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Introduction
Recep Yilmaz, Ph.D., is a professor at Ondukuz Mayis University's Public Relations and Publicity Department. He authored eleven books and published numerous papers in journals, conference proceedings, and book chapters. Dr. Yılmaz also has a published novella (a philosophical horror story) called “Çerçici.” His majors are Narrative Theory and Advertising. He also studies Theoretical Communication.
Current institution
Additional affiliations
August 2018 - present
February 2015 - August 2018
September 2010 - February 2015
Education
September 2010 - December 2014
September 2005 - August 2008
September 2000 - August 2005
Publications
Publications (66)
Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the rad...
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored.
Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on...
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narratio...
Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerous domains and disciplines. Narrative therapy is one of many fields of narrative that emerged in the 1990s and has turned into a rich research field that...
Introduction Digital marketing, which has become an ordinary part of our lives, suspends the dimension of space and allows businesses to interact globally. This new era has caused consumer habits to change in parallel with the sociological changes it has created. Digital marketing is designing strategies and tactics in a planned implementation by s...
Public relations is a field that has been widely used since the day it emerged, yet it has never been settled in its place. From whether its name reflects its factuality to where it begins and ends as a job, from how it should be defined to how the education system should be structured, unresolved problems with many dimensions have created a deadlo...
Sözlü kültür, en yalın hâliyle yazısız kültür olarak tanımlanır. İnsanlığın anlamlandırma biçimleri matbaa, televizyon, cep telefonu gibi icatların geliştirilmesi ile farklılaşır. Teknolojik determinizm perspektifinden bakıldığında birincil sözlü kültür, yazılı kültür ve ikincil sözlü kültür çağı olarak nitelendirilen dönemlerde düşünme tarzlarını...
Kadın, güçlü olduğu avcı toplayıcı toplum yapısından yerleşik hayata geçiş ve sonrasında modern toplum düzeninde farklı coğrafyalarda farklı biçimlerde konumlandırılmıştır. İnsana özgü tarihsel süreç incelendiğinde medeniyet tarihi erkeklerle kadınların ortak mücadeleleri sonucu ortaya çıkmaktadır. Ancak zaman içinde yaşam biçimlerinde ve üretim il...
Advertising narratives mostly use narcissistic discourses while appealing to the self of today's people to provide identification and transfer between the consumer and the brand. The study focuses on advertisements that promise to complete the lack of spiritual structure that the consumer's ego needs and desires based on a narcissistic narrative. T...
This study is aimed to show how the gender characteristics attributed to women reflect in the advertisement narratives and how these construct through narratives. The first part of the study is presented the concept set related to the subject. In the second part, an analysis by adhering to the conceptual framework is drawn by the literature review....
The concept of migration can be defined as physical space changing. Immigration defines the migration act as well as the difficulties encountered in adapting to new worlds. Their children, named as second-generation, adapted more easily than their parents to the new country. These people, described as "hybrid," benefited from the advantages of hybr...
The present study evaluates the way how Tezer Özlü's book Journey to the Edge of Life was constructed through narrative and aims to demonstrate how the narrative interactions in the book were employed. In this respect, narrative components and the concept of intertextuality were examined. The narrative of Tezer Özlü's Journey to the Edge of Life wa...
Our view of the narrative has undergone a significant transformation over time. The concept of narrative, which first appeared only as a concept of literary theory, was expanded to include different genres by Manfred Jahn's conceptualization, and this diversity has deepened by Marie-Laure Ryan's formulation. Narrative is defined as to convey two or...
The aim of this chapter is to describe narrative components such as narration, focalization, narrative situations, narrative time, tenses, moods, proposition, fictional space, chronotopes, characters, and discourse-and their reflection in advertising-to frame an analytical plane on how they can be used in advertising researches. In this context, th...
Metalepsis is a term originated in ancient legal discourse and integrated into narrative theory by Gérard Genette to describe crossovers between narrative levels. Since Genette's definition, various typologies of metalepsis have been devised by narratologists and literary scholars. As a narrative tool which challenges the hierarchical organization...
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dime...
