Randall Shannon

• Ph.D. in Marketing
• Managing Director at College of Management, Mahidol University

Food waste is a serious issue around the world. One way to address this issue is distributing food surpluses through food-sharing platforms. There are a limited number of empirical studies investigating the drivers of using food surplus-sharing platforms, particularly in developing countries. This paper investigates the impacts and connections betw...

EntREsilience, a five-country longitudinal qualitative study, was launched in 2020 in China, Malaysia, the Philippines, Thailand and the UK to understand how entrepreneurs manifested resilience in response to the COVID-19 pandemic crisis events from March 2020 to February 2022. EntREsilience proposed a resilience-manifestation process model describ...

EntREsilience, a five-country longitudinal qualitative study, was launched in 2020 in China, Malaysia, the Philippines, Thailand and the UK to understand how entrepreneurs manifested resilience in response to the COVID-19 pandemic crisis events from March 2020 to February 2022. EntREsilience proposed a resilience-manifestation process model describ...

EntREsilience, a five-country longitudinal qualitative study, was launched in 2020 in China, Malaysia, the Philippines, Thailand and the UK to understand how entrepreneurs manifested resilience in response to the COVID-19 pandemic crisis events from March 2020 to February 2022. EntREsilience proposed a resilience-manifestation process model describ...

This study contributes to the emerging literature on the negative effects over consumption that social media users may develop as a consequence of being engaged on social media platforms. The authors tested materialism’s direct and indirect impacts on compulsive, conspicuous, and impulsive buying, adding two novel mediators: attitudes toward social...

There is a causal relationship between existential dangers to our biosphere and our unsustainable consumption practices. For more than three decades, academics and researchers have explored ideas to make consumption practices sustainable. Still, a practical and widely accepted solution to the problem is missing. This review aims for a theoretical a...

This study contributes to the emerging literature on the negative effects over consumption that social media users may develop as a consequence of being engaged on social media platforms. The authors tested materialism's direct and indirect impacts on compulsive, conspicuous, and impulsive buying, adding two novel mediators: attitudes towards socia...

Data compiled based on publications in Thailand and within Asia up through mid-2021.

Research have revealed that consumers increasingly rely on information accessed through social networking sites as a guide for planning their future purchases. Furthermore, social networking sites content has been found to induce compulsive, conspicuous and impulse buying behaviors which are associated with overconsumption, economical, social and e...

Purpose This study aims to show how the increasingly popular life course paradigm (LCP) can be employed as an alternative to the successful aging perspective (SAP) as an overarching conceptual research framework to study elderly consumers' financial well-being. Design/methodology/approach A questionnaire was administered to a convenience sample of...

Research have revealed that consumers increasingly rely on information accessed through social networking sites as a guide for planning their future purchases. Furthermore, social networking sites content has been found to induce compulsive, conspicuous and impulse buying behaviors which are associated with overconsumption, economical, social and e...

Trends in world population growth have created an agri-food demand that is unsustainable under the present resource-intensive agricultural systems and expected growth in income levels in many developing countries. As such, research and policy making related to sustainable development have focused on consumption. One major approach to sustainable co...

Marketers and academics have long been trying to develop effective segmentation models such as several versions of the family life cycle (FLC), which predicts behavior based on stages people are expected to sequentially experience during their lives. However, stage-based factors have been found poor predictors of consumer behavior, and assumptions...

The objective of this research is to examine the factors that promote the onset and continuity of preventive health-care behaviors over the course of one’s life. Using the life course paradigm as an overarching conceptual framework, hypotheses are developed that relate to the role of life events that trigger processes responsible for the initiation...

This review explores the rising research field of sustainable development in combination with innovation. The basis to reach sustainable development is innovation, which plays a role on all dimensions, be it economically, socially, or environmentally. In this review, science mapping techniques were employed in order to asses 1690 journal articles e...

In countries where pensions are not the main responsibility of employers or governments, workers need to plan for their own postretirement financial well-being. This study investigates the financial preparedness of middle-aged workers in the United States, the Netherlands, Thailand, and Malaysia. Within- and between-country differences of three var...

The objective of this research is to examine the factors that promote the onset and continuity of preventive healthcare behaviors over the course of one’s life. Using the life course paradigm as an overarching conceptual framework, hypotheses are developed that relate to the role of life events that trigger processes responsible for the initiation...

The world is moving towards an aging society, which causes a rise in the population of people with disabilities. A lot of attention is given to the use of digital technologies that can facilitate activities and solve issues in the daily life of a disabled person. The Sustainable Development Goals (SDGs) initiative launched by the United Nations foc...

In countries where pensions are not the main responsibility of employers or governments, workers need to plan for their own postretirement financial well-being. This study investigates the financial preparedness of middle-aged workers in the United States, the Netherlands, Thailand, and Malaysia. Within- and between-country differences of three var...

