studied. Spain's HS network grew 552 km in 2005-2009, with new HS lines making direct links between Madrid and six new provincial capitals, including important cities such as Barcelona, Malaga and Valladolid. The expansion of the HS network reduced travel t...
Article
Private vehicle is still the dominant mode of transport in motorized trips carried out by citizens, in spite of being the most ineficient and pollutant of all. Improving the quality of public transport services can produce a modal shift towards this more sustainable modes of transport. In this research and using data from customer satisfaction surv...
Conference Paper
Full-text available
The analysis of service quality in public transportation has become very popular in the last few years, when transport planners and managers have begun to focus all their efforts on a continuous improvement of the service quality. Knowing the passengers’ perceptions about different characteristics describing the service allows transport managers to...
Conference Paper
Full-text available
In recent years, rail transit modes (metros, trams and light rail systems) have been greatly developed around the world. They are used as a way of promoting quality public transport, to encourage modal shift from private vehicles and to achieve sustainable mobility in cities. Algiers is the first city in the Maghreb that has implemented an undergro...
Article
Full-text available
The development of new transport systems often leads to demographic and socioeconomic changes in the implementation area. The extent and the type of such impacts vary, however, and can depend on existing settlement patterns, socioeconomic conditions, and project objectives. For a better understanding of such impacts better, this paper examines the...
Article
Full-text available
A key aspect to take into consideration when developing indices to evaluate transit service quality is to determine how much weight passengers give to each attribute when making a global assessment of service quality (SQ). The simplest method of a direct question in customer satisfaction survey (CSS) poses a number of problems, and therefore statis...
Article
Full-text available
Residential areas of detached houses were built in north and east Madrid, Spain, during the last decade of the 20th century. Because the population density in those areas is low, implementing an efficient transport system is complicated. In south Madrid in the 1960s, however, huge commuter towns developed. Some of them were linked to a suburban net...
Article
Full-text available
This article describes one experiment that studied the influence of Daytime Running Lamps (DRL) on pedestrian detection of turn indicators. An experimental device including one DRL and one turn indicator was used in order to determine Visual Reaction Times (VRT) of 148 observers in different situations involving turn indicator activation. Such situ...
Conference Paper
Full-text available
Indudablemente la ejecución de las actuaciones previstas en el Plan Estratégico de Infraestructuras y Transportes supondrá una mejora de la accesibilidad y contribuirá al crecimiento económico de todas las regiones y provincias españolas. Sin embargo, estos beneficios no se producirán de forma homogénea en todo el territorio nacional: habrá comunid...
Article
Full-text available
RESUMEN Se ha desarrollado una herramienta que permitirá a los alumnos familiarizarse con todos los ensayos típicos que se realizan en un laboratorio de materiales para carreteras. Los alumnos se enfrentarán al aprendizaje de estos contenidos mediante la navegación a través de una serie de pantallas en las que se presentan, para cada ensayo, una de...
Article
Full-text available
RESUMEN Con la introducción del Plan Bolonia surge la necesidad de realizar cambios en el actual sistema de enseñanza. El profesor debe asumir un nuevo rol en el que debe enseñar a aprender y evaluar el proceso de aprendizaje realizado por el alumno. Además el Plan Bolonia persigue una enseñanza práctica en la que parte del aprendizaje del alumno,...
Article
Full-text available
RESUMEN La declaración de Bolonia sienta las bases para un nuevo sistema universitario, cuya finalidad será construir un Espacio Europeo de Educación Superior, y lograr una enseñanza universitaria de alta calidad, centrada en el alumno. Esto conlleva una verdadera transformación de la Universidad, donde la clase se convierte en un tiempo dedicado a...

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Projects (6)
Archived project
The main objective of this research is to study whether using wider longitudinal road markings on rural highways would reduce speed in potentially dangerous sections (dangerous curves, crossings, accident concentration sections, etc.). The reduction in speed would improve road safety, reduce energy consumption and the emission of greenhouse gases into the atmosphere, and promote sustainable road transport for passengers and goods.
Project
The present research project intends to increase knowledge about some questions related with the autonomous vehicle that still present great uncertainties and that could slow down the implementation of these vehicles. On one side, this project will investigate the impact on road safety of the progressive penetration of the autonomous vehicle during the transition period, when the manual driving and different levels of autonomous driving interact. Previous research only has considered the interaction between manual driving and a complete level of autonomous driving. For that purpose, the micro-simulation of traffic and the analysis of conflicts will be used in a real section of a motorway and under different scenarios of penetration of the autonomous vehicle. On the other side, in this project it will be studied the citizens’ willingness to use and social acceptance towards the autonomous vehicle, under the technological acceptance model (not used previously in the Spanish context in relation with the autonomous vehicle), and exploring new external factors (such as Ecological values, Technophilia and Social influence) that will help to better explain this phenomenon
Archived project
We are pleased to announce the new edition of the "5th International Conference on Educational Innovation in Technical Degrees" (INDOTEC V) to be held in Granada (Spain) from October 19th to 21st. Your contributions on Educational Innovation will be welcome. You can find more information in the following link: http://www.ugr.es/~indotec/informacion_en.htm Looking forward to meeting you in Granada, Antonio Peña-García