The aim of this chapter is to examine the history of storytelling. This brief history includes the concept of storytelling from myths to the digital era. In the first part of the chapter, the origins of storytelling in primitive communities and its development in later periods are examined. In the second part of the chapter, the development process...
The aim of this chapter is to examine the history of storytelling. This brief history includes the concept of storytelling from myths to the digital era. In the first part of the chapter, the origins of storytelling in primitive communities and its development in later periods are examined. In the second part of the chapter, the development process...
The aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the study, the components of the advertising narration are defined in order to form a set of concepts. Basic concepts of narratology such as narration, focalization, narrative si...
Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies' financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and...
Every advertisement text has a specific impact on the mind of receivers. Just like a water-mill or wind mill, human mind develops a specific systematic interaction against different advertisement texts. This section focuses on how information presented and carried by different texts are built on human mind. The basic aim is to reveal how advertisem...
z Reklam metinlerinde anlam üretimi yoğunlukla üzerinde çalışılan bir konudur. Bu çalışmalarda en ilgi çekici kısım ise örtülü anlamlardır. Konuyla ilgili çalışmalar, ağırlıklı olarak Psikanalitik okumalar ve bilinçaltı reklamlar üzerinde yoğunlaşmaktadır. Bununla birlikte, kişilerarası iletişimde temel konulardan birisi olan süblasyon üzerine bir...
Bu çalışmada, anlatısal reklamın temel bileşenlerinden biri olan metaleptik kullanımlar üzerine yoğunlaşılmaktadır. Çalışmanın amacı, 1972 tarihli ilk televizyon reklamından itibaren, Türkiye’de üretilen yapımlardan yola çıkarak televizyon reklamlarındaki metaleptik kullanımların tipolojisinin belirlenmesidir. Metalepsis ya da düzey ihlali, reklam...
The history of advertising in our country has undergone various transformations since 1840. In addition to linguistic transformation, socio-cultural and socioeconomic change has transformed advertising as a social institution. This is also reflected in the advertising narration. New advertising channels that emerged in parallel with technological d...
Written by the renowned Russian novelist Nikolai Vasilievich Gogol in 1842 as a short novel, " The Overcoat " is a highly influential text for its successors. In this study, Gogol's contribution to literature in terms of literary communication will be clarified systematically through structural analysis. The method presentation is followed by an ex...
Bu çalışma anlatısal reklamlarda kadın imgesinin bir anlatı öğesi olarak kullanılma tarzlarını sınıflandırmayı amaç edinmektedir. Amaçlı örneklemin kullanıldığı çalışmada 2011 sonrası televizyon reklamları göstergebilimsel çözümleme ile incelenmektedir. Araştırma bulguları, sanıldığının aksine reklamlarda üretilen kadın imgesinin yalnızca cinsel am...
The aim of this study is to examine transformation process of the advertising narration in Turkey. For this purpose, the chapter is divided two parts: In the first part of the study, the components of the advertising narration are defined in order to form a set of concepts. Basic concepts of narratology such as narration, focalization, narrative si...
Taking the interest shown by the audience into consideration, it is rather likely that interactive advertising would be more common anytime soon. As being one of the latest forms of advertising in the digital age, it is extending the creativity share of advertising. This chapter takes the award winning advertising “The Other Side” which is an inter...
Important Dates:
February 28, 2016: Proposal Submission Deadline
March 20, 2016: Notification of Acceptance
June 30, 2016: Full Chapter Submission
August 30, 2016: Review Results Returned
September 30, 2016: Revised Chapter Submission
October 15, 2016: Final Acceptance Notification
October 30, 2016: Final Chapter Submission
Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background and it acknowledges a paradigm that advertising is not a genre of art, it obviously pursues commercial profits and within...
Social media has rapidly taken its place among the important phenomenons of today. It has an important
role in institutionalization and companies’ financial effectivness in many fields. This chapter discusses
concept, development of social media, investigations about social media in different continents, its
relation with institutionalization, and...
Every advertisement text has a specific impact on the mind of receivers. Just like a water-mill or wind mill, human mind develops a specific systematic interaction against different advertisement texts. This section focuses on how information presented and carried by different texts are built on human mind. The basic aim is to reveal how advertisem...
Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background, and it acknowledges a paradigm that advertising is not a genre of art; it obviously pursues commercial profits and within...
Metin ile okur arasındaki iletişimi konu alan ‘Anlatı Yoluyla Dünyanın Zihinsel Yeniden Kurulumu’ başlıklı doktora çalışması, salt sözcükler yoluyla girişilen bir etkileşimde okuyucuların roman yazarlarının oluşturduğu dünyayı kendi zihinlerinde nasıl kurdukları sorunsalı üzerine yoğunlaşmaktadır. Söz konusu sorunsalın merkezinde ise hakikatin konu...
Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies’ financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and...
This study focuses on the concept of leadership. It aims to explain the relationship between language
and leadership. In this theoretical essay, firstly, the concept of leadership is discussed and then the
relationship between semiotics, language, and discourse is described. Taking the obtained theoretical
frame as a base, the function of langua...
Bu çalışmada toplumsal belleğin inşaasında medyanın üstlendiği role belirim kazandırılmaya çalışılmaktadır. Söz edimleri kuramından yola çıkarak, söylemlerin toplumsal gerçekliğin üzerindeki etkilerine uzanan kuramsal bir düzlemde kitle iletişim araçlarının etkileri ele alınmaktadır. 1 Mayıs 2008 öncesi gazete söylemlerinin inceleme nesnesi olarak...
Liderlik, belirli bir amaç, hedef doğrultusunda mevcut değilse bir grubu ve ekibi oluşturmak, mevcut ise onu ekip ruhuna sahip kılarak harekete geçirmek, sevk ve idare etmek ve başarıya ulaştırabilme yeteneği olarak tanımlanabilir. Zannedildiğinin aksine “yöneticilik” kavramı ile eş anlamlı değildir. İlkçağlardan itibaren devlet yöneticiliği anlamı...
İnsanlar ilişkilerinde iki konumda olabilir: yönlendirilen ya da yönlendiren. Lider terimi, en yalın haliyle küçük ya da büyük bir grup içerisinde yönlendiren konumunda olan kişilere gönderme yapar. Ne var ki, yönlendirici olmak liderlik üzerinde belirleyici olan tek parametre değildir. Farklı durumlarda farklı liderlik biçimlerinden söz etmek mümk...
Bu çalışmanın amacı dil ve liderlik arasındaki ilişkiye belirim kazandırmaktır. Teorik bir girişim olan çalışmada, liderlik, göstergebilim, dil ve söylem ilişkisi serimlenmeye çalışılmıştır. Dilin bir gösterge olarak nasıl bir işleve sahip olduğu, elde edilen teorik çerçeveden yola çıkarak liderlik yaklaşımları bağlamında değerlendirilmiştir. Söz k...
Social media has rapidly taken its place among the important phenomenons of today. It has an important role in institutionalization and companies’ financial effectivness in many fields. This chapter discusses concept, development of social media, investigations about social media in different continents, its relation with institutionalization, and...
This study focuses on the concept of leadership. It aims to explain the relationship between language and leadership. In this theoretical essay, firstly, the concept of leadership is discussed and then the relationship between semiotics, language, and discourse is described. Taking the obtained theoretical frame as a base, the function of language...
Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background, and it acknowledges a paradigm that advertising is not a genre of art; it obviously pursues commercial profits and within...
Corporate Social Responsibility (CSR) is a recent and popular term used to establish an understanding between corporations and social environment. Fundamentally based on the framework of Two Way Symmetrical Model, these activities conducted to raise corporate reputation and thus, ensure credibility have gained importance in public relations. This r...
For release in the Advances in Social Networking and Online Communities (ASNOC) Book Series The Advances in Social Networking and Online Communities book series serves as a forum for scholars and practitioners to present comprehensive research on the social, cultural, organizational, and human issues related to the use of virtual communities and so...
Chain reaction of bank failures in advanced economies and the possibility of sovereign defaults
are still the major concerns as credit default swap spreads breaking new records high. Moreover, the
latest policy steps by banking authorities in advanced economies seem to have negative effect on bank�
ing performance. Fierce competition at financial m...
