Renata Machova

J. Selye University Faculty of Economics and Informatics

Az organikus termékekkel kapcsolatos fogyasztói szokások a dunaszerdahelyi lakosok körében Consumer habits related to organic products among the residents of Dunaszerdahely Absztrakt A kutatás célja az organikus termékekkel kapcsolatos fogyasztói szokások felmérése. Napja-inkra az egészséges életmód fogalma rendkívül fontossá vált a legtöbb ember s...

The main aim of this investigation is to assess the views of SME owners in Slovakia about ethical behaviour within enterprises. Data for this study were collected employing a qualitative mode of enquiry with structured interviews across 70 SME owners. The research results show that around 80% of SMEs do not have any formally established ethical sta...

The Coronavirus epidemic has formed the world with unprecedented social and economic challenges. Among the sectors most affected by the pandemic was positioned the tertiary sector, including tourism and the hospitality industry (restaurant and accommodation services). In order to mitigate the negative effects of the epidemic and emergency measures...

The aim of our research is to study the activities of micro-and nano-influencers in the Hungarian Instagram community and to examine the factors influencing their activities. The study defines the basic characteristics of influencers as well the methods of their categorization. Micro-and nano-influencers are essential players in the 21st century´s...

The purpose of the research is to assess the awareness of Slovak university management students, belonging to X and Y generations, regarding the planned obsolescence. Another goal was to draw consumers' attention to the phenomenon of planned obsolescence and its consequences. For the implementation of the research, we considered online questionnair...

The purpose of the research was to assess the workplace ethics of individuals working at small and medium-sized enterprises in Slovakia. To achieve this, a questionnaire was used to which 543 evaluable responses were received between April and June 2022. The snowball method was found to be the most suitable for collecting data. With the help of thi...

The aim of the research paper is to study and analyze academic patent registration in four countries of the European Union. In the research paper we identify the importance of academic patents and the action of knowledge-transfer. Moreover, we work with the phrase of academic patent registration rate. The reason of calculating with academic patent...

The main purpose of this study is to assess the opinion and attitude of Slovakian consumers about their green consumer behaviour. The theoretical part of the paper deals with environmental awareness, environmental protection, and ecological conscious customer behaviour. Primary research was done and a questionnaire survey was used to collect a tota...

The first and second waves of the COVID-19 pandemic have serious impacts on the economies, social systems and labor markets of individual European countries. Although, not all the countries were equally affected by the pandemic, the EU members applied similar economic measures to combat the effect of COVID-19. In Hungary and Slovakia, the financial...

The aim of our research is to assess the opinion of the leaders of SMEs in the Nitra Region about the concept of knowledge and the importance of its sharing. We used a structured in-depth interview to prepare the practical part of our research. We were able to conduct a total of 75 interviews using various online platforms. The results of our resea...

Consumer behavior involves the experience resulting from using the product or service, as well as show we share our experience and opinions about the product with others. The way of sharing this experience and opinion can vary significantly in terms of generations. The aim of the study is to introduce the differences in sport consumption habits in...

Research background: Due to the rapid spread of the COVID-19 virus and its pernicious effects on the economy, a great change can be observed in consumer attitudes towards shopping. Needless to say, the demand for necessities comes to the fore, and consumers need to face a lot of hindrances when it comes to the decision-making process. It should be...

In the 21st century, the rapid technological development in different innovations has not reduced the value of human capital. It is considered to be the most valuable capital of businesses and acts as a driving force of business activity. The perception of human capital should be essential since it has a real impact on the business's success. In hu...

The aim of the article is to examine the impact of green marketing on consumer behavior in the market for products containing palm oil. The first chapter addresses the theoretical approach—the impact of green marketing on consumer behavior. We considered a questionnaire survey to be the most appropriate method to conduct our research. In order to t...

The roots of the dynamically changing relationship between ethics and entrepreneurship can be found in the past. The ethics of individuals in connection to issues with economic nature had been addressed by Aristotle in ancient Greece. Activities of economic nature and getting wealthy were distinguished. He argued that money cannot serve a purpose t...

