Rocío Arteaga Sánchez

Rocío Arteaga Sánchez
University of Cordoba (Spain) | UCO

PhD Business Administration

About

11
Publications
16,548
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1,012
Citations
Additional affiliations
October 2005 - February 2015
Universidad de Huelva
Position
  • PostDoc Position

Publications

Publications (11)
Conference Paper
Full-text available
Artificial intelligence (AI) and intelligent personal assistants (IPAs) are becoming more and more important. This is no longer limited to private use but also becoming increasingly important in everyday business life. The identification of optimization potentials through the use of AI and IPAs is therefore relevant from both a theoretical and a pr...
Article
Full-text available
The sharing economy is revolutionizing the way consumers use goods and services. The aim of this study is to understand consumer motivations to be satisfied and to continue using ridesharing services. With this aim, we modify and extend the Expectation Confirmation Model by including social value as an additional factor to those previously studied...
Article
Full-text available
Social network sites in general, and Facebook in particular, allow users with common interests to meet, share ideas, and collaborate, creating new forms of informal learning. In order to understand and eventually take advantage of the many benefits that Facebook can bring to the academic world, we need to study its adoption process. The objective o...
Article
Full-text available
The aim of our study is to improve the understanding of the different behavioral intentions of referees and assistant referees in different FIFA (International Federation of Association Football) confederations towards Multimedia Teaching Materials as learning tools. To achieve this goal, we carry out a survey of 214 elite referees and assistant re...
Article
Spain's financial sector is not in a healthy state, and the problems that some financial institutions currently face perpetuate the widespread perception of risk across the entire sector. Moreover, the online social networks (OSN) that emerged a decade ago are suddenly at the very heart of digital society. In this study we develop a predictive mode...
Article
Full-text available
Online social networks have revolutionized the way we communicate, and many companies are already taking full advantage of these tools to improve productivity. The objectives of our study are to measure the presence of large Spanish companies in these online social networks and the importance companies give to the use of such systems and to determi...
Article
Full-text available
Purpose – The purpose of this paper is to investigate the factors that determine the acceptance of the WebCT learning system among students of the faculties of Business and Education Sciences at the University of Huelva, and to verify the direct and indirect effects of these factors. Design/methodology/approach – A total of 226 students at the Uni...
Article
Moodle and other virtual teaching platforms have bolstered the ability and motivation of universities to support distance learning.The aim of our study is to improve understanding of the motivational factors behind student satisfaction, or dissatisfaction, with the Web-based learning platform, Moodle.Our study extends the Technology Acceptance Mode...

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