Robin Tschötschel

Robin Tschötschel
University of Hamburg | UHH



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I am interested in broad social scientific questions with concrete relevance and applications. For instance, I wonder how our collective identities and ideas about justice and fairness are changing, and how this affects how we engage with each other politically. My current empirical focus lies on the social science side of climate change, and I am working on a range of research projects in this field.
November 2017 - October 2021
University of Amsterdam
Field of study
  • Communication Science


Publications (7)
Full-text available
How we, as societies, communicate about climate change shapes how we understand and possibly overcome this century-defining challenge — or fail to do so. In this dissertation, I argue that public discourse about climate change can face a social tipping point that is marked by a fundamental shift in public opinion, political parties’ positions, and...
Perceptions of climate politics often align with individual political leaning and associated media consumption patterns, pointing to a need for a fine-grained understanding of how the media integrate climate change with political identities. This study presents an in-depth qualitative analysis of political identity portrayals from 229 articles publ...
In an era often characterised by the notions of “post-truth” and “identity politics”, the nexus between communication, knowledge, and identity forms a crucial realm for social-scientific analysis. However, existing approaches, inspired by content, frame, and discourse analysis often rest on a limited conceptualisation of the agency exercised by tho...
How can communication contribute to reducing greenhouse gas emissions through behaviour change and policy support? The existing literature emphasises informing people about the scientific consensus on climate change, but the underlying research has been conducted mainly in the US, where prior beliefs in human-made climate change are lower than in m...
Individual action and support for policy to tackle climate change have been linked to perceptions of political and scientific controversy and consensus concerning the issue. Recent media effects research indicates that presentation of agreement or conflict between actors’ opinions influences how audiences respond to news about climate change and po...
Full-text available
Quantitative text analysis tools have become increasingly popular methods for the operationalization of various types of discourse analysis. However, their application usually remains fairly simple and superficial, and fails to exploit the resources which the digital era holds for discourse analysis to their full extent. This paper discusses the di...


Cited By


Projects (2)
Investigate how people self-identify and how different self-conceptions are linked to perceptions of and attitudes towards social justice and climate change. Identify the types of communication that can empower people to transform their identities in response to climate change. Develop practical interventions that can be picked up by media, political organisations, and activists to support them in driving a faster and more just transition away from greenhouse gas emissions.
Archived project
Overall, this project seeks to take an in-depth look at how different news media portray controversies about climate change. We place a special emphasis on discussions of policy-related topics (rather than focusing on portrayals of science alone), and the identities of the actors portrayed. Aiming to explore how contextual factors, in particular political and media systems are related to differences in portrayals, we study Germany, the US and Canada. Finally, we take a look at audience engagement and responses to messages involving identity cues.