Richa Dahiya

Purpose This review aims to synthesize the brand hate literature and suggest directions for future research on brand hate. Design/methodology/approach This study adopted an integrative literature review method to synthesize and assess the brand hate literature. Findings The synthesis showed that social identity theory, disidentification theory an...

Purpose The purpose of this paper is to measure the influence of peers, and the Government and non-governmental organization (NGO) initiatives on an individual’s attitudinal drivers such as environmental knowledge and environmental concern, which are the reasons for their green purchasing intentions. This concept was applied among the Indian young...

Academic and corporate interest in ethical leadership, corporate social responsibility (CSR) and firm performance has attracted a lot of attention in recent years. In fact, many research papers and journal special issues have been focused on these three domains. In this context, this paper conducts a systematic review on the concepts of ethical lea...

The article aims at finding whether it's green innovation or ethical consideration of the business that predominantly affects consumer's choice for green purchase intentions. Does it act as a precursor to green marketing practices, and how it can impact consumers green purchase intentions? This article contributes a conceptual model focusing on thr...

The article aims at finding whether it's green innovation or ethical consideration of the business that predominantly affects consumer's choice for green purchase intentions. Does it act as a precursor to green marketing practices, and how it can impact consumers green purchase intentions? This article contributes a conceptual model focusing on thr...

Employee innovative work behaviour (IWB), a competitive advantage to the organization is embraced by the organization? It’s unanswered. There are certain factors such as conflict with coworkers which resist the innovative behavior of employees. Besides the price for initiating an innovative behavior the individual has to pay, there is an organizati...

As world is looking at the emerging economies for investment, India has become the latest hub. International assignments as an unavoidable part of globalization brings along with them a major issue of cross cultural adjustment, although India has witnessed expatriate management under British rule but the cultural diversity has made this country sti...

‘Come, Make in India’, India’s Prime Minister has invited global firms to invest and manufacture in India and also to promote exports. As with this campaign, India has given a scope of promising growth to the companies which is also been seen to solve India’s multiple economic problems. Many countries have shown their interest to invest in India an...

Emerging markets have gathered enormous importance in today’s business setting. With the accretion in consumer’s demand and transference in power towards emerging economies have altogether raised the investor’s interest and sustained long-run growth opportunities. Frugal innovation is about making the businesses more valuable in terms of offering a...

Purpose: The purpose of this study is to show that there exists a positive correlation between Corporate Social Responsibility initiatives and adoption of sustainable business solutions. Design/Methodology/Approach: The paper surveyed top level managers and business experts of a sample of companies, representing a wide array of sectors and industri...

India's new corporate social responsibility (CSR) law requirement has made it the first country in the world to mandate at least 2% of their average net profits from the preceding 3 years in CSR. Is CSR initiative in India appropriate and revolutionary? Or this should still be considered as a corporate philanthropy? This is a hot question for discu...

Because of huge amount of spending from corporate of India it is doubtful that such amount will be properly channelized and the ultimate challenge will lie in the proper implementation and execution of this new mandatory law of company’s act of 2013. The CSR initiative in India is apt and revolutionary. If implemented well, we could direct the worl...

In today’s, tumultuous situation and dynamic world, to survive a company have to abreast itself in order to cope up with stiff competition and be an active player in adopting innovative technologies so that it can cater to the needs and requirements of consumer's taste and preferences. There have been a continuous development being taking place be...

Technological advancement has eased international business. Today virtual teams (VTs) rely heavily on technology and lacks traditional method of face to face communication, which causes challenges for the team members, inclusive of this think of culturally diverse members or members from two or more different countries in a virtual team, how challe...

This paper aims at finding why expatriates find India so challenging for cross cultural adjustment. Unstoppable economic growth of India has made it one of the preferred destinations either in terms of tourist attraction or inflow of the professionals for business purposes. More numbers of MNCs are coming to India; still they sometimes overlook the...

Today in this global world workforce is culturally diversified and to make the organization survive in the competitive world, managers need to be familiar with the culture and its challenges. This paper aims to find the cross cultural challenges which the Human Resource managers of various organizations face in managing people. The paper also aims...

Online shopping is a recent phenomenon in the field of E-business and is definitely going to be the future of shopping in India. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global market. The potential growth of online shopping has tr...