Rita El Guermai

Cadi Ayyad University | UCAM · Business Management & Marketing

The sphere of telecommunications is going through changes on a great scale because of artificial intelligence. This article examines the main ways of using AI in telecommunication, as well as the challenges that stem from the implementation and integration of such technologies. Include the optimization of network security and customer experience at...

For several years, the field of artificial intelligence integration with chatbots has been expanding quickly, and it still does. Conversational agents, or chatbots, are technologies that assist with a variety of client demands, from answering questions to resolving problems or overcoming hurdles (Diouf & Marone, 2024). These chatbots are largely ma...

Like many others, the telecommunications are currently undergoing a major transformation due to artificial intelligence. Its integration into the sector would enhance network security and customer experience, both crucial aspects for operators' competitiveness. However, industry leaders also face challenges, including ensuring the quality and avail...

As organizаtions move towаrds Industry 4.0, аrtificiаl intelligence аnd other emerging technologies аre аlso rаpidly evolving. In the field of mаrketing, the аdoption of artificial intelligence is increаsing yeаr by yeаr аnd in vаrious contexts, from providing personаlized аssistаnce during customer interаctions to helping lаunch optimаl аdvertisin...