Rana Muhammad Shahid Yaqub

Rana Muhammad Shahid Yaqub
The Islamia University of Bahawalpur | IUB · Department of Management Sciences

PhD(Marketing), Universiti Utara Malaysia ,MS/M.Phill (Marketing)& MBA(Marketing)

About

54
Publications
21,088
Reads
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93
Citations
Citations since 2016
44 Research Items
87 Citations
20162017201820192020202120220510152025
20162017201820192020202120220510152025
20162017201820192020202120220510152025
20162017201820192020202120220510152025
Additional affiliations
February 2020 - present
The Islamia University of Bahawalpur
Position
  • Professor (Assistant)
October 2005 - present
The Islamia University of Bahawalpur
Position
  • Lecturer
Education
February 2016 - December 2018
Universiti Utara Malaysia
Field of study
  • Marketing
September 2011 - September 2013
National University of Modern Languages
Field of study
  • Business Adminstaration(Marketing)
September 2000 - February 2003
The Islamia University of Bahawalpur
Field of study
  • Business Administration

Publications

Publications (54)
Article
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In a developing nation such as Pakistan, the textile sector is crucial for employment creation and poverty reduction. As a result of digitization, standard industrial operating processes have altered. The study, which is built on resource-based theory, seeks to determine how the digital supply chain (comprised of blockchain, the internet of things,...
Article
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The core objective of this research effort entails the satisfaction assessment of the students of public sector universities of Punjab, Pakistan during and after the forced lockdown of COVID-19 for approximate two years and faced a number of issues, challenges, and problems during the restoration of the physical mode of education. The world had to...
Article
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Cyberloafing, or employee non-work-related online activity while at work, has become a common issue for many businesses. The current study has investigated the determinants (personality traits, boredom, emotional exhaustion, and creativity at work) of cyberloafing in the higher education institutions of Pakistan with moderation effect of online add...
Article
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The study has investigated the relationship among positive deviance, psychological capital innovative climate and employee engagement. It has checked the moderation effect of organizational justice among the relationship between independent (positive deviance, psychological capital innovative climate) and dependent variable (employee engagement). D...
Article
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Food waste has attained considerable attention globally during the last decade, owing to its environmental and social impacts. Consumers’ low preference to purchase edible fruits and vegetables with unusual appearance, discoloration, etc., technically referred to as suboptimal food, significantly contributes to food waste. Consumers are more likely...
Article
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The purpose of this study is to determine the role of web-design, e-payment and e-traceability in developing customer satisfaction with the mediating role of consumer behavior in emerging bricks and clicks businesses trends in South Punjab. In the era of Covid-19, the online businesses are increased in South Punjab, but customer’ satisfaction is st...
Article
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The online brands in Pakistan are facing brand loyalty issues as the market is new and emerging for Pakistani consumers. The less satisfaction of consumers with different operations of online businesses is the fundamental reason for this loyalty challenge. The purpose of this study is to identify different factors that are contributing to the brand...
Article
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Purpose: Recent research about consumer webrooming behavior has conferred the importance and wide prevalence of this behavior and indicates the impelling need for the exploration of this emerging phenomenon in the omni-channel retail environment. The purpose of this study is to understand consumers’ reasons related to channel attributes, acting as...
Article
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The act of bullying in Higher Education Institutes HEI,s is considered a neglected topic. The objective of this study was to analyze the impact of employee voice, innovate climate, workplace bullying on turnover intentions. Organizational justice was deemed to be a mediator while organizational climate a moderator. Data was collected from the emplo...
Article
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It is essential to prevent food waste by successfully promoting the consumption of suboptimal food. Therefore, the undertaking research examines the impact of environmental concern, quality inferior, and individuals' attitude on their suboptimal food purchase intention in Pakistan. The study uses the "Theory of planned behavior (TPB)" as underpinni...
Article
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The study intends to investigate the entrepreneurial intention among women population of south Punjab that assist to overcome poverty elevation predicted by different variables. The research intends to examine the relationship of entrepreneurship related orientation, entrepreneurship education and women entrepreneurial mindset to become self employ...
Article
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In this current era of a competitive world, it's has become necessary to every organization to maintain its sustainable performance and retain its employees. Researchers have reported that there are different factors that relate to organizational performance. Therefore, this study tries to find out relation of under study variables with organizatio...
Article
