Robert Jeyakumar Nathan

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• Doctor of Philosophy
• Associate Professor at Multimedia University

Supply chain capabilities are fundamental in driving superior supply chain performance in diverse business environments. This study evaluates the impact exerted by supply chain capabilities on supply chain performance in the fast-growing apparel manufacturing sector in Bangladesh. Focusing on innovativeness, visibility, and collaboration as emergin...

Research Originality: This research paper enriches existing literature on drivers of fintech adoption, including the impact of perceived trust, individual innovativeness, savings habits, and government support on Indonesian users' post-COVID-19 pandemic fintech adoption intentions.Research Objectives: This study examines the impact of post-covid ch...

p>Small and medium enterprises small and medium enterprises (SMEs) play a crucial role in nations’ economy, through job creations, reducing unemployment rate as well as increase the overall productivity and gross domestic product (GDP) of a country. However, most SMEs are often lagging in technology adoption which could be a game changer for their...

Purpose – Malaysia is a multicultural society, comprising ethnic Malays, Chinese, Indians, and other ethnic minorities. Its culture has complex interactions among multicultural and multi-lingual people, with diverse faiths and religions. This study investigates how a multicultural and multi-religious society responds to the influx of Korean product...

The unprecedented events such as Covid-19 and war caused increased risk of various financial assets, including cryptocurrency and Fintech index, leading to uncertainty for global investors to diversify risks. In this paper, we investigate the volatility of financial and alternatives assets in times of crisis, specifically the periods prior to and d...

Based upon an extended Technology Acceptance Model (TAM), this study aims to investigate the factors influencing the behavioral intention to adopt Fintech from the perspective of Indonesian women. The research data were collected from 409 Indonesian female respondents and analyzed using the SEMinR statistical data analysis tool. Structural equation...

Access to financial services is pivotal in improving welfare, reducing poverty, and accelerating financial inclusion in the emerging nation. This study analyzes the factors that drive consumer adoption of fintech by extending the TAM model with financial literacy and government support, as well as gender as moderating variable. Data was collected f...

Abstract: Supply chain operation is more competitive in a dynamic business environment. Developing supply chain capability is, hence, important for gaining a competitive advantage and overall improved supply chain performance. The purpose of this study is to explore the potential of digital technologies to enhance supply chain performance and for f...

Purpose The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors, based on religious grounds. Design/methodology/approach Data were collected through focus group interviews with 20 Muslim respondents in Indonesia. Findings The findings specif...

Purpose: This article explores the role and impact of Czech language mastery in the integration and retention of foreign academics in HEIs in the Czech Republic (Czechia). Czech higher education institutions (HEIs) aspire to attract the best talents to the workplace. The well-being of foreign experts in local workplaces is often researched without...

This research empirically analyzes issues of the management of a highly skilled workforce-foreign scientific and academic staff in Higher Education Institutions (HEI) in the Czech Republic (CR). Based on the dimensions of Person-In-Environment theory, this study formulated a research framework to study the integration of international talents and f...

Every piece of furniture has a certain lifespan. Most furniture is eventually thrown away and ends up in landfill, thus polluting the environment. The idea of repurposability, where a product is used for another purpose at the end of its useful life, was developed to solve this problem. While there have been studies on the sustainability and innova...

The rapid evolution of technology and a large number of smartphone users are transforming the way the masses access financial services. Fintech companies consistently innovate in developing customized products and services for users and SMEs to increase financial access and inclusiveness to achieve the Indonesian national financial inclusion target...

The coronavirus (Covid-19) pandemic created a shock not only for the health-care industry but also the global economy and finances. The pandemic also caused an increase in the risk of investing in various financial assets worldwide. To investigate this phenomenon empirically, this study analyzes the behavior of financial assets through risk and ret...

Academic staffs migrate from one institution to another, some within the same country while some academics migrate to foreign institutions. Academic migration to foreign institutions entails greater challenges due to various factors including different national policies, language and cultural adaptations. Based on the theoretical concept of "person...

Vaccine hesitancy and refusal remain a major concern for healthcare professionals and policymakers. Hence, it is necessary to ascertain the underlying factors that promote or hinder the uptake of vaccines. Authorities and policy makers are experimenting with vaccine promotion messages to communities using loss and gain-framed messages. However, the...

