Reihane Boghrati

• Professor (Assistant) at Arizona State University

Conceptual research is fundamental to advancing theory and, thus, science. Conceptual articles launch new research streams, resolve conflicting findings, explain new phenomena, and integrate divergent research areas. Yet, compared with other disciplines, marketing publishes little conceptual research. This paper provides a multidisciplinary perspec...

Cultural items (e.g., songs, books, and movies) have an important impact in creating and reinforcing stereotypes. But the actual nature of such items is often less transparent. Take songs, for example. Are lyrics biased against women, and how have any such biases changed over time? Natural language processing of a quarter of a million songs quantif...

From marketers and consumers to leaders and health officials, everyone wants to increase their communications’ impact. But why are some communications more impactful? While some argue that content drives success, we suggest that style, or the way ideas are presented, plays an important role. To test style's importance, we examine it in a context wh...

When sharing information and opinions about products, services, and experiences, communicators often use either past or present tense (e.g., “That restaurant was great” or “That restaurant is great”). Might such differences in verb tense shape communication’s impact, and if so, how? A multimethod investigation, including eight studies conducted in...

Leaders' perceived authenticity-the sense that leaders are acting in accordance with their "true self"-is associated with positive outcomes for both employees and organizations alike. How might leaders foster this impression? We show that sensitive self-disclosure, in the form of revealing weaknesses, makes leaders come across as authentic (Studies...

Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. But while it is clear that language is both frequent and important, how can we extract insight from this new form of data? This paper provides an intro...

Cultural items like songs have an important impact in creating and reinforcing stereotypes, biases, and discrimination. But the actual nature of such items is often less transparent. Take songs, for example. Are lyrics biased against women? And how have any such biases changed over time? Natural language processing of a quarter of a million songs o...

Why do some things succeed in the marketplace of ideas? While some argue that content drives success, others suggest that style, or the way ideas are presented, also plays an important role. To provide a stringent test of style's importance, we examine it in a context where content should be paramount: academic research. While scientists often see...

ion in language has critical implications for memory, judgment, and learning and can provide an important window into a person’s cognitive abstraction level. The linguistic category model (LCM) provides one well-validated, human-coded approach to quantifying linguistic abstraction. In this article, we leverage the LCM to construct the Syntax-LCM, a...

Environmental issues are often discussed in purity-related terms. For instance, pollution, contamination, toxicity, and degradation are all concepts that can evoke notions of (im)purity in an environmental context. In this paper, we assess the efficacy of purity-based norms as drivers of environmentally sustainable behavior. First, using a social m...

Environmental issues are often discussed in purity-related terms. For instance, pollution, contamination, toxicity, and degradation are all concepts that can evoke notions of (im)purity in an environmental context. In this paper, we assess the efficacy of purity-based norms as drivers of environmental behavior. First, using a social media-based env...

Do appeals to moral values promote charitable donation during natural disasters? Using Distributed Dictionary Representation, we analyze tweets posted during Hurricane Sandy to explore associations between moral values and charitable donation sentiment. We then derive hypotheses from the observed associations and test these hypotheses across a seri...

Do appeals to moral values promote charitable donation during natural disasters? Using Distributed Dictionary Representation, we analyze tweets posted during Hurricane Sandy to explore associations between moral values and charitable donation sentiment. We then derive hypotheses from the observed associations and test these hypotheses across a seri...

Drawing from a common lexicon of semantic units, humans fashion narratives whose meaning transcends that of their individual utterances. However, while brain regions that represent lower-level semantic units, such as words and sentences, have been identified, questions remain about the neural representation of narrative comprehension, which involve...

The syntax and semantics of human language can illuminate many individual psychological differences and important dimensions of social interaction. Accordingly, psychological and psycholinguistic research has begun incorporating sophisticated representations of semantic content to better understand the connection between word choice and psychologic...

Theory-driven text analysis has made extensive use of psychological concept dictionaries, leading to a wide range of important results. These dictionaries have generally been applied through word count methods which have proven to be both simple and effective. In this paper, we introduce Distributed Dictionary Representations (DDR), a method that a...

Drawing from a common lexicon of semantic units, humans fashion narratives whose meaning transcends that of their individual utterances. However, while brain regions that represent lower-level semantic units, such as words and sentences, have been identified, questions remain about the neural representation of narrative comprehension, which involve...

As human activity and interaction increasingly take place online, the digital residues of these activities provide a valuable window into a range of psychological and social processes. A great deal of progress has been made toward utilizing these opportunities; however, the complexity of managing and analyzing the quantities of data currently avail...

It has been shown that prior knowledge and information are organized according to categories, and that also background knowledge plays an important role in classification. The purpose of this study is first, to investigate the relationship between background knowledge and text classification, and second , to incorporate this relationship in a compu...

This study quantifies the tradeoff associated with alternative physical representations of a social graph for processing interactive social networking actions. We conduct this evaluation using a graph data store named Neo4j deployed in a client-server (REST) architecture using the BG benchmark. In addition to the average response time of a design,...

It is now a common approach pursued by programmers to develop new software systems using Object-Oriented Application Frameworks such as Spring, Struts and, Eclipse. This improves the quality and the maintainability of the code. Furthermore, it reduces development cost and time. However, the main problem is that these frameworks usually have a compl...

Coronary artery disease (CAD) is the result of the accumulation of athermanous plaques within the walls of coronary arteries, which supply the myocardium with oxygen and nutrients. CAD leads to heart attacks or strokes and is, thus, one of the most important causes of death worldwide. Angiography, an imaging modality for blood vessels, is currently...

One of the main causes of death the world over are cardiovascular diseases, of which coronary artery disease (CAD) is a major type. This disease occurs when the diameter narrowing of one of the left anterior descending, left circumflex, or right coronary arteries is equal to or greater than 50 percent. Angiography is the principal diagnostic modali...

Cardiovascular diseases are one of the most common diseases that cause a large number of deaths each year. Coronary Artery Disease (CAD) is the most common type of these diseases worldwide and is the main reason of heart attacks. Thus early diagnosis of CAD is very essential and is an important field of medical studies. Many methods are used to dia...

The most common heart disease is Coronary artery disease (CAD). CAD is one of the main causes of heart attacks and deaths across the globe. Early diagnosis of this disease is therefore, of great importance. A large number of methods have thus far been devised for diagnosing CAD. Most of these techniques have been conducted on the basis of the Irvin...

One of the main causes of death the world over is the family of cardiovascular diseases, of which coronary artery disease CAD is a major type. Angiography is the principal diagnostic modality for the stenosis of heart arteries; however, it leads to high complications and costs. The present study conducted data-mining algorithms on the Z-Alizadeh Sa...