Ricardo Gouveia Rodrigues

• PhD
• Professor (Assistant) at University of Beira Interior

The purpose of this research is the adaptation of the Academic Motivation Scale (AMS) and its use on Accounting and Marketing college undergraduates. After the AMS had been adapted and changed into the Accounting and Marketing Academic Motivation Scale (AMAMS), it was validated in psychometric terms so that it could become a valid tool to be applie...

This chapter presents the implications of absorptive capacity in strategic decision-making processes. It refers to the theoretical foundation on the two concepts based on seminal text. To present a theoretical relationship about these two concepts the methodology involved a search in the Web of Science from 1990 to 2024 with “strategic decision-mak...

Although it has more than 30 years of research advances, the political marketing field is stated as underdeveloped. In democratic countries, where citizens can choose who politician or political party to vote for, political marketing plays an important role in helping citizens decide. The factors that influence voting decisions were previously poor...

Purpose The use of insects as food is a proposed solution for the increased demand for food worldwide, but it lacks acceptance because of restrictive emotional factors. This article aims to understand better customers' emotions’ role in considering and consuming insect-based food. Design/methodology/approach To assess their acceptance, an experime...

Purpose This study aims to verify the antecedents influencing mobile gamers’ intentions to purchase mobile phones. To this end, the constructs price–quality relationship, price sensitivity, perceived quality, identification with the group of gamers and referrals from other gamers were identified in the literature. Design/methodology/approach Data...

Resumo Tendo em vista o crescente volume de recursos investidos em tecnologia da informação a cada ano, as organizações do setor público devem cada vez mais ter a capacidade de reunir, integrar e implementar recursos de TI, a fim de atender às necessidades dos processos organizacionais. Além disso, as organizações públicas são cada vez mais exigida...

The growing investments in information technology (IT) each year pushes public sector organizations to develop the ability to gather, integrate, and implement these resources to improve organizational processes. Public sector organizations have to be agile and flexible to meet society’s dynamic demands. In this sense, IT management and creating an...

In a constantly changing world, the organizational IT capabilities are progressively perceived as vital enablers of superior organizational productivity. Despite the often-accentuated importance of IT human assets, their exact role and connection with IT capabilities remain somewhat nebulous. Consequently, this research explores the specificities o...

This study aims to present a literature review on the phenomenon of higher education co-creation, converging the marketing and management literature with the education literature. We used the systematic literature review (SLR) methodology, resulting in the analysis of 61 articles obtained from the Scopus and Web of Science databases. Results identi...

Entrepreneurship is a phenomenon strongly associated with economic growth, development and employability, leading countries to compete and often produce reforms to ensure good levels of entrepreneurship. In this sequence, this study aims to know which types of economies present favourable institutional environments for entrepreneurs, exploring the...

The objective of the present study is to identify the existing relationships between the information technology (IT) human capital, IT capabilities, innovativeness, and organizational performance. A literature review indicated that there is space to be filled in the meeting of IT literature, human capital, and innovativeness, insofar as the particu...

The various existing social media platforms aim at interaction and connectivity between users within online communities through the production and sharing of content. Like sports, social media allows users to obtain experiences that often stirs emotion. This empirical study combines football with social media through a multiple linear regression an...

Innovation systems can play a decisive part in the globally coordinated efforts towards creating a sustainable future. However, the research that bridges national innovation systems and sustainability is scant. This study seeks to contribute to bridging this gap by exploring the relationships between national innovation systems and environmental su...

This study explores the relationship between social media usage, the use of public libraries, and reading habits. The data were collected using a questionnaire that evaluates the profile of public library users, the use of social media platforms, and reading habits. A total of 222 valid answers were obtained. The results show that only 33.5% of the...

A população global está a aumentar e associado a esse crescimento surgem desafios de insegurança alimentar que motivam a adoção de alternativas mais sustentáveis. A prática de comer insetos (Entomofagia), é comum em inúmeros países do mundo, mas a sua adoção no mundo ocidental é definida por muitos como um desafio. A presente investigação, baseada...

Purpose Based on farm diversification's conventional and unconventional nature, the study intends to discriminate different profiles of farm diversification businesses. Furthermore, this study analyses the links between farm diversification efforts, (open) innovation networks as well as the environmental performance (EP) and financial performance (...