Financial inclusion is considered one of the most effective catalysts for the economic growth of any nation. The study aims to examine the role of government policies and regulations on women's economic empowerment through financial inclusion: evidence from small and medium-sized enterprises in Ethiopia. To achieve the objective, this study used an...

BACKGROUND: The selection of students at academic institutions has been a challenging affair given multiple criteria that need to be considered by the institution. Additionally, multiple evaluators and decision makers are involved in the student selection process, rendering it inconsistent. The complexity and subjectiveness in such decisions making...

McKinsey Global Institute, a global business and research agency, forecasts that Indonesia will be the 7th largest economy in the world by 2030. Further, Indonesia's economy will rise to fourth place by 2050, surpassing advanced economies such as Japan and Germany, according to Pricewaterhouse Coopers (PwC). To turn projections into reality, we ne...

Gym-goers often socially compare themselves with their trainers as they strive to look as attractive as their fitness trainers. The aim of this study was to better understand this phenomenon in the fitness industry. Relying on social comparison theory and social identity theory, self-identification with a physically attractive fitness trainer was p...

In line with the law of attraction, physical attractiveness has been widely used in marketing as well as advertising due to its potency in persuading consumers to take action. However, would physical attractiveness of a fitness trainer influence gym goers’ intention to exercise? This question motivated this research. Based on recent literature revi...

The growing popularity of smartphones and the proliferation of technology have accelerated the development of the digital payment industry. Fintech enables customers to access financial services more efficiently and faster than traditional business, especially during the COVID-19 pandemic due to health protocols, including restrictions on physical...

COVID-19 pandemic has led to uncertainties in the financial markets around the globe. The pandemic has caused volatilities in the financial market at varying magnitudes, in the emerging versus developed economy. To examine this phenomenon, this study investigates the impact of COVID-19 pandemic on stock market returns and volatility in an emerging...

Foldable furniture is a trend of the modern furniture industry. However, apart from limitations attributed to multifunctionality and space saving characteristics, a complete design process documentation of foldable furniture is uncommon in furniture research. This study aims to develop a space-saving multipurpose table for improved ergonomic perfor...

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. T...

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. T...

This study examines the demand for life insurance in a rapidly developing economic environment in South East Asia, focusing on Malaysia. The study extends the Elaboration Likelihood Model (ELM) by introducing a mediating variable 'Persuasion' in examining the demand for life insurance among policy buyers. Fueled by the recent COVID-19 pandemic, the...

This study investigates discretionary earnings management practices, tracing the changes over the years in selected top performing and highly liquid listed Indian firms. It empirically measures the impact of corporate governance, financial legislation and global reporting standards on the firms’ earnings management practices. The study analyses a s...

Background/Purpose: The effectiveness of a Business School depends on the extra role behaviours or Organ-isational Citizenship Behaviour (OCB) of its committed academics. The social exchange theory postulates that employees tend to display OCB when they know how their organisation would treat them. As B-School academics’ inclination towards OCB is...

The integration of the financial industry and financial technology (Fintech) plays a pivotal role in increasing financial services reach and inclusion for the large unbanked population in Indo-nesia. Fintech adoption optimization expands the financial access to formal financial institutions, especially to vulnerable groups such as the unbanked popu...

Innovations in food manufacturing support the agenda for sustainable development goal 9 (SDG9) on industry, innovation and infrastructure. Pursuant to this goal, this study aims to develop an automated multi-spit lamb rotisserie machine that potentially improves the lamb-roasting productivity for small and medium enterprises (SMEs). The conceptuali...

Today we are witnessing a paradigm shift when it comes to the industry. There are chances that Industry 4.0 does not only involve major changes in production and business solutions, but also the ability of many enterprises (mainly production companies) to come closer to developed economies. This article highlights the aspect of creating new busines...

Developed financial markets act as a catalyst in promoting greater economic growth for nations. Healthy financial market growth among nations is found to improve good job creations and aid economic growth in line with Sustainable Development Goal 8. Developing economies could emulate the growth principles from developed economies on financial marke...

