Ramprabha Kumaravel

St.Thomas College of Arts and Science · Business Administration

Retailing refers to the arrangement of activities required to sell goods and services (products) to end consumers for use by themselves, families and other households. From the shoppers’ point of view, the retailer serves him by providing the goods that he needs, in the required assortment, at the requisite place and point in time. The role of a re...

The present study deals with the environment in which the employee find himself to be creative, providing all the resources that helps him to promote or develop new ideas and giving the innovative outputs. The study concentrated on the factors developed by Kanter in 1988 which is involved in empowering the employees through the structure of the env...

The present study deals with the environment in which the employee find himself to be creative, providing all the resources that helps him to promote or develop new ideas and giving the innovative outputs. The study concentrated on the factors developed by Kanter in 1988 which is involved in empowering the employees through the structure of the env...

The Indian retail marketplaceincorporates a vivaciousamalgamation of challengingshoppers, increasingechelons of consumption patterns and a risingpopulace base. The purchasingpronouncementof a shopperpasses through various levels, which are perpetually influenced by behavioural forces.It'sessential for the retailers to form their retail store enviro...

In this competitive world, Knowledge Management (KM) plays an important role in enhancing the organization to achieve the competitive advantage and organizational success. Hence it is necessary to view the impact of KM on the growth of the organizations, especially in corporate sectors. To our knowledge, KM practices have implemented in the majorit...

Consumers use store image as an evaluative criterion in the decision-making process concerning retail selection. In concentrated and relatively saturated retail markets, the position that a retailer score out in the consumer mind is a vital element of its strategy.Store image should be viewed from both the consumer's and the retailer's perspective....

The concepts and theories of consumer purchase behaviour have drawn upon various areas such as social psychology,sociology,psychology,economics and cultural anthropology.Shopping is the examining of goods or services from retailers with the objective of purchase at that time. Different people have different perceptions while they go for shopping. S...

Shopping motives can be described as consumer's needs and wants as they are concerned to stores at which to make the purchase. Motivation in general is defined as 'an internal drive that reflects goal-oriented arousal' (Arnould, Price, and Zinkhan, 2002). In a shopping context, motivation can be described as the vibrant force inside consumers that...

E- Commerce has augmented rapidly in the recent years with the development of internet. Online shopping is the third most popular activity on the internet after email and web browsing. As more and more businesses continue to establish an online presence, they are finding that some consumers are still reluctant to shift in that same direction. For v...

E-Commerce has augmented rapidly in the recent years with the development of internet. Online shopping is the third most popular activity on the internet after email and web browsing. As more and more businesses continue to establish an online presence, they are finding that some consumers are still reluctant to shift in that same direction. For va...

Retail shopper behaviour is that subset of human behaviour that is concerned with the decisions and acts of individuals in purchasing and using products of a manufacturer or purchasing from particular retailer. The Indian consumer evolves they expects more and more at each and every time when they steps into a store. Demographics influence consumer...

This paper attempts to study on the store resonance and its impact on the dimensions of retailing which in turn have an effect on the women shopping behaviour. To analyse the intensity of store resonance on the women shoppers based on the retail factors, a scale was generated, validated and compared with the retail factors of the store. The study i...

The concept store resonance is adapted from the concept brand resonance which was initiated by Kevin Lane Keller (2001). Store resonance is the ultimate relationship between a store and a customer. The closeness of that bond between the store and the customer can be measured using four factors: loyalty, emotional bond, being a member of the store c...

Any person, who buys a product/service, may not be necessarily user or consumer. The subject of shopper behaviour has focused on individuals and the factors that impact their decisions to spend their resources on consumption-related items. The concepts and theories of shopper behaviour have drawn upon diverse disciplines as psychology, sociology, s...

 Abstract—Shopping has long been regarded as a risky activity as shoppers may be uncertain of a purchase decision and the consequences of a poor decision (Bauer, 1960). Risk plays an essential role in consumer behaviour, and it makes a valuable contribution towards explaining information-searching behaviour and consumer purchase decision making. R...

Store image can basically be defined as customers’ perception of a store, or in other words what customers think of a store based on the stimuli they receive with their senses. (Peter and Olson, 2005). Creating an appealing store image that speaks to ones customer segment is important for retailers in order to attract customers. In this context, it...