Ravi Chatterjee

Institute of Management Technology - Dubai · Marketing

Indian retail industry is largely unorganized but is growing rapidly into organized sector. With increasing disposable incomes, increasing business activity and expansion of modern retail outlets with diverse formats, the retail sector in India is poised to grow exponentially. Currently, India ranks fourth among the surveyed 30 countries in terms o...

The burgeoning growth of a sharing economy model in the form of a rental business has created a keen interest in understanding various underlying factors that go on to impact consumer behavior. This article aims to understand the antecedents of “rental consumption,” and also examines the concepts of consumer familiarity and minimalism, perceived re...

Purpose The socioeconomically deprived segment called bottom of pyramid lives in extreme resource-constrained environments and is being excluded from having access to many services. This study aims to investigate the role played by virtual engagement platforms in bringing well-being to base of the pyramid (BoP) customers. This study also uses trans...

In an age of uncertainties, especially with the prevailing Covid-19 pandemic, it is important to examine the influencing factors that impact the individuals’ decision-making process in terms of revisiting a particular destination. We adopted the psychological ownership and resilience theories to understand and explore tourists’ revisit intention an...

Purpose This study aims to understand the effect of consumers' national identity (NI) on their willingness to buy (WTB) domestic (Indian) products vis-à-vis foreign (Chinese) products. Secondly, it explores the role of psychological ownership (PO) and consumers' animosity in explaining their WTB domestic products. Design/methodology/approach In th...

Purpose The present study examines the antecedents of learned helplessness, i.e. intrinsic and environmental constraints and consequences, i.e. intention to travel and expectation in the context of people with disability (PwD) tourism context by applying the “Theory of Learned Helplessness”. Design/methodology/approach The survey method was used t...

Purpose This research focuses on the consumption behavior of young consumers by examining their ecological consciousness and several self-oriented and psychological variables (fashion-orientation, frugality and psychological ownership toward the environment) that may trigger their sustainable purchase behavior. The research used “Psychological Owne...

With the rising challenges related to social, economic, and climatic factors, the focus toward adoption of sustainable products is rising. Increasing focus on sustainable products, has influenced the consumer shopping behavior toward greener products. The consumers’ participation showntoward sustainable products is what defines their behavior towar...

Purpose Existing research lacks a comprehensive understanding of the individual factors that may transform an “ordinary” customer into an active participator in the service innovation process and/or the situational factors that determine a customer's participation in any stage of the service innovation process. The purpose of this paper is to fill...

The purpose of this study is to understand the mechanism through which cross-channel integration (i.e., both physical and digital) influences consumer retention. The study uses the stimulus-organism-response model framework, which conceptualizes how cross-channel integration influences consumers’ feelings of empowerment and satisfaction that stimul...

An extensive body of literature has studied the costs related to employee turnover. These studies mainly discussed the cost related to losing productivity, recruiting processes for the new individual, and finally costs related to providing training courses. An employee's intention to quit can be influenced by several behavioural, individual, and or...

The study aims to understand the sustainable consumption behavior based on psychological ownership and social influence theory. The study used SPSS using AMOS and PROCESS SPSS Macro to determine the overall fit of the measurement model and examining the hypotheses. The study tested the relationship among self-expressiveness (SE), environmental comm...

An extensive body of literature has studied the costs related to employee turnover. These studies mainly discussed the cost related to losing productivity, recruiting processes for the new individual, and finally costs related to providing training courses. An employee's intention to quit can be influenced by several behavioural, individual, and or...

Shopping using mobile applications (apps) is becoming a trend. Studies have highlighted the importance of interface in the case of shopping websites. However, to the best of our knowledge, there is hardly any study that has investigated the impact of interface quality of mobile apps on purchase intention. The purpose of this paper is to examine the...

The study attempts to understand the role played by culture, retail environment, and emotions in determining festival shopping engagement. In the realm of culture literature, this is the first-of-its-kind study to link culture dimensions with festival engagement. The study has been conducted in two folds, the first study explores the factors relate...

The study attempts to understand the role played by culture, retail environment, and emotions in determining festival shopping engagement. In the realm of culture literature, this is the first-of-its-kind study to link culture dimensions with festival engagement. The study has been conducted in two folds, the first study explores the factors relate...

Abstract Purpose: The paper intends to study the unorganised retail sector in Central India related to their preparedness towards succession planning. Also the paper tries to explore the family dynamics shared between the family members of the business. Design/methodology/approach: Literature has been studied to analyse the various aspects related...

The Indian economy is one of the world‘s fastest growing economies which is consistently maintaining a growth rate of around 7%. However the shadow economy i.e. the black money economy is also growing at an alarming pace. The Government of India therefore introduced an income declaration scheme whereby it gave tax evaders an opportunity to pay tax...

Indian retail industry is largely unorganized but is growing rapidly into organized sector. With increasing disposable incomes, increasing business activity and expansion of modern retail outlets with diverse formats, the retail sector in India is poised to grow exponentially. Currently, India ranks fourth among the surveyed 30 countries in terms o...

Nowadays, advertisement is the tool which many companies and enterprises use to inform prospective customers about their products and services. Today, it is about casting customers in a story, reflecting their desires and aspirations, and building long-lasting relationships. It is like self-destruction for a brand if it does not involve into advert...

India with its population base of 1.3 billion is one of the world’s biggest markets. With the improving infrastructure, government policies and other facilities it is one place any Retailer or brand would definitely like to have its presence. No doubt that organised retail options have grown considerably over the last decade but it has not been tha...