In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Based on the data from Scopus, Web of Science and a set of articles not indexed to these databa...

It is still unclear how the natural environment influences the firm's performance. It is needed to understand how business activities that strongly depend on natural resources, as it is agriculture, manage their scarcity and uncertainty. Based on a sample of 150 small agricultural businesses, hierarchical regression was used to analyze how entrepre...

This study investigates whether there is an influence of welfare values on the importance of Government being Strong and Ensuring Security (GSES). Based on secondary data obtained from the European Social Survey database, gathered in 2016 (N = 44.387), eighth round, to measure the 10 values from Schwartz's study in 1992, value theory, containing re...

The general objective of this article is to analyze the impacts of a gamified resource created (Accountingame) as learning tools to teach the curricular unit of Accounting. Theory of Planned Behaviour was used to investigate social factors such as Social Influence, Recognition and Reciprocal Benefits, which are predictors of Attitude to use this ki...

Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study’s general obje...

A correction to this paper has been published: https://doi.org/10.1007/s11192-021-03994-z

As new technologies pave the way to increasingly sophisticated and academically relevant experiences, gamification of the learning process, regardless of the field of expertise, becomes more and more important. This study aims to express several constructs that explain how one can apply Game-Based Learning to education while granting motivational s...

This study seeks to study the relationship between market orientation and business performance and to evaluate the mediating effect of adopting a low-price strategy in this relationship in the hotel industry. A sample from the Spanish and Portuguese hotel industry is used. Results show that the effect of market orientation on business performance i...

The literature is full of works that highlight the positive effects of the application of information technology on business processes, including gains in terms of transparency, efficiency and effectiveness. However, there is a growing number of studies showing that, in parallel with technological innovation, phenomena occur that cause distress and...

The literature on the theme of innovativeness displays a multidimensional character and interrelates with diverse approaches and research perspectives. As from the early 1990s, the scientific literature on the theme began to undergo significant growth and resulting in researchers in this field encountering rising difficulties as they attempt to rem...

Understanding (In)tolerance between hosts and refugees in Lebanon Abstract With the growth in political, ethnic, and religious conflicts across the globe, intolerance is manifested across different societies especially in the context of (forced) migration and refugees. The purpose of this study is to examine intolerance as a complex social problem....

Purpose Physical activity (PA) is considered central to hypertension prevention and management. The main purpose of this article is to compare supervised exercise (SE) patterns among hypertensive and normotensive Portuguese adults. Methods A total of 966 participants aged between 15 and 90 years old (mean 41.9; SD 19.5) were surveyed face-to-face...

This study proposes to study the nature of the relationship between competitor orientation, a strategy based on low prices and hotel business performance, and to test if a low-price strategy plays a mediating role in the relationship between competitor orientation and business performance. A structural equation modeling approach is used, and a samp...

The application of gamification to the teaching-learning process across different fields of knowledge constitutes an emerging practice applied across all levels of education, from primary school up to university. This article, in keeping with the importance of the applications of this type of tool, holds the general objective of undertaking the map...

This study applied the Academic Motivation Scale (AMS) by Vallerand et al. (1992), adapted for the Accounting and Marketing Academic Motivation Scale (AMAMS) in order to analyse who is the motivation level of Portuguese undergraduate students who were attending the Curricular Units (CUs) of Accounting and Marketing, in the beginning, and in the end...

Entrepreneurship tends to add value to products and services, enables the creation of new jobs, enhances productivity and consequently economic development. The objective of this paper is to study the phenomenon of entrepreneurship through understanding of the effect of several variables in Entrepreneurial Intensions. Based on variables extracted f...

This study aims to investigate if engaging in physical activity (PA) and gender influences people’s entrepreneurial intention (EI). A survey for measuring EI and PA was developed and administered to the general population. The data were collected with a questionnaire distributed across all continental Portuguese regions. A two-way analysis of varia...

Nowadays, something essential in Higher Education Institutions (HEI) is seeking to be entrepreneurial, with human resources with entrepreneurial characteristics. The success of higher education institutions will depend on the performance of its human resources. The main objective of this paper is to propose the concept of individual entrepreneurial...