The chapter on retailing discusses issues related to retailing, logistics, accessibility, aging, and consumption as relates to sustainability.

This book aims to identify various trends and help those working in Thailand better understand the market.. It is free to share.

Many studies show that the usage rate of the internet by older adults is the lowest of any demographic group. This paper explores the reasons for older adults' lower inclination to use the internet by employing control theory. The theory suggests that as people increasingly experience 'losses' with age they also experience loss of control of their...

In today's competitive environment, consumers face a hectic pace of life and are often time pressured when managing their occupation and family. This study investigates the effects of time pressure stress on store loyalty in the context of food and grocery shopping in Thailand. Additionally, this research introduces the concept of shopping motivati...

In the competitive world of today, consumers are facing a hectic pace of life, and are often time pressured when managing their works and family. This study aims to investigate the effects of time pressure stress on store loyalty in the context of food and grocery shopping in Thailand. Additionally, this research introduces the concept of shopping...

The culturally diverse shopping environments require marketers to gain strong intercultural communication competence (ICC). Although, several previous studies have emphasized the significance of ICC in marketing, however, empirical investigations of the subject are scarce and inconclusive. The exceptional characteristic of Malaysia with its exceedi...

This study attempts to understand the moderating roles of in-store marketing by incorporating the effects of shopping motivations on repatronage and word-of-mouth intentions in the context of fashion apparel by applying theories related to self-determination and social impact. Structural equation modeling using data collected from young adult fashi...

Compared with manufacturing locational analysis, relatively few scholarly researchers have demonstrated serious interest in examining the forces responsible for same store retail clustering in large cities. The centrifugal and centripetal forces influencing retail locations were once the subject of serious intellectual debate. Same product retail s...

Purpose This study aims to develop a theoretical concept by examining the country image effects on luxury value perception, a matter past studies have overlooked. Multiple facets of country image, cognitive and affective dimensions, have been developed to evaluate perceived luxury value and purchase intention. However, no prior studies have conside...

Food retailers have been expanding rapidly in Asian countries yet may face unexpected problems with consumer acceptance of private labels due to cultural differences. PL acceptance has thus far been low in Asian markets, yet few studies have been conducted to explore potential issues related to culture. This study explores Thai and Chinese shopper...

Today, consumers are facing a hectic pace of life, and frequently resulting in time pressure stress with their works and family matters. Time pressure stress is considered to be a key factor that consumers regularly encounter, especially among double-income households and people who are experiencing work-related pressure. Literature shows that time...

Marketing Management in Asia is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. It employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the la...

With a population of nearly 70 million people, Thailand is a large and attractive emerging market, drawing investments from various foreign food retailers since the 1980s. An economic crash and currency devaluation in 1997 brought both new challenges and opportunities, and led to a renewed wave of expansion, but also calls for regulation, which had...

Nowadays, the loyalty scheme has been adopted widely across industries, such as airlines, hotel, car rental, financial services, retailing stores. However, there were also several cases of failure of loyalty program implementation. Even with a number of previous studies and the proliferation of loyalty scheme implemented around the world, the effec...

Abstract: This paper aims to explore the reason why older consumers show less acceptance of technological innovative products or services by using the Control Theory framework, because assuming all non-adopters as homogeneous may be inaccurate. Since many older consumers have rejected technological innovative products, we should learn more by focus...

Food retailers have been expanding rapidly in Asian countries, yet may face unexpected problems with consumer acceptance due to cultural differences. Collectivist culture and extended families imply it is likely there are more people in the shopping group, and the importance of face and status may lead to higher social risk in regards to buying pri...

This study examines the role of religion and religiosity in the relationship between materialism and life satisfaction. The findings suggests that religion may be a key factor in understanding differences in findings of previous studies regarding the inverse relationship found in the vast majority of previous studies. Based on a large-scale study i...

Abstract: This paper aims to explore the reason why older consumers show less acceptance of technological innovative products or services by using the Control Theory framework, because assuming all non-adopters as homogeneous may be inaccurate. Since many older consumers have rejected technological innovative products, we should learn more by focus...

To understand the mechanism of how loyalty programs can work effectively, this paper reviews relevant factors which affect the effectiveness of this loyalty tool and then categorizes them into five groups: Program Design, Customer-related Factors, Market and Environmental Factors, Program Implementation, and Post-participation Customer Behavior. In...

Extended Abstract: The purpose of this study is to examine aging consumers behavior and their perceptions of the Smart home and its applications as well as the factors that influence their decisions to accept or reject the Smart home concept. This study try to understand the factors that affect technology acceptance in the framework of innovation a...

Purpose – The purpose of this paper is to identify underlying personal values that determine the mall shopping behaviour of Chinese consumers and to propose shopping intention as an additional mediator that enhances the value‐behaviour link. Design/methodology/approach – A self‐administered web‐based survey with convenience sampling was used to co...

