Riska Rosdiana

Universitas Mercu Buana | UMB · Faculty of Economics

Digital marketing is one strategy that business actors can do to promote their business. This community service activity is in the form of training on optimizing digital marketing strategies through E-commerce to increase sales of SME Batik Cikadu, Tanjung Lesung, Pandeglang. Batik Cikadu is one of the creative industries that has experienced a dec...

The purpose of this study was to determine the effect of the level of financial literacy, herding behavior, risk-averse, risk perception on investment decisions in the Z generation, and the Millennial generation. Respondents are academicians in the Faculty of Economics and Business, Mercu Buana University who already have income, which includes: Le...

This study examines the capital market reaction from the declaration of the presidential and vice presidential candidates for the 2018 presidential election, which will be marked by the presence or absence of abnormal returns. The samples used are stocks that are incorporated into the property sector. As a study of events, this research observes th...

A stock is one of the most considered instruments in investing. As with other types of investments, the return of the shares and the degree of risk incurred by the investor are noteworthy. To optimize the yield and minimize the risk, the investors might form a stock portfolio. However, there is a necessity to perform an adequate analysis to set up...

This study aims to comparative analyze for financial performance of PT HSBC Indonesia in 2017 and 2018. The method used in this study is paired sample t test. The result are not difference significant between Performance Ratio of Bank HSBC in 2018 and Performance Ratio of Bank HSBC in 2017. Ratio Performance of bank HSCB are had 9 data decreasing a...

The strategy is a plan, implementation, and control in achieving long-term goals. Strategic management is an effort to achieve certain goals through the activities of others so that coordination is needed for the activities of planning, staffing, directing, and controlling in the long run. This study aims to develop a strategy for implementing the...

Carpentry industry particularly furniture and interior production have been growing rapidly since any market demand increment is globally opened accessed either national or international. Kembangan, West Jakarta area, typically had many wood industries both furniture and interior. It prompted manpower absorbing from outside of the area to work in t...

A portfolio deals with how one allocates several shares in different types of investments to achieve an optimal profit. By diversifying, investors might reduce the risk level and optimize the expected rate of return at the same time. Based on that, this study raises a problem of how to design an optimal portfolio simulation, namely a combination of...