Reon Brand

Reon Brand
Philips | Philips · Philips Design

PhD

About

10
Publications
15,549
Reads
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97
Citations

Publications

Publications (10)
Method
Full-text available
Strategic Navigation Methodologic Approach for new business and market development around complex and large scale issues & needs, which require multi stakeholder collaboration and shared value creation
Article
Full-text available
The four co-emerging futures introduced in this paper maps the key streams of unfolding change that are transforming our world. With the decline of global leadership and governance, diverging worldviews are shaping narratives, investments and cooperation into distinctly different future directions. The impact of the Anthropocene and climate change...
Article
How do brands stay meaningful and relevant in the 21st century? One powerful route is to deliver high value to customers while addressing wider social and environmental issues as an integral way of doing business. But doing this requires rethinking how value is created. In this article, we explore case studies of leading companies who are putting t...
Article
Full-text available
This document sets out the key findings from a qualitative study conducted by Philips to explore the state of adolescent health and well-being in Kenya, and to identify potential solutions to the issues that were recognized. The study involved desk research as well as workshops and interviews with a broad range of stakeholders including adolescents...
Book
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This book provides an understanding of the transformation that is taking place in the office environment and the work culture in China, and it outlines how lighting can help to create offices that best enable the changing activities of the workforce. The insights used to define the emerging office transformation presented in this book come mainly f...
Book
Full-text available
This booklet shares insight from a qualitative research conducted to understand challenges and opportunities emerging from the development of the Chinese educational system. The school context in China has been studied to identify potential scalable business opportunities for the creation of a safe and healthy environment where learning and teachin...
Article
Full-text available
The paper discusses four paradigms of economic value creation that completely transform how companies create and deliver value.
Article
Full-text available
Future brands will evolve from complex interactions among consumers, culture, and technology. Marco Bevolo and Reon Brand present strategies and examples that suggest how their organization engages multidisciplinary research to uncover insights into the brand experiences that will drive future successes. They believe that brands will go beyond corp...
Article
A transformation system was developed for the commercially grown South African strawberry (Fragaria x Ananassa Duch.) cultivar Selekta using Agrobacterium mediated gene transfer. Using this system we have successfully regenerated transgenic plants harboring genes that encode -glucuronidase (GUS) or phoshinothricin acetyl transferase (PAT). Leaf pie...

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