Robert Goedegebure

Wageningen University & Research | WUR · Urban Economics

The early stages of the COVID-19 pandemic may have led to a number of behavioral adaptations among Dutch citizens, possibly due to restrictions because of lockdowns, changed orientations toward work, and changes in consumer sentiment. These factors theoretically predict a number of changes in behavior that may have affected people in diverse circum...

Research on social influences often distinguishes between social and quality incentives to ascribe meaning to the value that popularity conveys. This study examines the neural correlates of those incentives through which popularity influences preferences. This research reports an functional magnetic resonance imaging experiment and a behavioral tas...

With the use of virtual reality, this study investigates the potential for popularity cues to stimulate consumers to choose healthier products (versus regular products) within product categories in a supermarket context. Popularity may increase perceived product quality and perceived certainty about that quality. Healthier alternatives (i.e., light...

Extrinsic product cues such as package colour may change product perception and perceived reward value during product evaluation. Healthier foods (i.e., ‘light’, sugar- or fat-reduced) often have different packages than regular products, e.g., they may be less vibrantly coloured. People vary in their degree of health-interest and selfcontrol abilit...

Consumers’ perception of, and behaviour towards, products are influenced by extrinsic cues, including packaging and social norms. However, the understanding of this process is unsatisfactorily captured by questionnaires. Autonomic Nervous System (ANS) responses can be used to measure implicit consumer responses. The aim of this work was to assess h...