Rizky Kertanegara

State Polytechnic of Creative Media · Advertising

The purpose of this study was to determine the effect of the message of gender equality on the advertising video campaign "Suami Sejati Masak (The Real Husband Cooks)" launched by ABC by generation Z in New Media. In addition, this research also implements and evaluates the AISDALSLove model as a hierarchical effect model in advertisements. The obj...

The label for “new man” that developed after the phenomenon of metrosexual in the 2000s has been obsolete todays due to the emergence of its new term “gentrosexual”. Gentrosexual derived from the word gentleman and metrosexual. Men todays believe that their self-actualization were not only seen from their appearance or treatment. Thus, the gentrose...

Currently, the rapid usage of the Internet as a tool or medium of communication and information, including media campaign to society, is popular to spread the idea(s), thought, even ideology. YouTube, as one of the popular video-sharing social media, is vivacious and potential to get the audience’s attention and responses accordingly to the design(...

At present, advertising messages conveyed through the media do not merely display features, benefits, or the image of a product or service owned by a Brand. It can also change the social construction that occurs in the community. This is the PT Heinz did through one of its product lines, namely Kecap ABC. In 2018, Kecap ABC launched a 'Real Husband...

Dilan 1990 is a teenage romantic movie that became hits in the year of 2018. The movie based on the novel of Pidi Baiq entitled Dilanku 1990. This movie achieved great success with the number of spectators reached more than 6 million. Behind all the success of this movie, the researcher interested to see the masculinity of the main character, Dilan...

The rapid flows of information in the digital age makes online site producers create news that attracted the attention of netizen not only on their main sites but also for social media platforms. The goal is to get a Key Performance Indicator (KPI) which will be useful for the purpose of advertising. The existence of this KPI can be seen from the n...

Berkembangnya teknologi informasi yang diikuti perubahan perilaku anak muda dalam mengkonsumsi media membuat pemilik produk atau jasa beralih menggunakan media online untuk beriklan. Periklanan di media online ini mengalami perkembangan dengan kemunculan native advertising. Berbeda dengan banner advertising, native ads adalah iklan digital yang men...

In this comparative-descriptive quantitative research, the author designed the print-ad of student saving, namely 'Simpanan Pelajar or SimPel' by using informative message approach. This based on the lack of promotional activities, especially print advertising, conducted by the Financial Services Authority (Otoritas Jasa Keuangan) and the banks tha...

Since the emergence of Internet technology, the information that goes into the audience through online media becomes more abundant. Therefore, news content producers, both traditional and emerging media, are turning to online media to present the news that interests the audience in order to survive in the midst of intense business competition. Key...

The rapid flows of information in the digital age makes online site producers create news that attracted the attention of netizen not only on their main sites but also for social media platforms. The goal is to get a Key Performance Indicator (KPI) which will be useful for the purpose of advertising. The existence of this KPI can be seen from the n...

The rapid flow of information in the digital age drives the producers of online news content to compete and create articles which attract the attention of netizen. Currently, they are not only published the articles on their website, but also have another version in form of social media. The goal is to get a high key performance indicator (KPI) tha...

Announcers is unquestionably the most important element in the radio program. Moreover, announcers also have another role which is to be 'spokesperson' of a product or service that is delivered through adlibs. Therefore, the announcers is considered as representative of the company of products or services advertised on the radio. As a result, resea...

This paper is a review of the literature on the development of information technology, especially the Internet, in the field of advertising. Then, researcher proposed a concept model of Audience Beliefs and Behavior toward Digital Advertising. Basically, advertising is a medium of communication based on the model of one-to-many communications model...

In the midst of the rapid development of communication technology, it would make the pattern of the clients of a product or service in the marketing communications activities shift from traditional media to new media. However, advertising through traditional media is still required and still effective in marketing their products or services. One of...

Representasi laki-laki modern dalam iklan banyak dilakukan sebagai bagian dari strategi kreatif. Strategi kreatif iklan yang biasa digunakan dalam merepresentasikan laki-laki modern ini adalah tema maskulinitasnya. Maskulinitas laki-laki modern ini direpresentasikan dengan berbagai konsep. Biasanya konsep yang dikembangkan adalah konsep yang bersif...

Saat ini, fenomena penggunaan bahasa inggris dalam bahasa periklanan banyak ditemukan di berbagai media. Penggunaan bahasa inggris ini dapat ditemui di dalam slogan (tagline), judul (headline) maupun isi (bodycopy) iklan. Dalam ranah bahasa, penggunaan dan percampuran dua bahasa ini disebut dengan alih kode (code switching) dan campur kode (code mi...

The label for "new man" that developed after the phenomenon of metrosexual in the 2000s is now obsolete due to the emergence of sounding new term "gentrosexual". Gentrosexual derived from the word gentleman and metrosexual. Men now believe that self-actualization is not only seen from the appearance or treatment alone. Thus, the genre gentrosexual...

Safety, comfort, and satisfaction, these three factors are the desire of the community for a public service. These factors must be providede by the KAI (Kereta Api Indonesia) as a public service company based on ground transportation. It is undeniable that the image of KAI is still considered unfavorable by its general users and its 'kelas bisnis'...

Safety, comfort, and satisfaction, these three factors are the desire of the community for public service. The KAI must provide these factors (Kereta Api Indonesia) as a public service company based on ground transportation. It is undeniable that the image of KAI is still considered unfavorable by its general users and its ‘kelas bisnis’ users in p...

Reception study is one of the cultural studies that evolved lately in the realm of communication science. Stuart Hall who initiated the dominant, negotiation, and opposition of audience reading code to the text of the media pioneered this qualitative study. In its development, this reception study is developed by Kim Christian Schroder and becomes...

In facing presidential election 2014, Partai Demokrat (Democrat Party) has organized a national convention to elect their president candidate. This study researches how the rhetorical style of political communication is among convention participants who come from different backgrounds (civilian and military). The object of this research is the Face...

The basis of this research is the marketing communication strategies undertaken by the Blackberry smartphone as a premium brand in the face of competition with other brands. Thus, this study aims to determine how the Blackberry brand is associated by consumers. This study is based on a constructivist paradigm using a consumer-based approach. Method...

This research tries to find out the ‘preferred reading’ of ‘matchmaking’ among adolescent girls in the reality show programme “Take Me Out” on Indosiar. Theresearch was based on qualitative methods using the Hall’s reception theory. Researchers conclude that there are many readings (dominant, negotiation, and opposition) of the informants when matc...