Reza Afhami

Reza Afhami
Tarbiat Modares University | TMU ·  Department of Art Studies

Ph.D. in Art studies, M.A. in Architecture

About

57
Publications
33,055
Reads
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140
Citations
Introduction
Reza Afhami currently works at the Department of Art Studies, Tarbiat Modares University. Reza does research in Design, Architectural Engineering and History. He works on psychology of Aesthetics.
Additional affiliations
May 2009 - present
Tarbiat Modares University
Position
  • Professor (Associate)
Education
September 2003 - March 2007
Tarbiat Modares University
Field of study
  • Art studies
September 1991 - February 2000
Yazd University
Field of study
  • Architecture

Publications

Publications (57)
Article
Full-text available
Significance Communicating in ways that motivate engagement in social distancing remains a critical global public health priority during the COVID-19 pandemic. This study tested motivational qualities of messages about social distancing (those that promoted choice and agency vs. those that were forceful and shaming) in 25,718 people in 89 countries...
Article
Full-text available
Objectives: Converging architecture with cinema and cognition has proved to be a practical approach to scrutinizing architectural elements' significant contribution to engineering science. In this research, a behavioral analysis has been conducted to examine if disruptive events in cinematic spaces can lead to an insightful perception of architectu...
Article
Full-text available
The objective of this study was to investigate the effect of tilting a frame on the perceptual organization in random dot patterns. Ten random patterns of nine dots were generated. For each pattern, a square frame was tilted at seven angles around the dots. Ten observers were asked to indicate the groups of dots in each stimulus. Each stimulus was...
Article
Full-text available
Early eleventh century A.H. / seventeenth century A.D., the Safavid period is one of the significant times in the history of Iran socially and culturally. Isfahan city and the court were the places for offering immoral behaviors without any restriction publicly, such as female sexual pleasure in the social sphere. Despite the common tradition in Pe...
Article
Full-text available
Perceptual organisation is hypothesised as a key in the perception and appreciation of abstract art. Here, we investigated how relational and compositional features affected the perception and aesthetic appreciation of Black Square and Red Square by Kazimir Malevich (1915). We studied how (i) the presence and obliquity of the red square and (ii) th...
Article
Full-text available
In everyday language, abstract concepts are described in terms of concrete physical experiences (e.g., good things are “up”; the past is “behind” us). Stimuli congruent with such conceptual metaphors are processed faster than stimuli that are not. Since ease of processing enhances aesthetic pleasure, stimuli should be perceived as more pleasing whe...
Article
Full-text available
The COVID-19 pandemic has increased negative emotions and decreased positive emotions globally. Left unchecked, these emotional changes might have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we tested the effectiveness of reappraisal, an emotion-regulation strategy that modifies how one thinks about...
Article
Full-text available
The COVID-19 pandemic has increased negative emotions and decreased positive emotions globally. Left unchecked, these emotional changes might have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we tested the effectiveness of reappraisal, an emotion-regulation strategy that modifies how one thinks about...
Article
Full-text available
The COVID-19 pandemic has increased negative emotions and decreased positive emotions globally. Left unchecked, these emotional changes might have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we tested the effectiveness of reappraisal, an emotion-regulation strategy that modifies how one thinks about...
Article
Full-text available
بیان مسئله: طراحی زیبایی‌شناسی بصری پایگاه وب به‌عنوان بخش جدایی‌ناپذیر از تجربیات انسان در تعامل فناوری، قادر به وضع پاسخ‌های عاطفی و تجربیات چندحسی است. امروزه شناسایی مؤلفه‌هایی که موجب ارتقای کیفیت تجربۀ زیبایی‌شناسی بصری کاربر شود به مسئله‌ای اساسی در طراحی صفحات وب تبدیل‌ شده است؛ ازاین‌رو، این پژوهش بر نقش طراحی بصری بر ادراک زیبایی‌شناسی صف...
Article
Full-text available
Problem statement: The visual aesthetic design of a website, as an inseparable part of human experience in interaction with technology, is capable of meeting the needs of emotional and multi-sense experiences. The identification of components that raises the quality of visual attraction for the user has become the prime concern in the design of web...
Article
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Attachment research has investigated the ways in which individual differences in attachment influence relationship outcomes. Research on individual differences in attachment and mating preferences is lacking in non-Western cultures. The current study examined the relationships between attachment dimensions and long-term mate preferences in Iran. A...
Article
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The Breast Size Satisfaction Survey (BSSS) was established to assess women’s breast size dissatisfaction and breasted experiences from a cross-national perspective. A total of 18,541 women were recruited from 61 research sites across 40 nations and completed measures of current-ideal breast size discrepancy, as well as measures of theorised anteced...
