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Introduction
Passionate about interdisciplinary research that drives meaningful insights.
Skills and Expertise
Education
August 2017 - August 2020
Norwegian University of Science and Technology
Field of study
- International Business & Marketing
February 2009 - November 2010
University of East London
Field of study
- International Business
Publications
Publication (1)
Purpose
This study investigates the impact of social media marketing activities (SMMA) on shoppers' store love and the impact of store love on store loyalty in grocery retail. Moreover, it explores the mediating and moderating role of store love and social media usage intensity (SMUI).
Design/methodology/approach
A survey was conducted among groce...