This research studies the formation of tourist expectations around a tourist destination and the existence of a knowledge gap between this group and perceptions of tourism service providers. We propose a five-construct theoretical model: tourism expectations, destination image, social media, word-of-mouth communication and past experiences. We thus...

Physical Activity (PA) is considered a coadjutant factor in the control of hypertension, helping to control this societal burden. This study investigates the factors that may influence the adoption of PA recommendations by hypertensive individuals by comparing physical activity patterns among hypertensives and normotensives and the importance place...

This article aims to identify indicators which measure business regulation used in Doing Business Ranking are related and can be used as predictors of starting a business. This study used the Doing Business 2018 data set, clustered on the country's income group classifications. The results show significant differences in starting a business, depend...

This study seeks to study the relationship between market orientation and business performance and to evaluate the effect of adopting a price strategy based on low-price in this relationship in the hotel industry. A sample from the Spanish and Portuguese hotel industry is used. Results show that the effect of market orientation on business performa...

Background. Physical activity (PA) is a keystone of diabetes management, but although self-exercise is beneficial, supervised exercise (SE), adapted to individual characteristics, and is more effective. Objectives. The main research goal is to compare SE patterns among diabetic and non-diabetic Portuguese adults. Methods. A total of 484 participant...

Through a Systematic Literature Review, this study aims to analyse how the research in agricultural entrepreneurship is approached in the period until 2012 and compare it with the period 2013-2017, which was found by Dias, Rodrigues, & Ferreira (2019). This comparison allows identifying which research topics are underlined in each period as well as...

Flow theory is used in this article [Csikszentmihalyi, M. (1990). The domain of creativity ] to determine whether gamified resources, named Accountingame and Marketingame, possess certain characteristics which, in the form of educational games, increase the performance of Portuguese undergraduate students attending Accounting (N = 816) and Marketin...

Quality of teaching is increasingly important for the success of educational institutions. In this context, gamification is a tool often used to improve the teaching-learning process by helping both teachers and students reach their goals in the short, medium and long term. Given the importance of the topic both in academia and society, this articl...

Purpose The need for dynamic and innovative skills and the importance of resources and individuals in pursuit of new opportunities prove to be extremely vital for the higher education institutions (HEI). The purpose of this paper is to develop a taxonomy of academics from HEI, based on their individual entrepreneurial orientation (EO). Design/met...

This paper aims to analyse the changes on the profile of the European agricultural entrepreneurs after the recent financial crisis, that began in 2008, given the impact of the crisis on European economic activity and the lack of studies on agricultural entrepreneurship. Using individual-level data from the total early-stage entrepreneurial activity...

O objetivo deste estudo foi analisar a relação entre os valores pessoais e a satisfação com o trabalho. Para isso, foi feita uma regressão linear múltipla, cujas variáveis independentes foram valores pessoais e a variável dependente a satisfação com o trabalho. Os dados para este ensaio foram coletados a partir da base de dados European Social Surv...

The objective of this study is to analyze the relationship between personal values and job satisfaction. For this, a multiple linear regression was made, whose independent variables were personal values and the dependent variable, job satisfaction. The data for this test were collected from the European Social Survey database (ESS, 2012) with a val...

The premises of the resource-based theory, hypothesising that valuable and rare resources and capabilities, contribute to a firm’s competitive advantage and, consequently, superior performance, seem to be based more on intuition than empirical evidence. This study aims to empirically investigate the relationship between value, rareness, competitive...

Despite the mainstream entrepreneurship research had neglected the agricultural sector, this scenario seems to have changed in the last years with the study of new and diverse phenomena in several countries around the world. This study aims to analyse the state-of-the-art on agricultural entrepreneurship through a systematic literature review and a...

This study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated re...

Recognizing the newness of the research on topics related to the level of cash holdings held by firms in emerging economies, this study has as main aim to present an empirical evidence on the determinants/factors, which explain the cash ratio presented by Brazilian listed non-financial firms in 2016. With the support of a theoretical framework base...

The objective of this study is to show aspects related to the entrepreneurship of cultures of Portuguese speaking countries, when compared to cultures of Spanish speaking countries. We investigate the literature on national culture and entrepreneurship and survey the theoretical connections between the national culture and opportunity perception, p...