The paper investigates and compares different groups of customers (stayers and switchers) in terms of antecedents of customer loyalty in the telecommunications (telecom) sector, specifically, customer satisfaction, perceived service quality, perceived price fairness, perceived justice in service recovery, and relational bonds. The data were analyze...
Article
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Purpose: Corporate governance and management of working capital are seen as two main fields of corporate finance. The purpose of the research study is to examine the interrelationships between corporate governance, working capital management and performance of the firm. Design/Methodology/Approach: Sample consists of 140 non-financial firms listed...
Article
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Environmental sustainability, air pollution and saving natural resources has become the priority of not only government but researchers, practitioners and consumers. The growth in the transport sector uplifts the consumers' living standards but at the same time, deteriorated the environment and polluted the air especially in developing countries li...
Article
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The purpose of this study is to assess the response level of individuals concerning Islamic Insurance in Pakistan and to measure its outreach and most pertinent factors affecting customer selection of Islamic Insurance. It also seeks to make informed recommendations on empowering frameworks for the establishment of Takaful insurance through relevan...
Article
This study aims at finding the effect of “Traditional Media Marketing”, “Social Media marketing”, and “Word of Mouth” on the customers’ “Intention to Purchase” (ITP) through their Commitment to specific Mobile phone brand Samsung mobile in Pakistan. The data was collected by using quantitative approach specifically from those professional accountan...
Article
Job satisfaction has gathered a lot of attention and focus throughout the world from scholars as well as researchers. This study aims to investigate and analyze the relationships among perceived social support, rewards, and job satisfaction. Additionally, the moderating effect of school climate will be investigated between the relationships of perc...
Article
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The basic purpose of this study is to understand the impact of brand experience, brand reputation, and brand love on electronic word of mouth (eWOM) in the Smartphone industry. The primary data includes 312 valid responses collected through a survey conducted in Bahawalpur city of Punjab Province, Pakistan. Findings have shown that Smartphone brand...
Article
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This research work is a major contribution to the existing literature as it explores the impact of brand heritage on brand attachment and consumer repurchase intentions by investigating the Pakistani public perceptions towards Suzuki Motor Cars. This research paper signifies that relation among brand heritage, brand attachment and consumer repurcha...
Conference Paper
Objective: The employees’ need of appreciation and motivation emerges in the presence of Rewards, Empowerment and Training, the supply of which fuels up performance of employees. This study contributes towards the effects on Creative Performance, Extra-Role Customer Services and Job Performance of the employees gaining indirectly by the organizatio...
Article
Full-text available
This research work is a major contribution to the existing literature as it explores the impact of brand heritage on brand attachment and consumer repurchase intentions by investigating the Pakistani public perceptions towards Suzuki Motor Cars. This research paper signifies that relation among brand heritage, brand attachment and consumer repurcha...
Article
Full-text available
This research work is a major contribution to the existing literature as it explores the impact of brand heritage on brand attachment and consumer repurchase intentions by investigating the Pakistani public perceptions towards Suzuki Motor Cars. This research paper signifies that relation among brand heritage, brand attachment and consumer repurcha...
Article
Full-text available
Customer loyalty has gained foremost attention among the practitioners and the academic researchers because of its proximity to organizational growth, profit and survival. Based on existing literature, this study has highlighted a few critical issues related to the telecommunication sector in Pakistan such as the decline in subscriber growth, decre...
Article
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A plethora of researches about the repercussions of workplace bullying has depicted the negative employee emotional reactions, particularly neglecting the rational understanding behind this phenomenon. The current research examines the effect of workplace bullying on organizational work related outcomes. Researchers integrated the social exchange t...
Article
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This paper is based on analyzing the impact of customer perceptions towards various antecedents of loyalty. Study proposed a research framework derived from Oliver 4 stage model of customer loyalty supported by Expectation Dis confirmation Model and Principles of Reciprocity. Various determent of loyalty like perceived service quality, perceived pr...
Article
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The main objective of this study was to examine the previous and contemporary literature available on customer profiles (Stayers & Switchers Domain), to identify the most critical issues, challenges and limitations. Moreover, to suggests the future direction for conducting the research in these areas. Literature for the current paper was reviewed a...
Article
Impulse buying or impulse purchase describes the behavior of buyers or shoppers who buy things from stores that are not preplanned to buy. Instant purchased is named as impulse buying. This paper is an attempt to find out what factors affect most on impulse buying behavior in Bahawalpur Division. Through this study impact of variables is analyzed l...
Article
