Ricky Telg

Ricky Telg
University of Florida | UF

About

136
Publications
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481
Citations

Publications

Publications (136)
Article
Mosquitoes are both a nuisance and public health threat. In recent decades, outbreaks of dengue, chikungunya, and Zika in Florida have raised awareness of the importance of domestic and peri-domestic container mosquitoes, Aedes aegypti and Aedes albopictus. The synanthropic nature of these species, coupled with their preference for human bloodmeals...
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The spread of accurate and inaccurate information happened quickly in the early stages of the COVID-19 pandemic and understanding how this occurred is important to prepare for communication of future disease outbreaks. The purpose of this study was to understand Americans’ information seeking and sharing behaviors during the early stages of COVID-1...
Article
This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication presents what focus groups are, the differences between in-person and online focus groups, potential platforms for hosting online focus groups, advantages and disadvantages to online focus groups, and best practices for conducting your own online focus...
Article
The UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources (PIE Center) conducted a series of national public opinion surveys to examine the perceptions of Americans related to COVID-19. The PIE Center conducted four surveys with ~1,500 Americans per survey from mid-March 2020 to January 2021. The surveys sought to understa...
Article
Whether at a farm, garden, school, Extension program, or even at home, working with plants comes with the need for safety, accessibility, and specific instruction style. This new 7-page publication of the UF/IFAS Department of Agricultural Education and Communication provides information on each of these areas as well as suggested programs and acti...
Article
This 6-page publication about video equipment and video shot composition is part of a series on developing effective video production practices. This series also covers video production, scriptwriting, and video editing. Minor revision by Ricky Telg and Peyton Beattie; published by the UF/IFAS Department of Agricultural Education and Communication.
Article
This 4-page publication of the UF/IFAS Department of Agricultural Education and Communication provides an overview of what you should consider as you create your own video program. Minor revision by Ricky Telg and Peyton Beattie.
Article
This 2-page publication about video editing is part of a series about developing effective video production practices. This series also covers video production, scriptwriting, and video equipment and video shot composition. Minor revision by Ricky Telg and Peyton Beattie; published by the UF/IFAS Department of Agricultural Education and Communicati...
Article
The information presented in this 4-page fact sheet will assist you in developing an educational video production plan. Published by the UF/IFAS Department of Agricultural Education and Communication. Minor revision by Ricky Telg and Peyton Beattie.
Article
This 2-page publication of the UF/IFAS Department of Agricultural Education and Communication is about getting started in video production as part of a series on developing effective video production practices. This series also covers scriptwriting, video equipment and shot composition, and video editing. Minor revision by Ricky Telg and Peyton Bea...
Article
This publication on interviews for news stories is the fifth of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, grammar and punctuation, and news writing for television and radio. Minor revision by Ricky Telg and Lisa Lundy and published by the UF/IFAS Department of Ag...
Article
This publication about media relations strategy development is the first of a four-part series on media relations. This series also covers working with the media, news releases and public service announcements, and media interview skills. This is a revision with Lisa Lundy of the original publication: Telg, Ricky. 2011. “Media Relations”. EDIS 2011...
Article
This publication covering an introduction to news media writing is the first of a five-part series on news media writing. This series also covers news writing for print, grammar and punctuation, news writing for television and radio, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of...
Article
This publication about news release and public service announcement writing is the third of a four-part series on media relations. This series also covers media relations strategies, working with the media, and media interview skills. This is a revision with Lisa Lundy of the following original publication: Telg, Ricky. 2011. “News Releases and Pub...
Article
This publication provides an overview of how to develop effective media relations for your county program. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricultural Education and Communication; 5 pp.
Article
This publication on news writing television and radio is the fourth of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, grammar and punctuation, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of Agricult...
Article
This publication about news writing for print is the second of a five-part series on news media writing. This series also covers an introduction to news media writing, grammar and punctuation, news writing for television and radio, and interviews for news stories. Minor revision by Ricky Telg and Lisa Lundy. Published by the UF/IFAS Department of A...
Article
This publication provides information on how to prepare for a news interview. This is a minor revision with an added author from the 2018 version.
Article
This publication on brochure and newsletter design is the fifth of a five-part series on document design. This series also covers the document design process, principles of document design, elements of document design, and graphic file formats. Updated from previous version: Telg, Ricky. 2012. “Brochures and Newsletters”. EDIS 2012 (7). https://jou...
Article
