Rebecca A VanMeter

• PhD
• Professor (Assistant) at Ball State University

This study assesses fostering an authentic disposition of an instructor activity involving self-disclosure called This Is Me Exercise (TIME) as part of positive social change. Establishing authenticity is drawn from the pedagogy of vulnerability and self-determination theories. These theoretical foundations highlight four characteristics contributi...

Purpose of the Study: This study describes an instructor activity involving self-disclosure called This Is Me Exercise (TIME) and assesses its effectiveness in fostering an authentic disposition. Method/Design and Sample: The TIME was conducted at three public regional universities to test its effectiveness. At one institution, the exercise was uti...

Applying the pedagogy of vulnerability and self-expansion theory, the exercise known as the Know Me Activity (KMA) enhances self-expansion by encouraging connections between students and the instructor. The pedagogy of vulnerability is premised on risking self-disclosure as an act of courage. Self-expansion theory is grounded in personal relationsh...

Establishing a personal brand is an essential component for career readiness and professional success. Marketing students often do not have formal instruction in personal branding. Grounded in self-expansion, the Self Discovery Activity engages students in self-reflection and self-assessment, building a foundation for developing a personal brand. T...

Grounded in self-expansion theory, the Enneagram Self-Assessment (ESA) engages students in self-discovery and self-reflection, building a foundation for developing a personal brand. A pilot took place in an online five-week course. Students recommended the ESA, while survey analysis provided evidence for self-expansion activity characteristics and...

The Know Me Activity (KMA) is implemented at the beginning of the semester. The impetus of this exercise is connection between students and the instructor through self-expansion. Self-expansion theory is grounded in personal relationships whereby individuals are motivated for personal growth and identify with others to gain access to their resource...

Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listening to material presented in a traditional lecture format. The Merch Game is an innovative, in-class retail simulation game that uses student collaboratio...

The Merch Game can be used in a variety of courses including Principles of Marketing, Consumer Behavior, Retailing, and Marketing Strategy. As demonstrated in this study, active learning is effective in an upper division undergraduate marketing course. Consistent with prior research, instructors should not feel limited to incorporate classroom exer...

Purpose The purpose of this paper is to examine the impact of the type of disclosure used by social media influencers on consumer evaluations of influencer transparency, product performance expectations and how those factors ultimately influence purchase intentions. Design/methodology/approach An experiment was conducted with 321 participants recr...

Looking on the bright side: Rewarding civil behavior in academia - Volume 12 Issue 4 - Jennifer G. Manegold, Rebecca A. VanMeter, Wendy J. Casper

Traditional MBA programs and course delivery methods have come under increased scrutiny, to the point of being labeled passé. Specific criticisms include the relevance of the material and an inability to prepare students for the real world. This paper presents a teaching innovation whereby the textbook chapters align with short podcasts that serve...

As social media marketing becomes more pervasive, questions continue to emerge regarding utilizing the medium strategically to maximize positive brand-related outcomes. Marketers are increasingly seeking guidance for targeting consumers who will interact and behave in ways that are meaningful to the brand on social media. Understanding how individu...

There is a broad consensus among practitioners and academicians that the success of social media communication relies heavily on the perceived authenticity of the content. Also, transparency – not to be confused with authenticity – has received significant attention in both the literature and the mainstream media in recent months. Both big business...

There is considerable confusion about what constitutes servant leadership. This paper outlines an approach to guide empirical investigation, while also addressing current inexact specifications of servant leadership, the issue of the unique dimensions of the construct, and distinctive characteristics of servant leadership considering other leadersh...

Today, many companies have the resources and expertise to make meaningful contributions to worthy causes. They also possess the visibility and advertising wherewithal to lend credibility to these causes and generate awareness for pressing social issues. This special session highlights the evolution, current development, and potential changes in the...

In this paper, we examine servant leadership as a promising leadership style for today's dynamic sales environments. Conceptual and empirical literature points to servant leadership's strong potential in facilitating benefits to salespeople and the organization. Yet that same literature evidences a problematic lack of consensus regarding components...

Marketing researchers and practitioners are showing substantial interest in social media communication, trying to understand the challenges and opportunities associated with this new cultural and social phenomenon. In this research, the authors examine social media as a new attachment phenomenon, positing likely predictive links to marketing-relate...

Generation Y is a cohort of the population larger than the baby boom generation. Consisting of approximately 80 million people born between 1981 and 2000, Generation Y is the most recent cohort to enter the workforce. Workplaces are being redefined and organizations are being pressed to adapt as this new wave of workers is infused into business env...