Rashed Al Karim

East Delta University · School of Business

This study endeavours to understand customer satisfaction in online shopping while investigating the major reasons that motivated customers' decision-making processes as well as inhibitions of online shopping. The Kotler and Killers (2009) Five Stage Buying Process Model was chosen as the basis of framework of this study to explain customer satisfa...

Customer satisfaction is essential for the success of service firms like bank. The quality of service has become an aspect of customer satisfaction. Day by day it has been proven that service quality is related to customer satisfaction. This study endeavors to discover the impact of service quality on customer satisfaction in private sector banks i...

The development of electronic banking, especially internet banking has changed the relationship between the banks and its customers and has made the banks efficient which includes savings, improved marketing and communications, offer services regardless of geographic area, time and increased customer base. This empirical research study mainly focus...

An investigation of various heavy metals including the arsenic (As) poisoning in soils and vegetables in five upazillas under Feni district of Bangladesh was performed by neutron activation technique using the neutron irradiation facilities of TRIGA MARK II research reactor at Bangladesh Atomic Energy Research Establishment (BAERE), Savar, Dhaka. A...

Purpose This study aims to examine how hotel customer relationship management (CRM) practices affect tourist behavioural loyalty. This study also investigates the relationship quality (trust and satisfaction) as a mediator between CRM practices and tourist behavioural loyalty in Bangladesh’s hotel sector. Design/methodology/approach Data was colle...

Purpose This study aims to examine the associations between the three goals (hedonic, gain and normative) and university students’ proenvironmental behavior. After that, the authors investigate how environmental knowledge acts as a mediator between three goals (hedonic, gain and normative) and proenvironmental behavior. Design/methodology/approach...

This study examines the mediating role of green entrepreneurship orientation and the green information system on green supply chain management and firms’ environmental performance relationship. It also investigates the moderating role of management support in the above association. The data were gathered from 355 manufacturing employees convenientl...

The study aims to evaluate the influence of performance appraisal fairness and performance feedback on extra-role customer service behavior directly and indirectly through organizational commitment and work engagement in the banking sector of Bangladesh. Moreover, the study evaluated the serial mediating effect of organizational commitment and work...

This study examines how managers’ servant leadership style affects employee service quality, focusing on employees’ impression of rela�tional energy with managers and emotional energy toward work roles. It also examines the moderating effect of emotional energy on the relationship between relational energy and service quality and the moderating...

Purpose-This study aims to assess the effects of green supply chain management (GSCM) strategies on health-care organizations' environmental performance (EP). It also assesses that green innovation (GI), including green technology innovation (GTI) and green management innovation (GMI), plays mediating roles in the connection between GSCM and EP. De...

This research determines the influence of green supply chain management practices (GSCM) on environmental performance. It also investigates the moderating role of supply chain environmental cooperation on GSCM practices and environmental performance relationships. A total of 370 employees of several Bangladeshi manufacturing companies were convenie...

Purpose This study examines the role of psychological safety as an antecedent to meaningful work and as a mediator between transformational leadership (TFL) and meaningful work. Additionally, it explores customer incivility as a precursor to psychological safety and as a moderator in the relationship between psychological safety and meaningful work...

The garment industry in Bangladesh has experienced substantial growth over the past three decades. The sector plays a crucial role in the nation's economic development by providing employment opportunities to a significant number of individuals, particularly women and those with limited skills. Although significant, the contribution of this fact...

Purpose Using conservation of resources (CoR) theory, this study investigates the role of emotional energy as a mediating mechanism in the relationship between workplace ostracism and employees' service-oriented behaviour, as well as the moderating result of workload on the relationship between emotional energy and service-oriented behaviour. Desi...

Purpose. The purpose of this study is to investigate the mediating role of job satisfaction in tandem with the moderating role of organisational commitment and income in employer branding and organizational citizenship behaviour relationship in the context of Bangladesh banking sector. Method. Data were collected from surveying 211 employees of pri...

Purpose-This study aims to examine the effect of e-customer relationship management (e-CRM) on customer e-loyalty through e-service quality and e-satisfaction. This study also examines how customers' e-loyalty affects their willingness to recommend a banking service. Design/methodology/approach-A total of 372 private bank customers from Chattogram,...

Purpose This study aims to identify factors affecting travellers' behavioural intentions regarding beach destinations in Bangladesh. The study also examines how destination experience and satisfaction mediate the nexus between destination service factors and travellers' behavioural intentions. Design/methodology/approach A self-administered survey...

The study investigates the impacts of Fintech services (such as e-payment service (EPS), Robo-advisory, Regtech service (RTS), and financing service (FS)) on millennial customer engagement (CE) in the context of the private banking sector of Bangladesh. It also examines the mediating role of trust between Fintech services and CE relationships. Data...

