Regiane Relva Romano

Regiane Relva Romano
  • Centro Universitário FIEO

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3
Publications
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Publications

Publications (3)
Article
Full-text available
This article aims to evaluate the application of RFID in retail apparel stock. The use of RFID in Brazil has been limited to large enterprises and supply operations, not in the retail supply chain link. Therefore, this article brings interesting findings about RFID and its application in retail. The case study was used such as qualitative research...
Article
Full-text available
artigo tem como objetivo avaliar a aplicação da RFID nas operações de estoque no varejo de vestuário. O uso da RFID no Brasil tem sido limitado a grandes empresas e em operações de fornecimento, não no elo varejista da cadeia de suprimentos de vestuário. Assim, esse artigo traz achados interessantes sobre a RFID e sua aplicação no varejo. Foi utili...
Conference Paper
Full-text available
THE RETAIL IS THE RESPONSIBLE FOR THE ACTIVITIES LOCATED ON THE LAST STAGE IN THE SUPPLY CHAIN, BEING IN DIRECT CONTACT WITH CONSUMERS, WHICH ARE BEING MUCH MORE DEMANDING. FOR ATTRACT AND TURN THEM LOYAL, IT IS NOT ENOUGH TO INVEST IN DIFFFERENTIATED PRODUCTS, BUT IN DIFFERENTIATED SERVICES, TOO, PROVIDING A MEMORABLE SHOPPING EXPERIENCE. BRAZIL H...

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