Women's share in the business sector in Malaysia and Indonesia lags behind their male counterpart. However, Information and Communication Technology (ICT) could serve as a game changer to empower women startup and entrepreneurs. The acceptance and usage of Mobile ICT in business operations could empower more women-led Micro, Small and Medium Enterp...

Corporate social responsibility (CSR) has become an innovative strategic management tool of socially and environmentally conscious business organizations in the 21st century. Although external CSR activities are better researched, firms’ internal CSR activities such as workplace health promotion and its impact on employee wellbeing are less underst...

In order to meet the rising global demand for food and to ensure food security in line with the United Nation's Sustainable Development Goal 2, technological advances have been introduced in the food production industry. The organic food industry has benefited from advances in food technology and innovation. However, there remains skepticism regard...

In promoting tourism, businesses in entertainment industry should provide e-commerce to their potential customers. Amongst the businesses in entertainment that are engaged in e-commerce include Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. Hence, this chapter presents an evaluation of online marketing strategies and tools us...

E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipated reactions as it could infringe users privacy and hurt fair price perceptions. To investigate the potential impact of...

Az utóbbi évtizedekben a tudás nem csupán a vállalatok életében vált stratégiai erőforrássá, hanem mára már meghatározó szerepet tölt be az élet különböző területein, legyen szó oktatásról, innovációról, különböző fejlesztési folyamatokról és ezáltal magáról a gazdasági növekedésről. Habár a téma nemzetközi szinten már régen bekerült a köztudatba,...

E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipated reactions as it could infringe user's privacy and hurt fair price perceptions. To investigate the potential impact of...

With the introduction of foreign products in Malaysia, the business and management dimensions of conventional businesses are challenged and require learning and adaptations to cater for introduction of foreign products in the local market. Malaysian culture looks simple on the outset, but woven in complex intricacies over decades of interactions be...

Many studies in the wake of the COVID 19 pandemic have shown that millennials are reluctant to wear face masks while they are out in public. This poses serious threats to the community, especially to the vulnerable population with comorbidities. Addressing this issue, this study examines the effectiveness of a self-interest statement, collective in...

The study of the relationship between the media and the audience has long become a main concern among the media industry and academics. Not only that the media content provides the individual stimuli in indulging the program served, but also acts as a trigger to an interesting discourse when associated with cultural contexts. The audiences are able...

Nowadays small and medium sized enterprises have become increasingly important in contribution to job creation and economic growth both in national and European level. Considering the rapidly and continuously changing business environment, due to the impacts of globalization and concentration, staying competitive is a great challenge for companies...

In the era of globalization, due to the prevalent cultural exchange between countries, inflows of foreign cultural products can enrich local culture by hybridizing local and global culture together. Although there have been numerous studies on cultural hybridity using qualitative interviews with recipients of foreign cultural products in single cou...

Airbnb is a home-sharing mobile platform that enables tourists and local hosts to connect. Airbnb mobile app allows hosts to list down the space available for rent and allow tourists to look for accommodations that are often more localized. Historical cities are often engaging tourists using traditional hotel reservation methods such as phone reser...

MMU Dream Team Challenge (DTC) is an initiative to break silos and converge dream teams among students from various faculties in Multimedia University, namely Faculty of Business (FOB), Faculty of Information Science and Technology (FIST), and Faculty of Engineering and Technology (FET). In conjunction with the Visit Melaka Year 2019, the theme for...

This research describes Knowledge and Innovation Management (KIM) dimensions and processes that are practiced in corporations in Malaysia. Specifically, KIM dimensions and KIM processes were measured and their relationship towards company financial and non-financial performances were determined. Data was collected from 300 large corporations operat...

Background: School counselling interventions have a substantial impact on students’ educational and personal development. Individual and small group counselling, classroom guidance and consultation activities seem to contribute directly to students’ success in the classroom and beyond. Aim: This paper attempted to study impact of counselling servic...

The rate of education loans is on the rise in both developed and developing countries, whereby an increasing number of middle and upper middle-income families are resorting to bank loans to send their children to pursue higher education. the accessibility of education is among the Sustainable Development Goals (SDG) of the United Nations, listed as...

