Rebekah Inez Brau

Rebekah Inez Brau
Brigham Young University - Provo Main Campus | BYU · Marketing and Global Supply Chain Management

Ph.D. Supply Chain Management

About

9
Publications
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26
Citations
Introduction
Firms are pushing to use more analytics and data decision makers as the world gets more technical, however, extant literature shows analysts should not make decisions in a silo, so the question becomes: how do data and people come together? My research interests center on investigating how managers and firms navigate the changing workplace.

Publications

Publications (9)
Article
Full-text available
We develop a single-class period learning game for the Plan-Do-Study-Act (PDSA) improvement cycle. The experiential activity walks teams through the PDSA problem-solving process as they create paper American footballs and improve their performance using each step of the cycle. The game is one of the first to focus on PDSA. Key benefits include incr...
Article
Purpose Pricing the shipping surcharge is a major strategic decision for online retailers, and free shipping promotions are becoming more common among online retailers. The purpose of this research is to examine the effect of last mile pricing strategies on customer attraction and retention in the hypercompetitive online retailing industry. Specifi...
Article
Full-text available
In this article we first provide a review of the literature on the determinants of academic grades centered around 16 proposed factors. We extend an analysis which reviewed this literature over the years of 1930-1937 (Harris, 1940). Harris studies 328 previous articles and determines factors such as intelligence, high school grades, study habits, t...
Article
Full-text available
In many business textbooks and courses, particularly in finance curricula, students continue to be taught that the single goal of the firm is shareholder wealth maximization (SWM). Although this statement presents a clear and succinct goal, which adheres well to rational expectations and financial economic models, I argue it is over simplistic and...
Article
Full-text available
At a large private university, 835 undergraduate students completed a 110-question survey pertaining to an introduction to marketing class. The explanatory factors included are chosen to cover those studied in past literature as well as new pedagogical innovation variables. To test the determinants of student achievement we perform univariate and m...

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