Görsel okuryazarlık, göz ve zihin arasındaki bağlantıya gönderme yapan bir kavram olarak karşımıza çıkmaktadır. Zihin söz konusu olduğunda ise bir dönüşümün varlığından söz etmek mümkün hale gelmektedir. Eğitim de, zihni değiştiren bir olgu olarak tasarlanabilir. Çalışmanın konusunu, bu türden bir bağlantı oluşturmaktadır. Eğitimin, zihin ve buna b...
Konuşmacı olarak katıldığımız bir söyleşide bir şey çok dikkatimizi çekmişti. Dinleyicilere, kaç kişinin reklamcı olmak istediğini sorduk. Çoğunluğu lise öğrencilerden oluşan kitlede havaya kalkan ellerin sayısı bir hayli fazlaydı. Aynı soruyu, reklamcıların ücret skalalarından bahsettiğimde tekrarladık. Bu kez parmak kaldıranların arasında okul mü...
Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background and it acknowledges a paradigm that advertising is not a genre of art, it obviously pursues commercial profits and within...
Göç, kökeni insanlığın kendi tarihine kadar uzanan ve zaman içerisinde çeşitlenen bir olgudur. Göçmenlik ise kendi dinamikleri olan bir insanlık durumu olarak karşımıza çıkmaktadır ve gerçekliğin yeniden yapılandırıldığı sinemanın konularından birini oluşturur. Bu çalışma, ikinci kuşak göçmen bir yönetmen olan Fatih Akın’ın, göç olgusunu nasıl yeni...
Kurumsal Sosyal Sorumluluk (KSS), kurumlar ve toplumsal çevre arasında karşılıklı anlayışı temin etmek için kullanılan ve son yıllarda popülaritesi artmış olan bir kavramdır. Temelde, halkla ilişkiler çalışmalarında İki Yönlü Simetrik Model çerçevesinde kurum itibarını yükseltmek ve karşılığında kredibilite sağlamak amacıyla gerçekleştirilen çalışm...
This chapter examines and focuses on some issues and questions relating to how the use of meta communication concept should be functional and how it could influence knowledge building process. In addition to this, the role of mass communication and the mass communication tools which can be regarded as vital for distance learning, primarily the Inte...
This chapter examines and focuses on some issues and questions relating to how the use of meta communication concept should be functional and how it could influence knowledge building process. In addition to this, the role of mass communication and the mass communication tools which can be regarded as vital for distance learning, primarily the Inte...
Temel kavram sözlüğü biçiminde tasarladığımız kitabın nüvesini, daha önce reklâmcılık eğitimi alan öğrencilerimizin reklâmcılık jargonunu öğrenmeleri için hazırladığımız ve ders notu olarak dağıttığımız Reklâm Terimleri Sözlüğü oluşturmaktadır. Elinizde tuttuğunuz bu çalışma, adı geçen sözlüğün oldukça kapsamlı hale getirilmiş bir çeşitlemesidir....
Uçsuz bucaksız bir evrende sonsuzca akıp giden zaman içerisinde varlaştığı andan itibaren insanoğlu, düşlerinin izini sürüp durmuştur hep. Düşler ki; tüm canlılık biçimleri içerisinde onun kendine özgülüğünü sağlayan biricik niteliğidir ellerinde. Onların izinde olanaksızları gerçekleştirmiştir; yıldızlara ulaşmış, uzamı
boyutsuzlaştırmış, gerçekli...
Medya üzerine yapılan çözümlemeler çeşitli düzlemlerde sınıflandırılabilir. Yapılan araştırmalar incelendiğinde, incelemelerde gerçekleştirilen çözümlemelerin genellikle, basit bir süreç modeli izleğinde, medya kurumları, medyaların araçsal ve aygıtsal görümleri, sunulan iletiler ve toplumsal etkiler üzerine yoğunlaştığı görülecektir. Yine yapılan...
Questions
Question (1)
We will publish the editorial book, "Effective Advertising Strategies in the Social Media Age", and we aim to encourage you to submit your chapter proposals. (Important Dates: February 28, 2014: Proposal Submission Deadline, March 15, 2014: Notification of Acceptance, April 30, 2014: Full Chapter Submission, June 30, 2014: Review Results Returned, August 30, 2014: Final Chapter Submission)