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The aim of the study was to examine the most discussed relationship between capital structure and firm value by investigating the intervening impact of various corporate governance measures. chief idea of the study was to observe the moderating impact of chosen governance attributes (board size, board independence, CEO role duality, managerial owne...
Conference Paper
Banks are the extensively known institutions of eminent financial interest and worth with vivid economic and societal recognition and acknowledgement. These institutions involve financial intermediation of two customer categories: depositors and borrowers, being the conspicuous elements of establishment’s success or failure. Customer Satisfaction i...
Article
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Customer loyalty is amongst the main phenomenon of concern for marketing practitioners and academicians because of its link to organizational survival, development and growth. Loyalty reflects the customer's sense of belongings or affections with the firm's employee, product or service. These intentions directly affect the customer-rephrased behavi...
Conference Paper
Full-text available
Customer satisfaction has always been a matter of great attention and it is compared with other theories to improve the performance of a company or a product. This study investigated effect of brand popularity on customer’s prepurchase dissonance, customer satisfaction and customer’s trust towards a brand in Pakistan for household appliances. We de...
Article
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The objective of this research is to find the impact of supplier and customer involvement on new product development. This study aims to explore what factors affect supplier and customer involvement altogether and how such involvement affects new product performance. The study is about the empirical survey data from 190 questionnaires distributed i...
Article
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In this study, by means of instance succession exploration we observed impact of foreign direct investment, exports and exchange rate on economy intensification of Pakistan. Information were collected from IMF ,World Bank range figures since 1990 to 2010. We used four variables for this purpose like GDP; it is dependent variable and independent var...
Article
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Purpose:The purpose of this study is to investigate the impact of macroeconomic variables, Foreign Direct Investment and Trade Balance on the Economic Growth (GDP) on Pakistan economy by using the 25 years data from the time period 1990-2014.Methodology:For the empirical finding time series annually data are used to monitor by examination the stati...
Article
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There are lots of reasons to purchase counterfeits in this world. People purchase counterfeits due to its low price, to seek social status, due to their low income etc. The sale of counterfeits has a great effect on any country's economy and it also damages the intellectual property rights. So the research in this matter is a dire need in market. S...
Article
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This study shows that the organizational support and altruism play vital role in increasing the organizational citizenship behavior. In the service industry, service climate play moderator role where the individuals of the organization feel the high intensity of obligation to perform their duties. Employees contact directly with their customers and...
Article
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Purpose: The purpose of this research is to find out the factors which affect Job satisfaction at public sector secondary schools of Rahim Yar Khan. Design: This research is quantitative types. Sample size of 260 is selected and questionnaire is distributed among the secondary school teachers of city Rahim Yar Khan. 200 questionnaires were complete...
Article
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The rationale of the study is to observe the influence of corporate governance measures and leverage on the non-financial firms profitability. Panel econometric method ordinary least squares used to examine the impact of capital structure and corporate governance measures on the profitability of non-financial companies regularly traded on the Karac...
Article
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Purpose of the study was to provide a road map for practitioners to access the knowledge management maturity and align the knowledge management with business strategies achieving the objectives. This study is conducted in Pakistani universities. Knowledge management maturity assessment questionnaire is use in this study for accessing the level of k...
Article
while making an appeal to the expectancy, equity, agency and control theories of motivation. They postulate that the partners in a network arrangement exhibit greater degrees of motivation in a relational space that characterizes a higher alignment of interests, positive perceptions about the instrumentality of network goals towards the attainment...
Article
The relationships in any socio-structural arrangements are probable to last long if driven by trust (not deterrence) and having power symmetry is a necessary if not the sufficient condition for culmination of trust in strategic networks. But in very fewer instances the organizations are embedded following this pattern. Usually there exists some pow...
Article
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The quality of output from a process, to a substantial extent, depends upon quality of the input. The performance of an educational institution badly suffers when it faces a 'wear out' in the quality of its in-take. Sometimes it is a deficient induction criterion due to which inappropriate elements hold majority in admitted population of an institu...

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Question
i am working on customer switching behavior in telecom sector

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