V posledných rokoch sa stáva jednou z ústredných tém politických, odborných ale aj laických diskusií otázka trvalo udržateľného rozvoja a ochrany životného prostredia. Zmena klímy a s tým súvisiaca transformácia podmienok priemyselnej a poľnohospodárskej výroby, podnecuje snahu jednotlivých krajín o racionálne využívanie zdrojov, zavádzanie inovačn...

Research background: The research examines the impact of emotional intelligence and ethics on knowledge sharing within organizations. It examines the impact of emotional intelligence (EQ) on the ethical behavior of the individual. The focus is on the individuals working in the SME sector. A questionnaire survey was considered the most appropriate t...

The research paper named: Methods of education during the pandemic in the context of demography concentrates on e-learning educational method and on its application in emergency situations, concretely during COVID-19 pandemic in 2020. Our goal in the research paper is to compare the results of a survey made by School Education Gateway in 2020 (Surv...

The aim of the article is to study and analyse the consumer behaviour in the smartphone market. First, we present the consumer behaviour, its types, and influencing factors. Then, we conducted a questionnaire survey to obtain quantitative primary data. We made two assumptions. The first assumption states that in today’s world, for most buyers, pric...

The advent of the 4. Industrial Revolution brings new opportunities, but also risks to entrepreneurs and employees as well as to education systems and the methods of teaching the present generation in education system. New job opportunities, new forms of work bring demands both from practice and from individual point of view, especially in terms of...

In the work with the title: The Bayh Dole Act, an American Patent Policy in Europe, we analyze two patent policies in the European Union, concretely the Bayh Dole Act and the Professors´ Privilege. The mentioned patent policies concentrate on the legal ownership right of the newly created academic patent. According to the American patent policy - t...

The aim of this article is to examine the consumer satisfaction and the impact of COVID-19 on the sales of Apple products. The theoretical part of the article is addressing the consumer behaviour. As a quantitative method, a questionnaire survey was used to conduct the research. A total of 440 filled in questionnaires were collected from the respon...

The purpose of the research is to explore what innovative trends have been applied in businesses according to the employees' answers as a result of the COVID-19. As the pandemic affected Hungary and Slovakia in different measures, it was set as an aim to map the difference in degrees of digitalisation in the mentioned countries. The data were colle...

Purpose: Providing high quality services is a basis for long-term competitiveness of small and medium-sized enterprises. Recognizing the success factors of transformation and strategic management is an issue that has been frequently addressed in the past two decades. The goal of this article is to evaluate the strategy of small and medium-sized ent...

The aim of the study is to present the theoretical background of trust and to review its role in marketing among the disciplines mentioned in the article. After the methodological definition, the article provides the reader with a complex overview of the concept of trust in the national and international literature. The need for trust extends to bu...

Over the last year, many things have changed in every field as a consequence of the COVID-19 pandemic. Given the rapid spread of the coronavirus, the heads of states and governments had to respond to the virus forthwith. As government restrictions have been introduced, people started to reconsider their decisions in terms of consumption and saving....

The aim of the article is to present rural resilience as a concept. Firstly, we deal with the concept itself, and then turn to the specifics, such as the relationship between ecological, economic and cultural resilience, and sections of economic, social and environmental capital. We also discuss what distinguishes the resilient region from the non-...

The introduction of the euro in Europe is subject to several criteria. In 1979, the European Community created the European Exchange Rate Mechanism (ERM). On 16 April, 2003, Slovakia, together with nine other countries, signed the EU Accession Treaty in Athens. These countries promised to adopt the single currency (the euro). It has been 10 years s...

The aim of the article is to compare the municipal development plans of different cities. The research covered cities in the Czech Republic with more than 100,000 inhabitants – excluding the capital, Prague. Five cities met the set criteria: Liberec, Olomouc, Pilsen, Ostrava and Brno. A brief outline of these cities is followed by the presentation...

The research, related to innovation has been in a focus of academics for a long time. In the current study, the authors present the positive benefits of applying an innovative teaching method, based on primary research, applying a questionnaire-based survey. They targeted to examine how a business simulation software modifies the labour market effi...