Purpose The present research investigates the effects of green supply chain management (GSCM) practices on customer behavioural intentions (e.g. word of mouth [WOM], willingness to pay [WTP] and revisit intention [RI]) and the mediating role of customer satisfaction (CS) in the hospitality industry in Bangladesh. Design/methodology/approach The au...

This study examines workplace ostracism as a negative predictor of meaningful work and task performance and investigates whether meaningful work mediates the relationship between workplace ostracism and task performance. It also tests emotional exhaustion as a moderator between the association of meaningful work and task performance. Convenient sam...

Purpose Drawing on conservation of resources (CoR) and speech act theories, the authors tested the relationship between managers’ motivating language (ML) and employee service quality and psychological relatedness and competence as mediating variables between their associations. Design/methodology/approach Using a convenient sampling technique, th...

Drawing on the transformational leadership (TL), self-concept, and servant leadership (SL) theories as well as the socially embedded model of thriving, our paper tests whether psychological safety and thriving at work mediate the effects of TL and SL on work engagement (WENG) sequentially. Data gathered from 294 hotel employees in Cambodia were uti...

This study analyzes the impact of blockchain mobile payment services on customer loyalty intention through the mediating role of service quality, privacy and security, and customer satisfaction in the Bangladeshi hospitality industry. Data were collected through a survey using a structured questionnaire from 326 respondents who stayed in 4- and 5-s...

Purpose The purpose of this study is to examine the impact of customer relationship management (CRM) components on competitive advantage through customer loyalty in the banking sector of Bangladesh. Design/methodology/approach A structured questionnaire was used for the data collection process. In all, 326 respondents were participated in the surv...

Thisstudy investigates how hotel Corporate Social Responsibility (CSR) practices influence hotel image and hotel benefits based on the tourist perception of Bangladesh using Elkington's (1998) Triple Bottom Line (TBL) as a study framework. Data were collected by conducting survey using a structured questionnaire. A total of 295 tourist responses we...

Although Fintech services benefit the hospitality industry significantly, studies conducted in Bangladesh are limited. Investigations on the mediating role of customer experience and attitude in the relationship between Fintech services and customer-loyalty intention are also scarce. Therefore, this study explores the association between Fintech se...

The present study investigates the mediating role of corporate image and customer satisfaction between sustainability and loyalty. This study also examines the link between customer loyalty and word of mouth. A total of 210 guests from four-and five-star hotels in Bangladesh participated in the questionnaire survey. Economic, social, and environmen...

By integrating speech act and conservation of resources (COR) theories, the link between motivating language (ML) and commitment to quality customer service (CQCS) was tested. Furthermore, work engagement was introduced as a mediator and employee resilience as a moderator. Partial least squares-structural equation modelling (PLS-SEM) was applied to...

Abstract: Blockchain technology has recently emerged as a contentious issue in academics and industry. Financial institutions have responded immediately to the adoption of blockchain technology. The remarkable features of this technology, such as high security, dependability, and efficiency, have made it extremely popular in the financial sector...

Purpose The present study investigates the moderating role of customer trust in customer relationship management (CRM) components and customer loyalty relationships in the context of the baking sector in Bangladesh. Design/methodology/approach Data were collected through a survey using a structured questionnaire from 350 customers of commercial ba...

Since the outbreak of COVID-19, overtourism was one of the most buzzing terms in many of the world’s popular tourism destinations. Overtourism was featured as a problem for decades, and evidently, protests of the residents against the visitors were common. Simultaneously, the tourists reported frustrating holiday experiences owing to overcrowding,...

This study mainly focuses on the investment barriers and opportunities in the Bangladeshi tourism and hospitality industry. The study then portrays the overall view of the Bangladeshi tourism industry along with different available tourism types. The current study identifies the tourism and hospitality industry as one of the national economy’ key p...

Corporate Social Responsibility (CSR), is one of the most discussed topics when it comes to operationalising a unique approach to do marketing and as such, create a competitive advantage for the company. Despite its popularity, CSR is not properly addressed by many Bangladeshi companies. This study sheds light upon the concept of CSR in the perspec...

The steel industry of Bangladesh is now an emerging and one of the major industrial sectors of the country. Steel being a high-end product it is necessary to create a strong brand positioning of the steel brand in the customers mind in order to reap benefits and have a strong competitive advantage over other steel companies. This paper aims to expl...

This study aims to assess the customer demand and satisfaction through social and environmental CSR practices based on tourist's perception in Bangladesh hotel sector. Data were collected through the survey questionnaire across the three famous tourist destination cities (Dhaka, Chittagong and Cox's bazar) of Bangladesh. The valid sample size of th...