Article
This paper examines the creation of anthropomorphism through a point of view focusing on visual structure in the "Hunters and Hunted"(2009) documentary. One of the criticisms of wildlife films is the anthropomorphism of animal behavior and relationships in ecosystems in these documentaries, as it can lead to distortions of animal behavior in ecosys...
Article
Full-text available
Assessment of intrasexual competition has largely relied on Intrasexual Competition Scale (ICS; Buunk & Fisher Journal of Evolutionary Psychology, 7:37–48, 2009). Based on recent developments in mating psychology and the notion that humans use multiple tactics to compete with same-sex individuals, we propose a new theory-driven assessment strategy...
Preprint
Full-text available
Creative workforce is the key to sustainable competitive advantage as it facilitates innovation and supports the development of new avenues and better prospects for business. The proportion of ‘creative class’ in the economy has to be increased to usher the path of economic prosperity and sustainable living. the teacher’s creativity nurturing behav...
Article
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There is evidence that superstitious beliefs are different across cultures. Yet, very little attention has been allocated to psychological research on culture-specific superstitions, particularly in non-Western societies. The present study examined magical thinking and superstitious beliefs in Iran, developing a culture-specific measure named Irani...
Data
CT_PLOS_ONE_2.sav.zip. (ZIP)
Article
Full-text available
Several self-report measures of conspiracist beliefs have been developed in Western populations, but examination of their psychometric properties outside Europe and North America is limited. This study aimed to examine the psychometric properties of three widely-used measures of conspiracist beliefs in Iran. We translated the Belief in Conspiracy T...
Conference Paper
When faced with cinematic works, we come up with details that converge in comparison with the elements that make up the architecture. This convergence is effective in understanding the quality of architectural space when analyzing cinematic sequences. As an independent category, cinema is constantly influencing the representation of symbols, spaces...
Article
Art provides a useful setting for the evaluation of death-related concepts. The present study was designed to examine personality and individual difference correlates of the aesthetic preference for the death-related artworks of Damien Hirst. We examined the role of the Big Five personality dimensions, narcissism, alexithymia, religiosity, art inte...
Article
Full-text available
The current study aimed to examine the associations between the Big Five personality dimensions, aesthetic judgment styles, and art interest. Participants (N = 253) were university students in Tehran, Iran. All participants completed measures of personality, aesthetic Judgment styles, and general interest in art. Results suggested that Openness to...
Article
Scientists have shown growing interest in the psychology of aesthetic experience. Aesthetic fluency is one of the most promising variables to assess knowledge-based familiarity with a number of terms and artists in art history. However, there is little information regarding the structure of the aesthetic fluency and its personality and individual d...
Article
Full-text available
Background: Considering the significance of creativity in global development, the emphasis on its development at an early age, and the role of art in its flourishing on the one hand and the concern about “the Creativity Crisis” and lack of understanding concerning creativity in schools on the other hand, necessitate innovative and applied solutions...
Article
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کاتارسیس در اندیشه ارسطو، امری اخلاقی، در تئاتر برشت به تخلیه عاطفی-جسمی و آگاهی شناختی و در نوشتار ویگوتسکی به تضاد آگاهی‌بخش پیرامون تجربه زندگی تعبیر شده است. جان کیج، موسیقی‌دان برجسته قرن بیستم، نیز ایجاد چالش برای کُنش ادراکی مخاطب و هویّت اثر در تجارب موسیقایی و پرفورمنس‌هایش، که اساساً از ماهیّتی کاتارتیکی برخوردارند، را هسته اصلی اندیشه هن...
Conference Paper
Full-text available
علیرغم تسلط فرهنگ بصری در فرهنگ¬های غربی، امروزه تجربۀ زندگی روزمره بطور روزافزونی با اصوات متعددّ و متنوّعی متاثر شده¬است. بطوریکه در فرهنگ معاصر، بیش از هر زمان دیگری، اصوات حامل معنای فرهنگی گشته و فضاهای زیستی، علاوه بر مناظر و چشم¬اندازهای شهری به چشم¬اندازهای صوتی نیز بدل گشته¬¬اند که بطور آگاهانه و ناخودآگاهانه ایفاگر نقشی اساسی در تغییر و ه...
Conference Paper
Full-text available
با توجّه به دگرگونی رویکردهای پداگوژی سنّتی مبتنی¬بر آموزش¬گرایی و لزوم نگرشی خلاقانه و نوین به فرایند یاددهی-یادگیری ازیک¬سو، و پرداخت عمده نظریه¬های آموزش هنر به تولید هنری ازسوی¬دیگر، این پژوهش با هدف نگرشی متفاوت به تربیت هنری و آموزش هنر، درصدد تبیین ابعاد پداگوژی جان کِیج، به-عنوان آموزگار و هنرمندی نابغه، برمبنای آرای ویگوتسکی است تا از این...
Article
Ecotech architecture can be used as an effective strategy to minimize energy consumption and enhance the satisfaction of construction industry beneficiaries in the Middle East. The use of ecotech principles has been employed in different parts of the world. However, following a universal approach is not possible as local conditions are always to be...
Conference Paper
Full-text available
