Rishad Habib

Ryerson University · Marketing

We review recent articles on how to change consumer behavior in ways that improve climate impacts, with a special focus on those articles using experimental interventions and measuring actual behaviors. We organize the findings using the SHIFT framework to categorize behavior change strategies based on five psychological factors: Social influence (...

The potential for deceased donor organ transplants to save lives is severely limited by the number of people registered as donors around the world. Various national and regional health organizations often emphasize low registration rates (i.e. low descriptive norms) in an effort to demonstrate need and encourage registration. However, we predict an...

Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive frame...