Ratni Prima Lita

• Lecturer at Andalas University

Indonesia is facing a substantial issue of food waste. It contributes to environmental problems and loosens up the economy of the country. This study aimed to investigate the food waste behavior of college students as part of young consumers, because consumer behavior established during youth could influence their behavior in the later stages of li...

This paper aims to apply the halal value chain to Tanah Liek Batik textiles to become halal batik products, using a framework designed to analyze the halal value chain. The method used in dealing with this problem is to apply HCCP (Halal Critical Control Point) to the company's activity value chain to become a halal value chain. The initial data us...

Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This study uses a quantitative approach through hypothesis tes...

Consumers waste significant amounts of food. Food waste presents a substantial problem for the environment, society and economy. Addressing the food waste challenge is crucial for fostering sustainable behavior and achieving the Sustainability Development Goal 12.3 agenda. Norms are a significant determinant in motivating consumers to prevent food...

The rapid transition of the global halal fashion industry may require a series of innovations and adaptations in the MSMEs sector. Therefore, technology adoption and organizational openness to change are the main challenges for stakeholders. This study was conducted to examine and analyze the effects of technology, organization, and an increasingly...

This study aims to enhancing msmes business performance using behavioral intention and use social media marketing with the moderating role of resistance to change. Social media marketing is a strategic factor in business performance. Behavioral intention and use social media marketing have received special attention in the context of use social med...

Ameliorant based on local resources is an alternative solution to farmers in sustainably optimise agricultural waste. This study aimed to determine the residual ameliorant formulation from a local resource on the chemical properties of Inceptisols and the production of green beans ( Phaseolus vulgaris L.) in central horticultural production of Banu...

This research focuses on clustering the readiness of halal practice implementation in Minang weaving businesses, then based on the clusters that are very ready, it is then carried out the identification of the determinant factors of the readiness to implement the Halal Assurance System in Minang weaving businesses. Sampling was conducted using the...

Anyaman mansiang merupakan suatu kerajinan tangan yang terkenal yang ada di Jorong Taratak. Anyaman mansiang sudah menjadi warisan leluhur dan turun temurun di jorong Taratak yang fokus melayani pasar tradisional dengan variasi produk yang terbatas dengan kualitas belum optimal. Kegiatan ini pada usaha kerajinan daun mansiang Taratak ini bertujuan...

This study aims to analyze the main effect of perceived scarcity and perceived price on the panic buying behavior of palm oil in Indonesia. Perceived control and consumer anger also investigate as consequences of perceived scarcity. This study uses explanatory research quantitative analysis techniques with hypothesis testing. The sampling technique...

This study aims to analyze and prove green brand innovative impact on brand loyalty of Indonesian consumers for the Body Shop product, it also tested the moderating effect of green perceived value on its relation. In the sampling technique, this study used convenience sampling with online method questionnaire distribution. Recorded as many as 111 u...

The use of social media and understanding in the field of Information Systems (IS) in the early stages of business activities is a new phenomenon. Social media can provide additional customer and industry data to digitally transform information into knowledge for innovation. Such an amalgamation provides a potentially complementary role in the rela...

This study aims to determine the intention to adopt green packaging at coffee shops in Padang City. This study uses the theory of planned behavior (TPB) to predict the intention of coffee shop entrepreneurs to use environmentally friendly packaging. The sample in this study is a coffee shop business actor who is not a national franchise in the city...

This research aims to analyze the impact of cognitive diversity on intrinsic motivation, cognitive diversity on team innovation, and the impact of intrinsic motivation, as a mediator, on cognitive diversity and team innovation. This research applied an explanatory approach to hypothesis testing. We conducted a survey in which 107 questionnaires wer...

This research aims to analyze the influence of social media marketing activities on brand equity and purchase intention (study on Instagram followers of Silungkang Restaurant). This explanatory research uses a survey. explanatory survey with a quantitative approach. Data collection on 250 Instagram followers of Silungkang Restaurant who were intere...

