Rebekah Inez BrauBrigham Young University - Provo Main Campus | BYU · Marketing and Global Supply Chain Management
Rebekah Inez Brau
Ph.D. Supply Chain Management
About
12
Publications
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Introduction
Firms are pushing to use more analytics and data decision makers as the world gets more technical, however, extant literature shows analysts should not make decisions in a silo, so the question becomes: how do data and people come together? My research interests center on investigating how managers and firms navigate the changing workplace.
Skills and Expertise
Publications
Publications (12)
Purpose
Pricing the shipping surcharge is a major strategic decision for online retailers, and free shipping promotions are becoming more common among online retailers. The purpose of this research is to examine the effect of last mile pricing strategies on customer attraction and retention in the hypercompetitive online retailing industry. Specifi...
Our research examines how to integrate human judgment and statistical algorithms for demand planning in an increasingly data-driven and automated environment. We use a laboratory experiment combined with a field study to compare existing integration methods with a novel approach: Human-Guided Learning. This new method allows the algorithm to use hu...
Our research reveals the continued and evolving role of the human factor in decision making in digitalized retail supply chains. We compare managerial roles in a pre‐ and post‐COVID era through conducting in‐depth interviews of 25 executives spanning the retail supply chain ecosystem. We use grounded theory to develop four main contributions. First...
We develop a single-class period learning game for the Plan-Do-Study-Act (PDSA) improvement cycle. The experiential activity walks teams through the PDSA problem-solving process as they create paper American footballs and improve their performance using each step of the cycle. The game is one of the first to focus on PDSA. Key benefits include incr...
In this article we first provide a review of the literature on the determinants of academic grades centered around 16 proposed factors. We extend an analysis which reviewed this literature over the years of 1930-1937 (Harris, 1940). Harris studies 328 previous articles and determines factors such as intelligence, high school grades, study habits, t...
In many business textbooks and courses, particularly in finance curricula, students continue to be taught that the single goal of the firm is shareholder wealth maximization (SWM). Although this statement presents a clear and succinct goal, which adheres well to rational expectations and financial economic models, I argue it is over simplistic and...
At a large private university, 835 undergraduate students completed a 110-question survey pertaining to an introduction to marketing class. The explanatory factors included are chosen to cover those studied in past literature as well as new pedagogical innovation variables. To test the determinants of student achievement we perform univariate and m...
