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Roberta H. B. F. Pohl works with clinical Psychology . Roberta does research in Behavioural Science and Experimental Psychology. Their most recent publication is 'Consumer-based brand equity and brand performance'.
The relation between consumer-based brand equity and brand performance was investigated across 15 product categories in Brazil and the UK. Brand equity was conceptualized as related to the level of social benefit offered by each brand and was measured with a simple questionnaire that asked consumers to rate brands with respect to their familiarity...
Before purchasing a product, people usually search for better quality and price. Searching can be interpreted as a precurrent behavior which produces events that signal the probable reinforcing (informational and utilitarian) and aversive (e.g., spending money) consequences for purchase and consumption (Oliveira-Castro, 2003). Informational reinfor...
According to the Behavioral Perspective Model (Foxall, 1990; 1997; 1998), consumer behavior occurs at the intersection ofthe consumer behavior setting and the individua!'s learning history, which signals aversive and reinforcing informational (e.g., status level) and utilitarian (e.g., value in use) consequences. This model was adopted in the prese...
Tese (doutorado)—Universidade de Brasília, Instituto de Psicologia, Departamento de Processos Psicológicos Básicos, 2008. Com base no Modelo da Perspectiva Comportamental, que tem sido usado para investigar a procura do consumidor, e na Análise do Comportamento, que interpreta o comportamento de procura como precorrente, o presente trabalho estudou...