Web 2.0 technologies have progressively transformed social interactions among people. In addition, there is plenty of evidence of a positive influence of social relationships on work-related attitudes and behaviors. Within these frameworks, the purpose is to evaluate the effect of using online social networks on the workers' attitudes and behaviors...

This paper aims to analyse the changes on the profile of the European agricultural entrepreneurs after the recent financial crisis, that began in 2008, given the impact of the crisis on European economic activity and the lack of studies on agricultural entrepreneurship. Using individual-level data from the total early-stage entrepreneurial activity...

En este documento, presentamos un caso real de transmisión de información sobre cómo programar con el software z-tree para diseñar experimentos sobre la toma de decisiones económicas para los miembros de la Unidad de Investigación de NECE en Ciencias Empresariales, en Portugal. Este caso real de aprendizaje en streaming se creó para responder a la...

Compreender o que gera o envolvimento do cidadão é um desafio para as organizações sem fins lucrativos. Estas organizações, além de receberem recursos do governo, também dependem dos cidadãos, que doam o seu tempo, dinheiro e dentre outros. Desta forma, este estudo teve como objetivo realizar uma revisão sistemática sobre o envolvimento do cidadão...

Public organizations have invested heavily in information technology (IT) and have created internal specialized IT services departments which must be managed from the perspective of the provision of services. The people involved in these organizations can be grouped by demographic characteristics such as gender, age and level of formal education. T...

Purpose: This study aims to explore the nature of the relationship between market orientation and business performance in the Portuguese hotel industry and to evaluate the mediating role of service quality in this relationship. Design/methodology/approach: A literature analysis on market orientation, service quality and hotel business performance...

Considering the importance that entrepreneurship takes in the economies of most countries, the aim of this study was to compare two different geographical areas, studying the characteristics and variables of entrepreneurship that act as driving forces in the creation of new businesses. So, two locations from the Global Entrepreneurship Monitor (GEM...

Constructs, also called latent variables, are unobserved variables. For this reason, it is difficult to measure directly. So, those latent variables can be measured indirectly, and need to be estimated through other observed variables, called indicators. To obtain more information about how to measure these unobserved variables, this work becomes a...

Based on the perspective that the diversity of the workforce has implications for attitudes and behaviors at the individual and group levels, this article examines the role of individual differences related to gender, age, formal education, and length of professional experience in the levels of stress caused by the use of information technology (IT...

This study proposes a segmentation model for European consumers engaging in boycotting and examines each segment’s level of trust in public institutions. Using data from the European Social Survey (ESS), measures of generalized trust, social participation, interest in politics, human values and demographics were used as segmentation variables in a...

Focusing on the industrial sector, this research aims to identify conditions for the implementation of internal marketing concepts among employees and its impact on the organisational performance. Only one study was found simultaneously integrating the two constructs. It concerned the cork processing industry alone, yet considered expanding the eff...

The relevance of the theoretical validation process for a Structural Equation Model (SEM) analysis is related to the definition of the structural model and, consequentily, of measurement that can have constructs with formative or reflexive inidicators. Aiming to present the application of the theoretical validation for the multivariated statistic a...

Purpose This study aims to pursue better understanding and investigation of the factor that can have an impact on the level of entrepreneurial activity. To achieve this, statistical analysis was conducted. Indicators from 22 countries of the European Union were reunited to compare the differences between entrepreneurial intention and entrepreneursh...

Este estudo pretende consolidar o estado da pesquisa académica na área do Marketing Empreendedor (ME), pelo que a opção metodológica assentou na elaboração de uma análise biliométrica com recurso à técnica de co-ocorrência de termos. A análise incidiu sobre 121 artigos da base de dados da Scopus, abrangendo publicações das categorias “Business, Man...

Expectations towards fitness exercises are the major factor in customer satisfaction in the service sector in question. The purpose of this study is to present a segmentation framework for fitness customers, based on their individual expectations. The survey was designed and validated to evaluate individual expectations towards exercises. The study...

This study seeks to study the relationship between market orientation, service quality and business performance and to evaluate de mediating role of service quality on the relationship between market orientation and hotel business performance using a sample from the Spanish an Italian hotel industry. Results show that the effect of market orientati...

