Reza Esmaeilpour

University of Guilan · Department of Management

The main purpose of this study was to design a model of human resource sustainability for family business. The study was conducted within the framework of a qualitative approach using the six-step content analysis method of Brown and Clark (2006). The statistical population of the study included the managers and founders of family businesses dating...

This research investigated the impact of similarity of values, religious values, and empathy on shaping customers' perception of bank commitment to CSR. We also examine the impact of customers' perceptions of bank commitment to CSR on their loyalty, Positive Word-of-Mouth (PWOM), and Customer Citizenship Behavior through customers' trust and satisf...

The purpose of this study is to explain and identify the components affecting the sustainability of human resources in family businesses. The present research is mixed in terms of development-applied purpose, in terms of exploratory nature and in terms of data collection. The statistical sample of the qualitative stage includes 18 managers and foun...

In recent years, the development of a knowledge-based economy and the presence of Iranian companies in global markets has become one of the main economic priorities of the country. The purpose of this study is to develop and develop a strategic model for the transnational presence of knowledge-based companies in foreign markets in a mixed explorato...

Background & Purpose: The main purpose of this study was to investigate the effect of intra-organizational communication on employees' extra-role behaviors and engagement with the mediating role of role ambiguity and organizational commitment. Methodology: The present study is applied in terms of purpose and descriptive-correlational in terms of d...

The loyalty of tourists to tourist destinations including Masouleh can have many benefits. For example, the use of goods and services produced by residents of tourist cities, job creation in tourist services such as restaurants, transportation, hotels, etc. can be an example of these benefits. The purpose of this study was to assess the creation of...

The key to the success of the marketing strategy lies in understanding consumer behavior, and this is important by decoding their behavioral intentions. In the same way, the factors influencing purchasing decisions are knowing consumer attitudes. Nationalism is one of the factors influencing consumer attitudes. The purpose of this research is to in...

Extraversion, emphasis on knowledge-based economics, and presence in international markets have been identified as part of the Iran macroeconomic strategies to tackle issues such as unemployment, inflation and low economic growth rates. On the other hand, examination of export status of knowledge-based firms indicates that their status in internati...

محیط زیست از اهمیت به مراتب بیشتری نسبت به گذشته برخوردار است به گونه ای که الزامات تجارت جهانی ایجاب می کند تا شرکت ها در تمامی فرایندهایشان حفظ پایدار محیط زیست را بطور جدی مد نظر قرار دهند. هدف از این تحقیق بررسی تاثیر آمیخته بازاریابی سبز از طریق مسئولیت اجتماعی شرکت بر ارزش ویژه برند و قصد خرید مشتریان محصولات شرکت صنعتی بهپاک در شهرستان بهشهر...

When crisis occurs, the nature of the person is such that he wants to know what happened and what the reason is for it. Due to the different perception toward an event between company and consumer, crisis should be viewed from the consumer's perspective. Crisis conditions may lead consumers to make new decisions. For example, when a product fails,...

Evaluating the effectiveness of advertising is one of the important issues in the field of advertising. The results of these assessments help identify strengths and weakness of advertising. Time pressure of SMS is one of the influential factors on this subject. The purpose of this study was to investigate the role of time pressure of SMS in the eff...

Productivity means using the resources and possibilities of organization in order to get hold of the goal with least material expenditure. In the changeful and turbulent world of today, productivity is one of important factors which can make difference among the rival organizations. Motivating the employees to do the job with the highest quality an...

Hospital IT has a major role in individual health, public health and health care. Hospital IT has satisfied the information needs, led to hospital control in daily routine practices and further made it possible to ease and accelerate programming and managing the managerial budgeting decisions. The present study is to analyses the hospital IT accept...

The purpose of this book is to educate scientific methods of management research. The first chapter deals with the sources of knowledge, cognitive perspectives, the concept and philosophy of scientific research, the characteristics of research and scientific researcher, the epistemic domains, and the characteristics of the humanities. The second ch...

Knowledge sharing is one of the most critical steps in knowledge management activities. To achieve effective knowledge sharing, it is important to encourage workers to share their knowledge. To remain competitive in the marketplace, organizational knowledge and expertise must be shared. However, successfully exerting this encouragement is very chal...

Purpose – This paper aims to examine the effect of customer knowledge management (CKM) on continuous innovation and firm performance in 35 private banks in Guilan (Iran). CKM emerges as an important and effective system for innovation capability and firm performance. However, the role of CKM in innovation and performance is not well understood. De...

The world today is the world of information and knowledge changing therefore it is necessary that organisations gain necessary abilities for activity in this circumstances. Indeed efficient tool for gaining this ability is knowledge management. An organisation must develop human resources and increase the rate of available information and knowledge...

In general redundancy allocation problems the redundancy strategy for each subsystem is predetermined. Tavakkoli-Moghaddam presented a series-parallel redundancy allocation problem with mixing components (RAPMC) in which the redundancy strategy can be chosen for individual subsystems. In this paper, we present a bi-objective redundancy allocation w...