This publication on graphic file formats is the fourth of a five-part series on document design. This series also covers the document design process, principles of document design, elements of document design, and brochure and newsletter design. Previous version: Telg, Ricky. 2012. “Graphic File Formats”. EDIS 2012 (7). https://journals.flvc.org/ed...
Article
This publication on the principles of document design is the second of a five-part series on document design. This series also covers the document design process, elements of document design, graphic file formats, and brochure and newsletter design. Updates previous version: Telg, Ricky. 2012. “Principles of Document Design”. EDIS 2012 (7). https:/...
Article
This publication on the elements document design is the third of a five-part series on document design. This series also covers the document design process, principles of document design, graphic file formats, and brochure and newsletter design. Updates previous version: Telg, Ricky. 2012. “Elements of Document Design.” EDIS 2012 (7). https://journ...
Article
This 4-page publication covering proper grammar and punctuation for news media writing is the third of a five-part series on news media writing. This series also covers an introduction to news media writing, news writing for print, news writing for television and radio, and interviews for news stories. Minor revision by Ricky Telg and Ashley McLeod...
Article
This publication on the document design process is the first of a five-part series on document design. This series also covers principles of document design, elements of document design, graphic file formats, and brochure and newsletter design. Updates previous version: Telg, Ricky. 2012. “Document Design”. EDIS 2012 (7). https://journals.flvc.org/...
Article
Full-text available
The purpose of this study was to investigate the weather-related disaster preparedness and response strategies of agricultural extension professionals in Trinidad during Tropical Storm Karen (TSK). Trinidad faces perennial flooding, and Trinidad extension professionals have often been involved in the management of weather-related disasters. TSK was...
Article
Full-text available
In the southeastern United States, many agricultural, vulnerable, and rural communities (AVRCs) must cope with natural disasters regularly. These natural disasters not only harm communities, crops, and livelihoods, but also can negatively impact the mental health of affected individuals, including those living in AVRCs. The purposes of this new 3-p...
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Full-text available
Scientists often aim to inspire others who may not be as knowledgeable about specific scientific concepts to increase science interest and knowledge, mobilize communities for social and political change, and encourage the pursuit of STEM careers. Ideally, scientists would interact with public audiences face-to-face for rich dialogue and engagement...
Article
The Prevent & Protect publication series focuses on the creation of different material formats to resonate with various audiences and ways to maximize their efficacy in communicating risk to the public about mosquito control. This new 4-page publication of the UF/IFAS Department of Agricultural Education and Communication explains how to engage in...
Article
This study examined the impact of a live, interactive electronic field trip (EFT), called Scientist Online: The Science of Mosquitoes via the Streaming Science platform and Skype in the Classroom network for connecting university entomologists with middle and high school youth around the world. More than 150 students viewed the program, and 60 answ...
Article
The Prevent & Protect publication series focuses on the creation of different material formats to resonate with various audiences and ways to maximize their efficacy in communicating risk to the public about mosquito control. The overview of the Prevent & Protect project, developed by the UF/IFAS Center for Public Issues Education in Agriculture an...
Article
The Prevent & Protect publication series focuses on the creation of different material formats to resonate with various audiences and ways to maximize efficacy in communicating about mosquito-related risks and mosquito control topics to the public. This new 3-page publication of the UF/IFAS Department of Agricultural Education and Communication pro...
Article
The purpose of this study was to determine whether Cooperative Extension Service agents and United States Department of Agriculture Natural Resources Conservation Service (NRCS) personnel used a dialogic model of communication in their interactions with cattle producers in the Southwest and Mountain West regarding the topic of climate change. Findi...
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This 3-page document is one in a series on communicating with policymakers and elected officials, and discusses strategies for meeting with elected officials. Written by Ricky Telg and Shelli Rampold and published by the UF/IFAS Department of Agricultural Education and Communication, January 2019. http://edis.ifas.ufl.edu/wc318
Article
This EDIS document is part of a series on communicating with elected officials. This publication details a strategy for those who are seeking to engage and communicate with elected officials.
Article
This EDIS document is part of a series on communicating with elected officials. Elected officials at the local, state, and national levels create policies and laws that can impact the agricultural and natural resources (ANR) sector in Florida. This publication (a) discusses how county commissioners prepare to vote on ANR policies, (b) identifies fa...
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Full-text available
With the ever-increasing options of communication media channels, the question of, “Which media channel is the best for a message?” is an important question for researchers and professionals in the agricultural arena. This research sought to determine how the interaction between consumers’ perceptions of the message and past media use impacted thei...
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Full-text available
