Rita Ngoc To

Tarleton State University | TSU · Department of Marketing

The Packaging Mockup Project directs students to 1) learn the basic tools in the Adobe Photoshop application, 2) research and create a new brand concept for different product categories, and 3) design an original packaging mockup of their own brand concept. This project is designed to allow students to apply what they learn about branding as well a...

A model’s eyes are a powerful and ubiquitous visual feature in virtually any advertisement depicting a person. But does where the ad model’s eyes look matter? Integrating insights from social psychology and performance and visual art theory, we demonstrate that when the ad model’s gaze is averted (looking away from the viewer), the viewer is more r...

This book is a fascinating blend of papers from industry practitioners and academia. Research, advertising and marketing practitioners have attempted to distil their learning over the years into succinct chapters. Eminent faculty from academia have brought together theoretical frameworks, research and case studies to show how these could inform bra...