Given the objective of better perception of concepts, the development of the Marketing Entrepreneur field in recent decades, this study aims to contribute to the theoretical field of Entrepreneurial Marketing. Has been prepared a systematic review of the literature, particularly relevant to the development of conceptual framework, evolution models...

The significant importance of entrepreneurship for the economic development, job creation and innovation have increased the concerns of researchers and decision makers at different levels for the understanding and investigation of the factors that could have an impact on the level of entrepreneurial activity. In fact, differences in entrepreneurial...

Purpose The purpose of this paper is to study the role of entrepreneurship in economic development based on the four dimensions of the quadruple helix model (Government, University, Enterprise and Society) in relation to the three stages of economy defined by the GEM (innovation-, efficiency- and factor-driven economies). In this context, the autho...

This paper investigated the possible relationship between the access of broadband and GDP per capita in 34 OECD countries for a 5-year period between 2009 to 2014. The data was collected from OECD's website as of April 2016. The relationship between broadband access and economic outputs at the macro-economic level was studied to add more knowledge...

“Cereja da Cova da Beira” is the legal term used to denominate sweet cherries produced in the Cova da Beira region (IGP) in the central eastern interior of Portugal, since 1996. To characterize the Cova da Beira sweet cherries flows from production to consumption (supply chain) and identify new requirements of consumption and constraints to marketi...

Entrepreneurship is becoming an important source of employment for women in many countries. There are different circumstances and motives that contribute to the decision to start a business. In this study, we developed a model that can estimate the probability of individuals becoming nascent entrepreneurs by opportunity or necessity. The model cons...

This study is aimed at assessing the influence of variables that affect the entrepreneurial intention, within the countries covered by the study of the Global Entrepreneurship Monitor (GEM). To reach this goal, we opted for a quantitative approach and used secondary data obtained from GEM. With the use of the multiple linear regression model, we ca...

As Lebanon currently hosts around two million Syrian refugees, behaviours and interrelationships among citizens and refugees have drawn attention from academia and inspired this research. Through social marketing (SM) approach, this paper aims to understand how SM can contribute to tackling intolerance and its symptoms perceived to influence the be...

The growing importance of environmentalism trends have led to a significant rise in environmentally friendly consumers' attitudes and behaviours who thereby demonstrate their collective strength through both their individual buying decisions and their involvement in social movements, as is the case of the environmental activism. This activism exten...

The empiric literature regarding on technological innovation suggests that cooperation has a highly positive effect on the performance of firms’ technological innovation, however, very little is known about its impact on the organizational innovation. To fill this gap, the present study aims to analyze the impact of the external relationships with...

Very Small, Small and Medium enterprises are consensually considered as the engine for the development of a country. It is also agreed that their characteristics put them in less favoured position when compared to other enterprises. The goal of this study is to highlight the factors that contribute to the loan satisfaction level obtained by compani...

There is plenty of evidence on a positive influence of social relationships on work-related attitudes and behaviors. Besides, online social networks (OSNs), made possible by Web 2.0, have become a global phenomenon and have a considerable impact on the way people communicate and interact with each other. Our purpose is to evaluate the effect of usi...

There is plenty of evidence on a positive influence of social relationships on work-related attitudes and behaviors. Besides, online social networks (OSNs), made possible by Web 2.0, have become a global phenomenon and have a considerable impact on the way people communicate and interact with each other. Our purpose is to evaluate the effect of usi...

The creation of a brand has been identified as a differentiating factor for non-governmental organizations (NGOs) when it comes to competing for private and public funding, as well as when trying to recruit volunteers. Thus, our purpose is to check whether the brand image that individuals associate with a specific NGO influences both fund raising a...

https://www.novapublishers.com/catalog/product_info.php?products_id=54482 (Unfortunately, I am not authorized to send a copy of this chapter/book).

O conhecimento dos Professores de Educação Física (EF) sobre 1os socorros condiciona a sua atuação em situações de emergência, pelo que é importante avaliá-lo. Neste sentido, desenhou-se um questionário para avaliar (1) o conhecimento teórico sobre como atuar em situações de emergência (KT); (2) o conhecimento operacional (KO) de atuação face à eme...