Ricardo Macías- Universidad Europea
Ricardo Macías
- Universidad Europea
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15
Publications
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Introduction
Current institution
Publications
Publications (15)
The objective of this study was to identify the differences in spontaneous recall of commercial brands linked to eSports based on gender and the type of game played.
Additionally, it aimed to apply supervised machine learning techniques to correctly classify gender and type of game based on this spontaneous recall.
El control del absentismo laboral y los costes en salud por presentismo es de vital importancia para las empresas grandes (Schwatka et al., 2018). Pese a que en los últimos años ha aumentado la oferta programas de promoción de la salud basados en la actividad física en el trabajo (PSAFT), la participación de los trabajadores en dichos programas sig...
Los datos crecientes de la participación del género femenino en los
videojuegos concluyen, en su anuario de 2022 (AEVI, 2022), que el total de
jugadores de videojuegos ascendió a 18,2 millones, de los que el 47% eran
mujeres. De igual forma, según la consultora Newzoo (2022) , en España
hay 2,9 millones de entusiastas de los esports, y cuenta con u...
Segmentation has been proven to be one of the best tools to facilitate sports entities' achievement of their goals. The objective of this research was to analyze the influence on customer expenditure and satisfaction for an elite golf event based on segmentation variables such as residence (local vs visitor) and handicap level of the attendees (spe...
How satisfied are the promoters and non-promoters of sporting events? How related are their satisfaction and their likelihood of recommending the event? This work aims: a) to determine the differences in the degree of satisfaction between promoters and non-promoters of the event, and b) to establish a predictive model identifying the variables that...
The Covid-19 pandemic caused the cancellation of sports events globally. Tennis, being an individual sport, is one of the most international sports, with a high impact on the economy. In this context, the next question arises: How has the pandemic affected the attendance of international tennis events? This work aims to contrast the age, visitor’s...
Golf is among the top five sports practiced in Spain because sport tourism is one of their main lines of income. During the COVID-19 pandemic, all golf clubs had to shut down and thus enter a situation of economic uncertainty. The main objective of this study was to assess the sport management challenges that general managers of golf clubs have had...
The objectives of the present research were: i) to analyze the influence on customer expenditure and satisfaction for an elite golf event based on the place of residence (local vs visitor) and handicap level of the attendants (spectator vs spectator-player) and ii) to establish a multivariate model that allows predicting the place of residence and...
The main objective of the present study was to assess the strategies, difficulties, and management issues that general managers of golf clubs in Spain have had to face based on their self-reported experience, specifically in the decisions carried out during lockdown and the restrictions period after.
RESUMEN:
Debido a la creciente subida de ingresos en el sector del golf de los últimos tiempos, el objetivo del presente trabajo fue conocer el perfil y características de las organizaciones deportivas que están detrás del citado aumento. Para ello se analizó datos estructurales como el tamaño, antigüedad, personalidad jurídica, número de empleado...
Motivos para la práctica de actividad física durante el tiempo libre y su relación con el cumplimento de las recomendaciones Physical activity leisure time motives and their relation to meeting the recommendations Razões para a atividade física no tempo livre e sua relação o cumprimento das recomendações Resumen: Los objetivos del estudio fueron: d...
The aim of the study was to describe the motives for Leisure Time Physical Activity (LTPA) in Madrid adults; analyse their association to gender and age, and with the possibility of meeting the physical activity recommendations. A cross-sectional study from 1500 subjects living in Madrid (age: 15-74 years). LTPA was assessed using Global Physical A...
Background
Being physically inactive has been linked to a higher mortality and poorer quality of life. This cross-sectional study examines the prevalence of leisure-time sedentary behaviour in a population of Spanish adults and its correlates with several sociodemographic variables.
Methods
Data were collected from 1,330 subjects living in Madrid...
To know the adherence to physical activity recommendations of the population is of clinical and social interest. The aim of this study was to estimate the proportion of Spanish adults adhering to the physical activity recommendations, and to examine the influences of socio-demographic correlates.
In the present cross-sectional study we conducted a...
Background: To know the adherence to physical activity recommendations of the population is of clinical and social interest. The aim of this study was to estimate the proportion of Spanish adults adhering to the physical activity recommendations, and to examine the influences of socio-demographic correlates. Methods: In the present cross-sectional...
