Robin D. Pentecost

Robin D. Pentecost
Griffith University · School of Business

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31
Publications
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458
Citations

Publications

Publications (31)
Article
Purpose: Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted Theory of Planned Behaviour (TPB) based models were developed and tested to understand this consumption behaviour with the findings inconsistent and fragmented. Thus, this study aims to develop a gener...
Article
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The purpose of this research is to review the extant literature on mobile advertising systematically and to carry out a comprehensive analysis of research in this emerging field. Accordingly, this paper synthesises the literature on mobile advertising in terms of theories, contexts, characteristics, and methodology to analyse the development of mob...
Article
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Whilst the rapid advancement of technology in the 21st century has facilitated the online collection, storage, retrieval, manipulation, and transmission of individuals' personal information, it has also led to a concomitant rise in privacy concerns amongst e‐commerce users. Although privacy concerns have received considerable attention in the e‐com...
Article
Purpose Despite the importance of sustainability, some conservative religious groups do not believe and support climate change. There is a continuous debate on the role of religion on people’s attitudes toward the environment. Hence, the purpose of this paper is to (1) explore the impact of consumers’ religious orientation on motivation and commitm...
Article
Adopting a meta-analysis approach, this study synthesises the quantitative literature on mobile advertising and proposes a meta-analytic conceptual model that shows the frequently studied variables in the literature. We performed a bivariate and a multivariate meta-analysis to examine the association between the antecedents, attitude, and intention...
Article
Full-text available
Governments worldwide have launched various schemes to promote recycling by individuals, from legislation to voluntary and mandatory policies, waste charging, kerbside collection, waste separation bins, and promotional campaigns. Much remains to be done, however, in terms of understanding the psychological relationships among consumers' attitudes,...
Article
Purpose Using the millennial cohort the purpose of this paper is to assess differences in shopping mall behaviour between three intra-cohorts groups: adolescents (13–17), emerging adults (18–23) and young adults (24–30+). Design/methodology/approach Using a self-administered questionnaire, respondents were recruited through random customer interce...
Article
The purpose of this research is to extend an understanding of how Black and White South African consumers' causal attributions for major household appliance performance failures impact on their anger and subsequent complaint behaviour. A survey was administered to Black and White South African consumers who were dissatisfied with the performance of...
Article
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This research examined how familiarity with a brand influences how negative publicity related to a celebrity endorser is perceived. Specifically, the current research determined if familiarity with event and sponsor brands may temper any negative consequences of being linked with negative celebrity endorser publicity. Two studies were conducted to...
Article
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that need to be incorporated into a compelling experience. Commerc...
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Full-text available
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that need to be incorporated into a compelling experience. Commerc...
Article
This study examines the influence of demographic (e.g. gender and generational cohort) and psychographic (e.g. fashion fanship, attitudes and impulse buying) drivers on frequency and levels of expenditure on fashion purchases. Using regression analysis, the results suggest that for weekly and monthly expenditure, gender and fashion fanship were sig...
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Research suggests that people differ in terms of changing their shopping behaviour during a recession. This paper reports on a preliminary descriptive study assessing what influences those consumers who have altered their shopping behaviour during such times. Driving the alteration of shopping behaviour were both demographic (age, gender, education...
Article
This paper reports on a comparative study of students and non-students that investigates which psycho-social factors influence intended donation behaviour within a single organisation that offers multiple forms of donation activity. Additionally, the study examines which media channels are more important to encourage donation. A self-administered s...
Article
It makes logical sense that the level of passion one feels towards an event (termed fanship for this research) is likely to influence behaviour. Exploratory research, using two known affective constructs (attitudes, satisfaction), found such a dimension to mediate the attitudeintentions relationship but not the satisfaction-intentions relationship....
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Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive associations one has with the event will transfer to the sponsor’s...
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Full-text available
Purpose: This paper is a study of demographic and psychographic drivers of fashion expenditure and a comparative study of these demographics against the psychographic drivers. Methodology/approach: A sample of shoppers over 3 malls (N = 577) was surveyed using a self administered survey. Regressions, t-tests and Cross tabulations were used to deter...
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Full-text available
Purpose – This study aims to extend the knowledge and literature on which information sources influences (explicit service promises such as advertising, personal selling; implicit service promises such as tangibles and price; past experiences; word of mouth; image and reputation) Chinese students’ expectations of overseas universities’ service qual...
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An experiment was used to test memory for two forms of information-ad copy (persuasive) and consumer information (nonpersuasive) presented in print and screen media. For both forms of information, print outperforms screen on recall but not on recognition. The results suggest that print information is easier to retrieve but also that screen informat...
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Forces of globalization have brought about profound changes in the way consumers the world over view their identity. For many, consumption becomes one of the key avenues through which they can reterritorialize themselves. Consumption for the purpose of reterritorialization has interesting implications for marketers. Goods and services designed and...
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Full-text available
Over the past decade sponsorship has shown high growth as a promotional vehicle. Research has found that positive fit between the event and the sponsor assists in information transference. Using current sponsorship literature this research extends current theory by; 1) identifying three dimensions determining fit; and 2) testing for the effect of s...

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Projects (2)