Rishad Habib

Rishad Habib
Ryerson University · Marketing

About

4
Publications
8,656
Reads
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552
Citations
Additional affiliations
August 2021 - present
Ryerson University
Position
  • Professor (Assistant)
Education
September 2016 - June 2021
University of British Columbia - Vancouver
Field of study
  • Marketing and Behavioural Sciences
September 2014 - May 2016
University of Guelph
Field of study
  • Marketing and Consumer Studies
January 2009 - January 2013
University of Dhaka
Field of study
  • Marketing and Finance

Publications

Publications (4)
Article
We review recent articles on how to change consumer behavior in ways that improve climate impacts, with a special focus on those articles using experimental interventions and measuring actual behaviors. We organize the findings using the SHIFT framework to categorize behavior change strategies based on five psychological factors: Social influence (...
Article
The potential for deceased donor organ transplants to save lives is severely limited by the number of people registered as donors around the world. Various national and regional health organizations often emphasize low registration rates (i.e. low descriptive norms) in an effort to demonstrate need and encourage registration. However, we predict an...
Article
Full-text available
Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that examines the most effective ways to shift consumer behaviors to be more sustainable. In the process of the review, the authors develop a comprehensive frame...

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