Over the past decades, experimental aesthetics in art have revolutionized the ideas about perception, cognition and the relation among them. Perceptual grouping based on object proximity, for instance, has been shown to depend on inter-object relations in the configurational extent, space of ratio correlation between the objects and holistic proper...
Article
Full-text available
The present research aimed to examine the psychometric properties of the Self-Rating of Religiosity (SRR) in Iran. In addition, the associations between the Persian version of this single-item measure of religiosity and the Big Five personality dimensions were investigated. Study 1 (n = 51) suggested that the Persian translation of the SRR had adeq...
Conference Paper
Full-text available
نوآوری ها و ابداعات خلاقانه بیشمار کِیج (1912-1992م.) در موسیقی، با فرا ¬بُردنِ مرزهای محدود، ساختارشکنی قواعد مرسوم موسیقی پیشین و معنابخشی جدید به فرم و ترکیب¬بندی موسیقی و همچنین نحوه نگارش آن، همراه بوده¬است. از اینرو، پژوهش حاضر به بررسی علائم جایگزین نُت¬های موسیقی در سیستم نُت¬نویسی جان کِیج به منظور راهیابی به تحولات نگارشی وی، می¬پردازد. پ...
Conference Paper
The aim of this research is study the role of intercultural education through bicultural art experience for improving intercultural competencies. For this, a phenomenological qualitative study designed aimed to introduce different aspects of Persian culture among 9 years old Brazilian children. It contained four steps: making interest (introducing...
Article
Full-text available
This research examines the development of the blending of arts and the blurring of their boundaries in Fluxus International Art Movement. Fluxus, the core of which was formed in the experimental composition classes of John Cage, included artists who employed diverse artistic media based on similarities of arts, to create various works with infinite...
Article
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The present study surveys the origins of the formation of Graphic Notation in John Cage’s works, the avant-garde composer of the twentieth century, and the reasons for the replacement of the visual and Prosy aspects instead of the traditional notation. This changes of the music notation system begin in his works from the early 1950 and his landmark...
Article
Full-text available
One of the production features in post-industrial era is diversified production capacity while maintaining the economic structure of production, which leads to variations in structure of design processes. The needs and preferences of customers shape production processes. As a result, measuring consumer behavior becomes important to design a product...
Article
Full-text available
The main purpose of this study was to assess the effects of doodling on the learning performance of high school female students in Tehran. The design of this research was a pre-test–post-test with a control group. A group of 169 junior high school 12–13 year-old students was chosen for this study. After being taught a section of the Natural Science...
Article
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8 ‫ﺷﻤﺎرة‬ ، 2 ، ‫ﺗﺎﺑﺴﺘﺎن‬ 1395 : 281 ‫ـ‬ 300 ‫ﺟﻮا‬ ‫زﻧﺎن‬ ‫درك‬ ‫و‬ ‫آﮔﺎﻫﻲ‬ ‫ﺑﺮرﺳﻲ‬ ‫ن‬ ‫ﺗﺤﺼﻴﻞ‬ ‫ﻛﺮده‬ ‫و‬ ‫ﺧﺮﻳﺪ‬ ‫ﺑﻪ‬ ‫ﭘﻮﺷﺎك‬ ‫ﭘﺎﻳﺪار‬ ‫ﻣﺼﺮف‬) ‫ﻣﻄﺎﻟﻌ‬ ‫ﺔ‬ ‫ﻣﻮردي‬ : ‫داﻧﺸﻜﺪ‬ ‫ة‬ ‫اﻟﺰﻫﺮا‬ ‫داﻧﺸﮕﺎه‬ ‫ﻫﻨﺮ‬) ‫س‬ ((* ‫داوري‬ ‫روﺷﻨﻚ‬ 1 * ، ‫ﻃﺎﻟﺐ‬ ‫ﻓﺮﻳﺪه‬ ‫ﭘﻮر‬ 2 ‫دادور‬ ‫اﺑﻮاﻟﻘﺎﺳﻢ‬ ، ‫اﻓﻬﻤﻲ‬ ‫رﺿﺎ‬ ، ‫ﭼﻜﻴﺪه‬ ‫ﺑﺎ‬ ،‫ﭘﻮﺷﺎك‬ ‫ﭘﺎﻳﺪار‬ ‫ﻣﺼﺮف‬ ‫و‬ ‫ﺧﺮﻳﺪ‬ ‫ﻓﻌـﺎ...
Article
Full-text available
p> The representation of legitimacy in Sassanian coins (Kavad I and Zamasp eras) In each era, social, cultural and political aspects, and their changes have a prominent role on the creation of the Governmental artworks that tries to act as a public media to show their power and legitimacy trends. This study wishes to survey the symbols of Sassa...
Article
Full-text available
The historical districts of cities are valuable heritage that play an important role in culture and identification of the residents over time. Therefore paying attention to the preservation and restoration should be considered. The central urban fabric of Mashhad in addition to historical values, being ancient and the series of its changes during 1...
Article
Full-text available
This paper attempts to survey the use of practical geometry in Sassanid stucco ornament in Ancient Persia to understand the construction of geometrical structures and the progressive process of practical geometry. By use of geometrical analysis, we trace changes of ornament and extract the underlying geometrical structure; we also use symmetry grou...
Conference Paper
Full-text available
Industrial Revolution brought about fundamental changes in the essence of design. These changes occurred through shaping Modern thought and were also a response to needs of modern world. Prominent Thoughts in Modern Design led the academics toward more concentration on Engineering and Industrial Production. This direction reduced the relation betwe...
Conference Paper
Full-text available
Based on changes from Modernity to Post-Modernism, design has lost its main logic of Modernity and Mass-Production and has been changed into Local and Customized production in which the local culture would generate an important part of Design Process and emerging concepts, which includes humanitarian and emotional aspects as well. Based on this, De...
Article
Full-text available
این مقاله به بررسی تناسبات انسانی در نقوش‌برجسته‌ پلکان آپادانا به عنوان یکی از مهم ترین آثار هنری دوره هخامنشی می‌پردازد. بررسی بر روی سه پیکره‌ منتخب از مجموعه نقش‌برجسته‌های موسوم به سربازان جاویدان و اشراف دارای جامه پارسی و مادی، موسوم به بزرگان ایرانشهر انجام گرفته‌‌است. فرآیند بررسی شامل استفاده از روش‌های هندسی انتقال اندازه‌ها و استفاده از...

