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Rania Mohamed Samir Hussein

Rania Mohamed Samir Hussein

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15
Publications
3,685
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106
Citations
Citations since 2017
6 Research Items
93 Citations
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201720182019202020212022202305101520
201720182019202020212022202305101520

Publications

Publications (15)
Article
This research aims to examine the relationship between antecedents of a proposed extended technology acceptance model (TAM) and level of social media use. It also tests the mediation effect of usefulness, attitude and satisfaction on level of social media use. The model is tested based on empirical work in the form of a large scale survey conducted...
Article
This paper examines the utility of contrarian analysis in discovering antecedents of user engagement on social media. The wide range of variables and their high degree of variability lend to using contrarian analysis. This study used a quantitative method based on a large-scale survey of 388 social media users in the U.S. to test a re-defined techn...
Article
With today’s proliferation of channel options, the retail industry should strive to provide a pleasurable experience to customers as they surf across different channels, in order to keep them connected. This study attempts to investigate channel choice in the retail industry in a multichannel environment. It examines the association between three s...
Article
Full-text available
Focusing on the emerging economy in the Middle East and North Africa (MENA) region, this paper seeks to examine and test the antecedents of technological innovation adoption in the higher education sector and its impact on the learning environment. This research focuses on the adoption of technological education tools by students, who are the main...
Article
This article examines the drivers of global brand purchase likelihood and delineates theoretical and practical implications for marketers. A distinctive model is developed based on theoretical and empirical foundations in the branding and consumer behavior research and the constructs used are well grounded in literature. The model proposes that per...
Article
Purpose This study examines antecedents of customer engagement on social media and how these platforms can enhance customers’ continuation intention. Customer engagement is manifested by the continued use of social media and is expected to occur when customers have a positive attitude toward social media. Thus, the main objective of this research...
Article
Full-text available
Title: Users' engagement on Facebook: a cluster analysis Author: Rania S. Hussein; Abeer A. Mahrous Addresses: School of Business, The American University in Cairo, P.O. Box 11835 New Cairo, Egypt Business Administration Department, Faculty of Commerce, Cairo University, P.O. Box 12613, Giza, Egypt Social media platforms have shown dramatic grow...
Chapter
This study aims to explore the factors that determine customer loyalty in the telecom industry. The mobile market in Egypt is used as the particular context of study. A distinctive model is developed drawing on the results of previous empirical work on customer loyalty. The model proposes that customer loyalty in a service industry like the telecom...
Article
This study aims to explore the factors that determine customer loyalty in the telecom industry. The mobile market in Egypt will be used as the particular context of study. A sample of 600 mobile subscribers was drawn from the cell phone users in Egypt. A distinctive model is developed drawing on the results of previous empirical work on customer lo...
Article
Purpose – This paper aims to examine the factors that affect the adoption of technological innovations in a service industry, like the higher education industry. Specifically, the use of Web-based technology (WEBCT/blackboard) by faculty and administrators in universities in Egypt in the delivery of educational material and communication with stude...
Article
Full-text available
This study aims to explore the factors which discriminate between the use at different levels of the social media in Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide Facebook users on the basis of three groups of factors, namely, Internet experience, psychographics and sati...
Article
The main objective of this research is to increase academic understanding as well as provide managerial implications in relation to the determinants of the levels of web adoption for marketing purposes by small and medium sized enterprises (SMEs) in Egypt. Web adoption is specifically defined in this research as the ownership of a website to commun...

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