Personal values are important determinants of consumer behavior. While previous research has identified values (i.e., openness to change and self-enhancement) which guide consumers’ mall shopping behavior, they have been set in a Western cultural context. By adopting a value–attitude–behavior (VAB) model, this study examines what and how personal v...

In today world of retailing, consumers have a number of shopping alternatives including e-commerce, catalog shopping, and physical stores. Retailers have been seeking for the most effective ways to attract shoppers to patronize their business. Although there may be more convenience for consumers to shop through online and catalog channels, most sho...

Customer trust is of vital importance for relationship marketing in services. Service providers increasingly market their services globally, yet few researchers have addressed differences in customer trust across cultures. Our research fills this void by proposing a model, based on existing trust literature, that suggests the overall feeling of tru...

Because of suggested beneficial effects of word-of-mouth (WOM) referral, service companies have invested large amounts of money in customer referral programs as well as programs aimed at fostering positive communication among their existing customers. The question of cross-cultural differences in the effectiveness of WOM has recently gained increas...

We argue that existing explanations for the stock-market investor's disposition to “ride losers too long” are unsatisfactory because they abstract from any role for information processing. We propose instead that the disposition effect is a special case of “waning vigilance:” investors pay less attention to new information and analysis when making...

Prior to the economic crash of 1997, Thailand had been one of the fastest growing economies in the world. A number of foreign retailers invested in the market, which became easier to do after this date due to relaxed ownership restrictions. Rapid expansion ensued which led to complaints and attempts at regulation. This study reviews the food retail...

Abstract Consumer researchers have long been interested in understanding the development of materialistic attitudes and values in different cultural settings. The life course approach, which has developed recently as an interdisciplinary programme for studying various aspects of behaviour, was used as an overarching framework for studying the devel...

Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behavior Nearly all previous empirical studies attempt to explain this behavior by correlating m...

Prior to the economic crash of 1997, Thailand had been one of the fastest growing economies in the world. A number of foreign retailers invested in the market, which became easier to do after this date due to relaxed ownership restrictions. Rapid expansion ensued which led to complaints and attempts at regulation. This study reviews the food retail...

Purpose The purpose of this paper is to examine attitudinal and behavioral shopping patterns related to hypermarket shopping in an Asian market, which has undergone a revolutionary transition from traditional to modern trade food retailing in the past decade. The first class includes shopping enjoyment, risk aversion, price signaling, innovativenes...

Lower disposable income among Asian grocery shoppers, heavily discounted private label grocery brands, relative to national brands, and a favorable retail distribution structure would seem to predispose the former to success. But this has not been the case. To learn why private label grocery brands have not succeeded in Asia, two identical shopper...

While the marketing phenomenon of the private-label grocery brand has been studied in considerable depth in Western countries, particularly in Britain and major parts of Europe, this has not been the case in developing Far Eastern markets, perhaps in part because the established retail formats have not been conducive to their growth. The recent bro...

Research and theory on grocery shopping has primarily been developed based on Western concepts, which tend to emphasize time pressure and the value of time. Research was undertaken to contrast a collectivist Asian culture (Thailand), with an individualist culture (USA) to explore whether theorized cultural differences would affect shopping attitude...

Tourism generates high levels of revenue and is a major source of foreign exchange for Thailand. China is considered a large and attractive market, with visitors from China being the third most numerous annually, behind Malaysia and Japan. Survey research was conducted to explore choice criteria among leisure tourists from China to identify drivers...

The tourism industry in Thailand is a major source of revenue and supplies jobs for as much as ten percent of the workforce. Seeing that the third largest group of in-bound tourists is from China, exploratory empirical research was conducted in Chinese to better understand their interests and behavior. Factor analysis was applied to analyze and ill...

The penetration of credit cards has been low in Thailand for decades, possibly due to high income requirements above the reach of the mass market. These requirements were set by the Bank of Thailand, and have recently been waived. As a result, the credit card market is expected to increase by at least 50% by the end of 2002. As the market is becomi...

Banking in Thailand has been established for nearly 100 years, and like other businesses, banks must compete by offering competitive services. Many banks appear to use a strategy communicating differentiated services and attractive interest rates, but is this effective? What factors drive bank choice? Little work has been done related to services m...

With a large population and an emerging economy, Vietnam offers potentially high growth markets for many industries. Life insurance was first offered by a state owned enterprise in 1996, but competition intensified when foreign competitors were allowed to enter in 1999. There are now five companies competing and the state owned enterprise has seen...

Food and household products retailing in Thailand has changed tremendously over the past few years as European hyper/supermarkets entered and eventually dominated the local market. In Europe, private label brands are one way of raising margins amid high competition between the chains, as well as serving to differentiate their offerings. Interviews...

European retailers are rapidly expanding into Thailand, and among their strategies they are launching private label brands. Based on the rationale that private label brands tend to offer low prices, the combination of low incomes and the economic recession should make private label brands attractive - yet, given that this is a region where face and...