CV Rokir Farm, Agam Regency, West Sumatra Province, produced a long-established business. It is engaged in dairy farming to produce goat's milk. The main problem is developing product quality that can upgrade the marketing product's performance. This community service activity aimed to increase business growth, develop product competitiveness to re...

The carbon-to-nitrogen ratio of organic matter refers to the proportion of carbon to nitrogen present and is the basis for determining the quality of ameliorant. Amelioration technology is a solution for increasing soil and plant productivity in an agricultural area using local resources (biomass and waste). This study aims to determine the estimat...

This study aims to determine the relationship between social media marketing, brand awareness and purchasing decisions for somethinc products in the city of Padang, the population in this study was 150 with a sample of 150 respondents. Data obtained by conducting a questionnaire, then processed and tested using SmartPLS. From the research conducted...

The impact of using chemical fertilizers in the cultivation system changes the soil’s physicochemical characteristics. Local resources-based amelioration technology can be used as a solution to increase soil fertility and plant productivity. This study aimed to measure changes in the chemical properties of Inceptisols in monoculture and polyculture...

Penelitian ini bertujuan untuk menganalisis penerimaan teknologi oleh pelaku ukm kuliner di Kota Padang terhadap layanan e-commerce ShopeeFood: kajian pada persepsi kemudahan penggunaan, persepsi manfaat, kepercayaan, niat perilaku untuk menggunakan, dan penggunaan sesungguhnya. Penelitian explanatory research ini menggunakan survey. survey explana...

The Covid-19 pandemic has caused doctors to have lower job satisfaction compared to the previous period. Preliminary survey conducted at Unand Hospital on health workers, doctor job satisfaction is lower than other health workers. Low job satisfaction among doctors can cause a decrease in hospital service quality. The purpose of this research is to...

This study aims to analyze the role of product innovation, process innovation and organizational innovation on company performance in restaurant and cafe businesses in Padang City. This explanatory research uses surveys, explanatory surveys with a quantitative approach. Data collection on 136 restaurant and cafe business actors in the city of Padan...

Taratak village is one of the Jorongs in Nagari Kubang, Guguak District, Lima Puluh Kota Regency, and West Sumatra. Taratak is a natural village with a creative business, namely Mansiang leaf craft. There are seven groups of Mansiang leaf craftsmen in Taratak. The social activity was carried out in 3 stages, namely the preparation stage, starting w...

Tenun Kubang merupakan salah satu produk unggulan daerah Kabupaten Liampuluh Kota yang mempunyai keunikan motif. Motif masih dirancang secara manual, sehingga pengrajin membutuhkan waktu yang lama mendesain dan kesulitan berkreasi. Agar pengrajin lebih mudah mendesain motif maka dilakukan kegiatan pengembangan motif melalui desain digital. Mitra da...

Embroidery is one of the superior products of the tourist city of Bukittinggi, West Sumatra. The classic industrial problems of artisans are low production capabilities and lack of innovation. This is exacerbated by the decreasing number of artisans and production systems that is still carried out traditionally. The application of product innovatio...

In Small and Medium Enterprises (SMEs), especially in the food and beverage sector, process innovation is an important construct that can maintain the sustainability of product innovation and improve marketing innovation strategies for optimal market performance. This study aims to examine the effect of innovation elements, namely product, process,...

(Title: Humanity Values in Minangkabau Children's Story). This article describes human values in oral stories for children from Minangkabau. This issue was raised because many traditional stories are neglected and underappreciated. The stories analyzed were 30 stories by considering the message of the story. The oral story data was obtained by reco...

Usaha kerajinan daun mansiang Taratak, Kenagarian Kubang, Kabupaten Lima Puluh Kota Provinsi Sumatera Barat (Sumbar) ada sejak lama dan merupakan usaha turun temurun. Salah kelompok pengrajin anyaman daun Mansiang ini adalah Kelompok Sejahtera. Permasalahan yang dihadapi mitra adalah masalah pengembangan produk yang mampu mendorong kinerja pemasara...

