Richard Torto

• University of Cape Coast

Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qu...

Advertisements are fashioned in diverse forms, but in most of them, language is absolutely essential. Although visual images, graphic and color designs and other techniques constitute aspects of print advertising, it is the language of the advertisement that enables consumers to identify a product and remember it. Indeed, language has a powerful in...

We investigate whether properties in mixed-use developments have overall better financial performance than single-use properties. We select four cases that represent recent mixed-use developments in the United States, and compare key financial indicators for properties within and outside a half-mile radius from the project boundaries. Using data fr...

An Analysis of Descriptive Features in the English used in an Advertising Text Richard T. Torto Abstract The goal of advertising is the persuasion of a customer of the merits of a particular product or service. Whatever the strategy advertisers employ in order to influence the consumer, language is the main carrier of the message. Among the compon...

To determine the association between Plasmodium falciparum malaria and non-typhi Salmonella in children. Cross-sectional hospital based study. Kilifi District Hospital (KDH) between January 1997 and June 2001. Children aged between three months to 123 months (mean age 28.28 months) and who had been admitted to the paediatric or High Dependency Rese...