
Roberto picchi juniorRennes School of Business
Roberto picchi junior
Doctor of Business Administration
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Introduction
Skills and Expertise
Publications
Publications (2)
This study verifies and validates the factors of acceptance and use of electronic technology embedded in vehicles.
To understand drivers' behaviors in the use of In-Vehicle Electronic Technology (IVET), we extended the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine the role of Habit on IVET acceptance by Brazilian car drivers. To do so, a comprehensive review of the current literature on mental load and habit has been conducted to explore...
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Projects
Project (1)
In the last decade, a number of different technologies have been embedded in vehicles by car manufacturers what makes relevant to understand the process of acceptance and use of these technologies by the drivers. This study aims to confirm the application of the theoretical model UTAUT2 and its respective constructs as a predictor of intention consumption behavior of connected-car in the Brazilian context.