Community Service Activities in Rakik Azizah in Padang City are carried out to identify and solve problems faced by owners in managing and developing Rakik Azizah's. Some of the problems faced by the owner are related to obtaining business licenses, managing business finances, using packaging and marketing. The technique used in carrying out this s...

To maintain the continuity of a business/service is important to retain existing customers. It is necessary to see what factors affect customer loyalty. So the purpose of this study is to find a model of the relationship between perceived value, brand image, satisfaction and customer loyalty. Data are collected from 140 customers who had been treat...

Tenun Kubang H.Ridwan By, which is located in 50 Kota Regency, continues to strive the increasing of its product's attractiveness through unique motifs and retain the characteristic of Minangkabau motifs. Motifs designed manually take a long time and craftsmen have difficulty designing more varied motifs. Therefore, craftsmen are trained to design...

One of the creative industries that is developing in West Sumatra is the weaving craft, which is a fabric making with the simple principle of combining yarn lengthwise and transversely. The purpose of this research is to find out perceived packaging, perceived value, perceived quality dan purchase intention on Kubang H.Ridwan BY weaving in Lima Pul...

Purpose This study aims to identify the effect of entrepreneurial orientation and organizational culture on organizational innovation and organizational performance among small- and medium-sized enterprises (SMEs) on the creative industry which is supporting tourism in Indonesia. Design/methodology/approach A quantitative approach was used to dist...

p>Proses keputusan untuk memilih rawat inap bagi pelanggan bukanlah hal yang mudah. Banyak faktor yang harus dipertimbangkan untuk rawat inap di suatu rumah sakit. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran terhadap keputusan pelanggan (pasien) dalam memilih rawat inap di Rumah Sakit Ibnu Sina Padang tahun 2012. Penelitian...

p> Pada saat ini rumah sakit dihadapkan pada peningkatan persaingan dalam mempertahankan loyalitas pasien. Hal ini terlihat dari meningkatnya jumlah rumah sakit baik pemerintah dan swasta, termasuk di Kota padang. Kunjungan berulang pasien di Semen Padang Hospital menurun jika dibandingkan dari tahun 2014 sampai dengan 2016, namun pada 2017 meningk...

The aims of this study are to determine and analyze the relationship product innovation, brand image, perceived value and purchase intention in the craft of weaving in the district of Kubang. This study uses a purposive sampling technique with 145 respondents of weaving crafts. The criteria of the sample are consumers (individuals) who know the pro...

The aim of the paper is to investigate the interrelationship amongst sport event image, destination image, e-WOM, satisfaction and loyalty of spectator on the traditional bull racing sport in Tanah Datar regency, West Sumatra. Tourists who visited the bull race event in Tanah Datar participated as respondents. It involved both both local and foreig...

Pentingnya pelayanan radiologi di rumah sakit sebagai bagian yang terintegrasi dari pelayanan kesehatan secara menyeluruh. Tujuan penelitian ini adalah mengevaluasi implementasi Kebijakan Standar Pelayanan Minimal (SPM) unit radiologi di RSUD X Padang. Penelitian ini menggunakan metode kualitatif melalui wawancara mendalam, Focus Group Discussion,...

Pentingnya pelayanan radiologi di rumah sakit sebagai bagian yang terintegrasi dari pelayanan kesehatan secara menyeluruh. Tujuan penelitian ini adalah mengevaluasi implementasi Kebijakan Standar Pelayanan Minimal (SPM) unit radiologi di RSUD X Padang. Penelitian ini menggunakan metode kualitatif melalui wawancara mendalam, Focus Group Discussion,...

Community service Carried out at Enni Design in the city of Bukittinggi aims to expand the business by paying attention to aspects such as production, products, management, human resources, and facilities. Enni Design's business is expected to be Able to Increase product differentiation from competitors, improve HR capabilities in designing motifs...