The purpose of this study is to determine the impact of customer relationship management (CRM) components on customer loyalty of a firm. The three components of CRM in this study are customer knowledge, customer orientation, and technology capability. A structured questionnaire with a 5-point Likert scale was used to gather the data by conducting a...

The purpose of this paper is to determine the impact of customer relationship management (CRM) components (customer knowledge, customer orientation, and technology capability) on the competitive advantage of a firm. A 17-item 5-point Likert questionnaire, generated based on a literature review, was used to gather primary data from a sample of 175 b...

The right 4P strategy empowers organisations to pursue their marketing objectives in the target markets and therefore achieve the organisational objectives. Proper implementation of the right 4P strategy ensures provision of the right product, at the right price, in the right place thus, confirms that resources are efficiently and effectively utili...

In this competitive business era, the key strategy for the success and survival of any business organization is the deliverance of quality services to customers because service quality has beneficial effect on the bottom-line performance for the organization. As a financial organization, banks are continuously introducing their new products and ser...

Employees are one of the leading assets of any organization and the vigorous role they play towards an organisation's success cannot be undervalued. Accordingly, equipping these unique assets through effective training becomes imperative in order to maximize the job performance. Also, position them to take on the challenges of the today's competiti...

The quality of the human resource of an organization is essential to its success. Thus, every organization must seek to improve the quality of its workforce. One way of achieving this is through training and development programs. The importance of training and development programs can only be appreciated with a clear understanding of its direct imp...

For being a populated country with inadequate resources, the present environmental state of Bangladesh is alarming due to ongoing exhaustion of the natural environment and its consequences on society. In Bangladesh, human health, ecosystems and economic growth are threatened by severe environmental pollution and other environmental concerns. Bangla...

Corporate Social Responsibility (CSR) is becoming a topic of significant concern among the experts from both academia and industry all over the world. However, actual adoption of the concept in today’s business world is still sparse especially in the less developing countries including Bangladesh. Most of the businesses in Bangladesh considered phi...

Owing to the ongoing exhaustion of the natural environment and its consequences on the society, the present environmental state of Bangladesh, a populated country with inadequate resources, has become enormously alarming. The human health, ecosystems and economic growth are threatened by severe environmental pollutions and encroachments. Bangladesh...

Corporate social responsibility, in short CSR, has become a vibrant issue of discussion for both academics and business enterprises equally over the last decades. Nowadays, organisations are considering CSR as a prime corporate strategy in achieving enduring competitive business advantages. Likewise, organisations are becoming more beneficial throu...

Over the last few years, corporate social responsibility (CSR) has become an essential issue for academics as well as for businesses in a similar way. These days, many organizations deem CSR as a primary corporate tactic for attaining a long-lasting competitive advantage. Also, organizations are benefited through CSR practices by satisfying their v...

Abstract: Superstores are becoming popular among the customers in the developing countries including Bangladesh. The chain superstores are now a growing phenomenon in city areas of Dhaka and Chittagong in Bangladesh. Agora, Meena Bazar, Nandan, PQS, Prince Bazar, Shawpno etc are some of the renowned superstores which have made life easier and conve...

This study endeavors to understand the perceptions of the accounting community towards the theme of CSR in the context of Bangladesh. The existing literature was reviewed to establish the theme of corporate Social responsibilities (CSR). Theme of corporate social responsibility is a very delicate matter. While user claims they want to know about th...

The purpose of this paper is to examine on the one hand, the importance of the effect of cultural negotiating in an international marketing strategy. This side covers cultural elements such as language, religion, social factors, and how these impact on an international marketing strategy. On the other hand it covers on (Bangladesh side), how cultur...

The most debated issue in the field of finance is over the effect of dividend policy on market price per share. There are huge literatures for and against this wisdom. The current study has been undertaken aiming at evaluating the effect of dividend policy on market price of share in the context of Bangladesh. The study has covered secondary data a...

Banks play an important role in the economic development of every nation. They have control over a large part of the supply of money in circulation. Since, the appearance of private commercial banks is the larger portion of the banking sector in Bangladesh, thus this study is intended to measure the performance of selected private sector banks (fiv...

A loyalty program is an important element of customer relationship management for firms related to the retailing sector, apparels, airlines, and hotel industry. As there is proliferation of loyalty programs over the wide range of categories, this is little research that also focuses on loyalty programs and measurement of its impact on consumer purc...

Abstract: This study attempts to understand consumers‟ online shopping behaviour while investigating the major factors that affect consumer‟s decision-making processes. The „Stimulus Response Model‟ was chosen as the basis of framework of this study to explain consumers‟ behaviour through their motivations to buy products online. The existing liter...