The socio-economic importance of entrepreneurship in the 21st century in relation to economic growth has become undisputable on local and global level both in terms of macroeconomic indicators, as well as the micro environment. Despite the above, this field still offers questions to be addressed, and these are related to the entrepreneurs themselve...

In recent decades, the role of consumers in the marketing process has become more valuable to marketers. The previous theory – which focused only on the product itself and the services – has now become completely obsolete. This approach is called GDL, which is an acronym that stands for “Goods-dominant logic”. The need for a paradigm shift has also...

Research background: The coronavirus has impacted the global economy as many businesses had to close due to the restrictions, and people’s spending and saving behaviour have changed. According to the negative consequences of the COVID-19, people reconsider their expenditures and rearrange their savings. To avoid the spread of infection, several emp...

Small and medium-sized enterprises play a key role in improving employment data in Central European countries, at the same time, their economic role, productivity and market competitiveness are much worse than those of Western European SMEs. Their lag is due to many factors, e.g. due to the low level of innovation activity, the lack of automation,...

The aim of the paper is to present the situation of knowledge management in the enterprises of two V4 countries – Czech Republic and Hungary. The first part contains the introduction. This is followed by a presentation of the theoretical background, in which we briefly explore the topics of knowledge and knowledge management. In this section, we dr...

The aim of our research is to explore the motivating factors that influence university students in their studies. Based on their answers they contribute to the development of teaching methods and the competitiveness of higher education institutions. In the new millennium, the dynamics of civilization processes in the economic, technological and soc...

Unemployment is often used to measure the health of the economy. Every single country has to struggle with the problem of unemployment, so various measures are being taken to minimize the unemployment rate. Unemployment affects not only the economy of the country, but also the social and physical well-being of the individual. We chose to discuss th...

One of Slovakia’s globalization tendencies is the successful introduction of the Eurocurrency. It has been 10 years since the introduction of the euro in Slovakia. It is a sufficient time for us to continuously assess the real situation and attitudes of the citizens in this area. There are several publicly available studies, research findings condu...

Emotional intelligence is at the heart of our research. Our aim was to examine the differences that exist between generations, based on the views of their representatives. In the theoretical portion we dealt with defining emotional intelligence and presenting it from the leaders’ aspect. Finally, each generation is introduced. In our paper we set u...

The basis of modern company management is the marketing concept, the customer-oriented management and strategic planning, the managerial decisions matching the market opportunities, challenges, and the company objectives and opportunities. Marketing research is the input for corporate strategy, while on the other hand elaboration of the marketing s...

The aim of the study is to present the situation of knowledge management at Polish and Slovak companies. The first part contains the introduction. We describe the importance of human knowledge which is one of the main resources in companies’ life. In the theoretical part define the meaning of the knowledge and describe knowledge management. In the...

Approaching management sciences is based on empirical analysis of the facts and phenomena. In the research field of Human Resource Management (HRM) there has always been a need to explore and explain the similarities and differences in HRM practice of diverse countries. To do so, various national cultural and institutional characteristics used to b...

The basic goal of the research is to map the financial literacy of generation X and Y in the context of the euro introduction in Slovakia 10 years following the introduction of the single currency. In order to achieve the research objectives we applied primary data collection to obtain information about the researched issue. An anonymous questionna...

A tanulmányban bemutatott kutatás a jó vezetői tulajdonságokat keresi, összefüggésbe hozva a leaderrel szembeni elvárásokkal és az etikus vezetői viselkedéssel. A kvantitatív és kvalitatív elemeket is tartalmazó kutatás 3 nemzet vizsgálatát célozta (Magyarország, Csehország, Szlovákia). A tanulmányban bemutatott kérdőíves kutatás kérdései között a...

Knowledge transfer is strategically important for general sustainability of business, and this contribution aims to provide some insights into one specific area – the complexity of human resource management in foreign-owned subsidiaries – especially in the light of longitudinal empirical research undertaken in 2011-2013 and 2015-2016. Knowledge man...