This study investigates and determines the most crucial factors that impact electronic commerce (EC) adoption among home-based business (HBB) owners in an emerging economy i.e. Malaysia and developed economy i.e. Singapore. An empirical survey research was conducted and 150 home-based business owners participated from Malaysia and Singapore respect...

Australian Universities' Review, Vol 61, Issue 1, pg 42 to 48 This article discusses the role of university academics as researchers. In present-day society which touts instant gratification, the primary role of a university is being undermined. In Malaysia, academics no longer teach and research as they please but are ‘guided’ by government agenc...

With the rapid advancements in the Electronic Commerce sector, modern consumers are becoming increasingly aware of the prospects of the various pricing strategies, which have made their purchase decisions more sophisticated. Recent literature portrays an increased tendency among online shoppers to track product prices and wait for price markdowns p...

The purpose of this study is to investigate the phenomenon of omni-channel marketing initiatives of online marketing companies, particularly those who use ‘click and collect’ option as a product delivery and fulfilment means. Research variables including urban consumer’s online trust, perceived usefulness, product risk and financial risk towards th...

With the rapid advancements in the Electronic Commerce sector, modern consumers are becoming increasingly aware of the prospects of the various pricing strategies, which have made their purchase decisions more sophisticated. Recent literature portrays an increased tendency among online shoppers to track product prices and wait for price markdowns p...

The rapid advancements in information and communication technology during the third industrial revolution of the late 20th century has marked the beginning of a new era in the retail sector with the introduction of E-commerce. The dawn of the new century witnessed industry 4.0, revolutionizing all areas of online business by bringing in novel oppor...

In recent years, researchers and practitioners in the human-computer interaction (HCI) community have placed a lot of focus in developing methods and processes for use in the gaming field. Affective user-centered design (AUCD) plays an important role in the game industry because it promotes emotional and mental communication, hence improving the in...

This study investigates the purchase factors for a product with inelastic demand in the tobacco sector, specifically looking at cigarettes. Literatures in marketing and consumer behavior suggest that consumer’s intention of purchasing a product is significantly influenced by factors such as media advertisements, brand, perceived value, product imag...

Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing website. Collectively the factors that contribute to the success of a website are known as the usability factors of websites. This chapter discusses seven of these usability factors that affect the Overall Web Usability (OWU), mainl...

In line with Visit Malaysia 2015, there is a great potential for growth of aviation and entertainment industry in Malaysia. Economic growth which is encouraged by globalization can be facilitated through the aviation industry (Kementerian Pengangkutan Malaysia, 2013a). Aviation industry could help to link one country with other countries, encouragi...

This study investigates the purchase factors for a product with inelastic demand in the tobacco sector, specifically looking at cigarettes. Literatures in marketing and consumer behavior suggest that consumer's intention of purchasing a product is significantly influenced by factors such as media advertisements, brand, perceived value, product imag...

This is an exploratory study of the parents‟ buying decision on luxury branded children‟s clothing. Parents‟ purchasing patterns on clothing have changed over the years. They have developed a buying habit which merchandisers need to understand and could influence to maximize their business opportunities. For some parents, buying clothes has gone be...

Purpose – The purpose of this paper is to examine the changing cultural values that influence the perception of managers to leadership excellence in their organisations in Singapore. Design/methodology/approach – Summated scales for the importance of excellent leader, personal qualities, managerial behaviours, organisational demands and environmen...

Websites connect businesses with customers. They are an important medium that facilitates online transactions, a necessity for businesses. The design and usability of an Electronic Commerce (EC) website play an important role in achieving its objectives (Kumar, Smith, & Bannerjee, 2004; Marcus, 2005; Nielsen, 2003; 2005; Krug, 2006; Cappel & Huang,...

Higher education is viewed as part of the national agenda in transforming Malaysia into a high-income nation. This has resulted in a sky-rocketing number of graduates in Malaysia’s recent history. Industry relies on higher education as the source of skilled employees, and it is important for industry to attract and retain talented employees in thei...

Social networking such as Myspace, Twitter, Friendster and Facebook is gaining a lot of attention especially among university students. Statistic shows that around 38% of social networking users in Malaysia are among college or university students. Students utilize social networking for various reasons including to share their interests, engage in...