The purpose of this study was to address how being a public organization affected the public’s perceptions of the Florida Forest Service’s brand. Focus groups were conducted at different sites across the state with rural and urban residents. The major findings were that the public expected the brand of a public organization to be financially respon...
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Communication audits can enhance the communication efforts of agricultural organizations. Communication audits identify what is being done well, what is not being done well, and how communication efforts can be improved. In addition to communication audits, usability testing adds value to understanding the use of communication materials by a target...
Article
The study investigated the relative contribution of selected predictors of knowledge-sharing behaviors among local community leaders involved in natural resources management programs within the Okavango Delta, Botswana. The theory of reasoned action and the responsible environmental behavior framework guided the study. Thirteen community-based natu...
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Persuasion can be used in written essays, speeches or as part of media campaigns that attempt to influence an audience to change their thinking or behavior. This publication will familiarize you with the tools necessary to develop a persuasive essay, speech, or media campaign. This 3-page fact sheet was written by Laura Gorham, Ricky Telg, and Trac...
Article
Think about a time when you wanted your parents to do something for you, such as buy you a special birthday gift, let you stay up late, or go out with your friends. Your attempts at persuasion probably focused on communicating specific reasons why your parents should take the action you wanted. Persuasion is a communication tool that can be adjuste...
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Learning how to plan special events is an important skill that can benefit you and your organization. This publication is designed to help you understand what special events are and how to conduct them. After reading this publication, you will be able to explain how event sites are chosen, what criteria are used to plan events, and how to handle si...
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Marketing your event so that people know about it and are motivated to attend is extremely important. The five P’s of marketing – product, promotion, price, place (location), and public relations – must be taken into consideration in order to have an event that is well attended. This 2-page fact sheet was written by Reba Ellen Hicks, Ricky Telg, an...
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Specific contextual cues are added to media messages that persuade people to think one way or another about an issue and influence their actions. In this publication, you will learn the different ways that the mass media use persuasion and how persuasion encourages the audience to change their attitudes or behavior. This 3-page fact sheet was writt...
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This research examined perceptions of employees of a natural resources public organization. The employees had positive perceptions of the organization and the importance of internal communications, but evaluations were not high for morale, awareness of issues in the organization, and internal communications effectiveness and consistency. There were...
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This professional development article details lessons learned during the process of providing visual content for a new agricultural communications textbook. Textbook authors thought they had all of the visual content approved, but learned late in the textbook-writing process that many visual materials (photographs and videos) needed multiple levels...
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This study addressed the themes affecting the brand salience and brand differentiation of the Florida Forest Service (FFS). Six focus groups were conducted at different locations in Florida. FFS suffered from a lack of brand salience and differentiation. Brand salience is the extent to which a brand comes to mind for the public. Brand differentiati...
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The purposes of this study were to determine the Internet-based communication technologies and social media platforms Florida Farm Bureau Young Farmers & Ranchers use, as well as to evaluate their attitudes toward incorporating those communication methods within and from the Florida Farm Bureau Federation. Two focus groups were conducted with Flori...
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The purpose of this study was to examine the perceived source credibility, as viewed by Florida citrus growers, of state and national agricultural organizations associated with containing the plant disease called citrus greening. This study sought to determine the types of information that agricultural opinion leaders received from these agricultur...
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This 3-page fact sheet focuses on plant and livestock photography and caption writing and outlines tips for taking digital photographs on the farm using a basic digital or cell phone camera. Written by Ricky Telg, Carly Barnes, and Adrienne Boyette, and published by the UF Department of Agricultural Education and Communication, August 2011. https:/...
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Full-text available
The present study examined the relative effectiveness of 2 public instructional communication methods in improving selected predictors of knowledge-sharing behaviors among communities in the Okavango Delta, Botswana. A total of 120 subjects took part in a quasiexperimental study, with 2 experimental treatments: (a) visualized PowerPoint presentatio...
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Full-text available
An effective response to global environmental challenges requires analysis of communication patterns, processes and approaches. In addition, improving communication through emerging information and communication technologies (ICT) also must be explored. Understanding recipients’ perception of the innovations used in information diffusion is also ne...