The main objective of this study is to survey the consumer habits mobile app users among the participants of Generation X (born between 1965 and 1980) and Generation Y (born between 1981 and 1995). This paper contains 3 figures and 2 tables. We formulated 3 hypotheses. The first part includes the introduction. The first chapter focuses on the theor...

The corporate significance of knowledge has already been proven on the basis of several research findings. Manufacturing companies play an important role in development of knowledge-based society. The added value provided by service companies is essential in knowledge creation. The success of knowledge sharing is influenced by many internal and ext...

The research presented in this study is focusing on upright managerial skills, considering the expectations towards the manager and ethical leadership behavior. The research, including quantitative and qualitative elements have addressed 3 countries (Hungary, Slovakia, Czech Republic). The questions of the survey focused on differences between upri...

A survey was conducted to gain information about typical and atypical patterns of employment among unemployed, students of higher education and companies. The research was geographically restricted to the Slovak-Hungarian border region, to Komárom-Esztergom (Hungary), and Révkomárom (Komarno)-Párkány (Šturovo) (Slovakia) areas. A questionnaire surv...

Csaba LENTNER – Krisztina SZEGEDI – Tibor TATAY – Renáta MACHOVÁ Úvod Významným míľnikom vo vývoji moderných finančných systémov bol vznik centrálnych bánk jednotlivých krajín. Aj keď v procese zakladania centrálnych bánk jednotlivých štátov boli rozdiely aj niekoľko storočí, väčšina z nich mala podobnú funkciu. Cieľom bola predovšetkým stabilizáci...

The subject of the paper is the analysis of the current situation of entrepreneur’s network and smaller foreign company’s developmental opportunities in terms of innovations. Entrepreneurial networks can help entrepreneurs to achieve their goals and may provide special assistance to entrepreneurs in small and medium-sized enterprises (SMEs) in part...

The main goal of the article is to present some selected research findings on HRM business practices in local subsidiaries of multinational corporations in Central Europe in the after-recovery time from the worldwide economic crisis. The main subjects of interest are these kinds of behaviors, activities and opinions which are exhibited by these org...

Increasing market competition encourages companies attract and retain customers. To achieve the mentioned objectives company managers have the following tools: marketing and innovation activity of the company. We find it important to explore the innovation activity of SMEs. Determined by their size, creativity and innovation can be the key factors...

To operate knowledge management system has become an accepted method and a part of everyday life in the biggest companies. The full circle exploitation of advantages and possibilities of this system does not show a hopeful picture. It is especially true when we examine relationships and constructions with other key processes in the operation of a c...

The study deals with motivation which has been there for thousands of years and has been researched for long. Yet, uniformly reassuring answers to the questions arising from its research still have not been found. There are even fewer cases where research findings have been successfully incorporated into everyday corporate practices. This study dea...

Shockvertising is an innovative advertising technique that purposely attempts to gain and keep attention with horror and disgust. What makes fantastic marketing? The greatest marketing campaigns are those that are memorable. They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and th...

Knowledge management has been becoming increasingly popular, as a field of research and that not only on a theoretical level but also as a subject of empirical research. In spite of the fact that new research findings are published in the field every day, it often happens that the readers of these research studies still have a feeling that somethin...

Shockvertising is an innovative advertising technique that purposely attempts to gain and keep attention with horror and disgust. This type of advertisement, in which blood, internal organs, racism and sexuality play a central role, can be found in our country, Slovakia as well. In order to obtain accurate and relevant information, current science...

Fluctuation in the labor force has been the subject of numerous recently published studies and literature. This study presents the characteristics of the theoretical and practical problems of fluctuation. Our goal is to present the characteristics of labor fluctuation in a selected region via an empirical research conducted among companies. The aut...

The main aim of this paper is to present social capital that encourages wine-makers participate in a network and to measure how soft factors such as trust, confidence and regional identity influence network formation. To achieve these goals 8 different wine regions in Hungary are examined. The analysis conducted allows concluding that there is a po...

Hungarian organizations have to solve a lot of problems when their female employees take maternity leave and mothers may stay at home, with their child, for up to three years. During this long period of time, organizations have to organize her substitute, and, more importantly, they also have to insure that her knowledge stays relevant to the organ...