This is a conceptual study investigating the usage of electronic service recovery tools in managing customer service experience. The study focuses on hypermarkets, which is as a fast growing category of retailers. Incorporating technology in day-to-day business, hypermarkets are having web presence with corporate websites and email addresses to com...

This study examines the relationship between service quality dimensions and customer satisfaction with regard to services offered by hotels in Melaka. Service Quality dimensions were derived from the RATER model. Through a sample of 250 respondents, result shows that reliability is the most important dimension of service quality that determines cus...

Purpose - The aim of this paper is to create awareness of the social ills and threats related to online gaming which affect Malaysia and the International society such as money laundering via online gaming and evasion of tax. It also includes suggestions of countermeasures and regulations that could be implemented in Malaysia. Design/methodology/ap...

The study identifies and prioritizes the crucial Web Usability Factors (WUFs) for websites from 36 industries. 400 respondents participated in the web evaluation and more than 12,000 data points were collected and analyzed using Multiple Linear Regression. Seven WUFs were tested, i.e. Use of Color and Font, Use of Graphics and Multimedia, Clarity o...

This study analyzes the crucial factors affecting university students' participation in online communities. The study examines the effect of the desire to: (i) connect with each other, (ii) earn money, and (iii) share files, as possible leads in university student's participation in online community. Statistical analyses were carried out on respons...

This ongoing study investigates the characteristics of innovation and its influence as a success factor for female entrepreneurs in Malaysia. It starts by presenting an extensive review of literatures in the area of entrepreneurship, particularly focusing on women entrepreneurs. Purposive sampling, namely snowball sampling method is used to collect...

The aim of this study is to identify factors that influence the adoption of Islamic retail banking services among the banking consumers in Malaysia, specifically in the urban and sub urban regions of Malaysia. Islamic banking has evolved as a new reality in the international financial scene since 1970s. Since then numerous studies have been unde...

This study analysed Student Internet Users’ (SIUs’) perception of Web usability. Adopting a user testing method, seven Web Usability Factors (WUFs) were tested for their significance in affecting the ease of use of website. Several elements in websites were also tested for their significance in affecting the WUFs. Result shows the most significant...

Internet shopping, also known as online shopping is a growing retail concept. With the growing number of Internet users in Malaysia, there are large amounts of brick-and-mortar companies that are slowly adapting to online business. One attractive online buyer segment is the Student Internet Users. This study examines the factors that affect Malaysi...

This study analyzes the crucial factors affecting university students' addiction towards online communities. The study examines the effect of the desire to: (i) connect with each other, (ii) earn money, and (iii) share files, as possible leads in university student's addiction towards online community. Statistical analyses were carried out on respo...

The paper investigates online purchasing behavior among Malaysians. Internet is gaining popularity and Internet promotion is an inevitable trend. Internet promotion may influence the intention of consumers purchase online. Previous scholars found that online marketing is influential worldwide and effective in attracting consumers to purchase online...

The purpose of this study is investigating the characteristics of innovation and it influences as the success factor toward female entrepreneurs in Malaysia. Convenient sampling method was applied to collect the sample from small and medium enterprise owned by female entrepreneurs only. This study examined the association among innovation convictio...

The purpose of this study is to examine the influence of communication channels and financial institution's promotional efforts on adoption of Islamic banking services in Malaysia. Islamic banking refers to the system of banking or banking operations that is in consonance with Shari'ah law and guided by Islamic economics. Possibly the crucial facto...

Islamic Banking refers to the system of banking or banking operations that is in consonance with Shari'ah law and guided by Islamic economics. Islamic banking prohibits usury (riba), the collection and payment of interest as in conventional banking; instead it promotes profitsharing in the conduct of banking business. The main aim of this study is...

This study examines the factors that affect Electronic Commerce (EC) adoption in the Arab countries. The five countries that are represented in this study include Saudi Arabia, Qatar, Kuwait, United Arab Emirates and Yemen. The purpose of this study is analyzing the crucial factors affecting EC adoption among the Arab consumers. The study examines...

Purpose This paper aims to report on a web usability study and to identify and prioritise key web interface usability factors (WIUFs) for web sites of 36 student‐related online services categorised into three groups: personal services, purchase services and study‐related web sites. Design/methodology/approach In this study, involving 400 student i...