Questions

Questions (2)
Question
I have a asked a group to sort a list of pictues in terms of their preference. The total number of items is 7 and the data is categorical(ordinal). Now, I want to transform my ranked order data to an interval one to exam its correlation with my independent variables?
Question
Eysenck's test of visual aesthetic sensitivity (also referred to as a measure of ‘good taste’) was introduced at the International Conference of Psychology and Art held in Cardiff, England in 1983. I read many article about it but I need to have it for a research project. (I find it And you can see the refined one and its relevant literature in answers)

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Projects

Projects (15)
Project
To build a data-driven model for predicting perceptual grouping in abstract paintings. The Paintings were selected from TMU-PGAP dataset.
Project
The Body Image in Nature Survey (BINS) is currently seeking international collaborators who would like to be involved in the project. For more information, please email viren.swami@aru.ac.uk. The BINS is an international, collaborative project with the primary aim of examining cross-sectional associations between nature exposure and positive body image across different world regions. By involving researchers from multiple sites across the globe, the BINS will produce one of the largest datasets examining the impact of nature exposure across countries. In so doing, the BINS will be able to help determine the extent to which nature exposure is reliably associated with more positive body image. The BINS is led by Prof Viren Swami (Anglia Ruskin University and Perdana University), Prof Stefan Stieger (Karl Landsteiner University of Health Sciences), Prof Ulrich S. Tran and Prof Martin Voracek (University of Vienna). The project commenced in late 2020, with all data collection expected to be completed by December 2021.
Archived project
Based on a theoretical framework of deep ecology, the dissertation aimed to develop a conceptual framework to examine the aesthetic effects of cinematic imagery on enhancing the audience's ecological awareness with a focus on wildlife films.