Rumah sakit merupakan fasilitas pelayanan kesehatan sekunder setelah masyarakat mendapatan pelayanan kesehatan primer di puskesmas, klinik utama, klinik pratama ataupun praktek dokter untuk dapat melayani pengobatan lanjutan terutama yang terkait dengan pelayanan spesialis, sub spesialis dan pemeriksaan penunjang medik lainnya. Saat ini di BPJS Kes...

Rumah sakit merupakan fasilitas pelayanan kesehatan sekunder setelah masyarakat mendapatan pelayanan kesehatan primer di puskesmas, klinik utama, klinik pratama ataupun praktek dokter untuk dapat melayani pengobatan lanjutan terutama yang terkait dengan pelayanan spesialis, sub spesialis dan pemeriksaan penunjang medik lainnya. Saat ini di BPJS Kes...

RETRACTION TO: Adhyka, N., Lita, R.P., & Semiarty, R. 2019. Relation of Brand Equity and Word of Mouth Toward Purchase Intention in Surgery Speciality Hospital. Unnes Journal of Public Health, 8(1): 57-63. This article has been retracted by Publisher based on the following reason: Based on clarification, authors of the above paper have admitted sub...

Jumlah kunjungan pasien Instalasi Rawat Jalan Rumah Sakit Gigi dan Mulut Baiturrahmah Padang pada tahun 2016 yaitu 27.933 kunjungan. Pada tahun 2017 mengalami penurunan (41,7%) yaitu 16.288 kunjungan. Sedangkan, pada tahun 2018 mengalami sedikit peningkatan (3,7%) yaitu 16.884 kunjungan. Setiap rumah sakit harus dapat membuat suatu strategi pemasar...

E-commerce has created an idiosyncratic role for Small Medium Enterprises (SMEs) in order to pursue the global market. While the perceived advantage to maximize the potential of E-commerce, SME's innovation in adopting e-commerce through website remains constant in developing countries. The main impetus of this study is to analyze the effect of the...

In a rapidly changing environment, fostering innovation plays a critical role for SME's to enhance performance. The study investigates the linkage between innovation culture, process innovation, product innovation, innovative performance, and production performance in Indonesian SME's creative industry. An empirical insight using quantitative metho...

The purpose of this study is to analyze the influence of market orientation, leadership, organizational innovation and organizational performance in handycraft industry in Bukittinggi City, Pariaman City, Padang Pariaman Regency, and Pesisir Selatan Regency. This research uses quantitative methods, while the sampling technique using Purposive sampl...

This paper aims to analyze the influence of system anxiety and perceived company's website reputation for online trust, which in turn lead to website re-visit intention. Data were collected using questionnaires based field survey from 120 visitors on La linda Boutique website, one of famous SME's embroidery in West Sumatera, Indonesia. Purposive sa...

This paper aims to analyze the influence of system anxiety and perceived company's website reputation for online trust, which in turn lead to website re-visit intention. Data were collected using questionnaires based field survey from 120 visitors on La linda Boutique website, one of famous SME's embroidery in West Sumatera, Indonesia. Purposive sa...

Tourism sector cannot be separated from the creative industries. The development of the tourism industry in Indonesia is strongly associated with the development of creative industries. This empirical research investigates the linkage between market orientation, learning orientation, organizational innovativeness and organizational performance in t...

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green...

Studies have shown the relationship between attitude, image, intention to visit and willingness to pay more for environmentally friendly services. With unique background of local tourist in West Sumatra Indonesia, this study aims to confirm the previous findings based on perspective of services marketing literatures. This explanatory study investig...

This study is aimed at investigating model of relationship among contact personnel, physical environment, customer satisfaction, trust, commitment and loyalty in banking industry in West Sumatra, Indonesia. Based on service marketing literatures this study used descriptive and explanatory approach. Investigation type is causality and time horizon i...

Thesis (Ph. D.)--Columbia University, 1958. Includes bibliographical references. Includes abstract. Photocopy.