Rami M Ayoubi

• PFHEA, FRSA, PhD(Nottingham), MA(Nottingham), BA(Hons), PGdip, Adv PGdip.
• Professor (Associate) at Coventry University

Fly-in faculty (FF) mode of teaching plays a crucial part of Transnational Education (TNE) and is widely prevalent as part of international higher education, offering cross-border delivery of curriculum. In this paper, we studied the student learning experience of the FF within a franchised transnational business programme in Qatar. A total of twen...

Our study evaluates academic performance, motivations, and experiences of technical college students in a top-up university degree program at a Qatari-based UK transnational education provider. Using a mixed-methods approach, we analyzed academic performance through one-way ANOVA of 53 students, comparing their grades with peers who began their deg...

After the pandemic, there has still been an increased interest in examining university students’ entrepreneurial goals. In this study, we looked at the practicality and validity of using self-efficacy to broaden the theory of planned behavior (TPB) in assessing students’ intent to be entrepreneurs. Additionally, we looked at how students’ geographi...

Purpose This paper aims to answer the question: To what extent should neurodiverse students experience improved access to public universities in Egypt and why? Design/methodology/approach A systematic qualitative research method was used with data collected through semi-structured interviews with 44 educators in four universities in Egypt. A thema...

We examine the role of technological-personal factors of university students’ behavioural intention (BI) to continue using online services provided by the Ministry of Education in Oman after the pandemic. In total, 657 valid responses were collected from students who use online ministry services. We found that self-efficacy (SE) to be a determining...

Purpose Underpinned by social cognitive and ecological systems theories, this research explored higher education students' entrepreneurial intentions (EI). It begins by exploring how various factors, including entrepreneurship education (EE), entrepreneurial motivation (EM) and entrepreneurial environment (EENV), contribute to the evolution of EI o...

There is still no clear agreement between previous studies regarding the association between leadership effectiveness (LE) and emotional intelligence (EI), and the moderating effect of gender. In the current study, we tested the impact of (EI) on (LE) and the moderating role of gender on this relationship. We employed Hierarchical Moderated Multipl...

Recent studies show that the adoption of RME scenarios is still a matter of concern for non-western countries ((Mousa et al., 2019, 2021a, 2021b). In this paper, we theoretically propose the potential direction of RME scenarios that business schools in Egypt and other similar cultural context to implement through articulating the main antecedents o...

The failure of Enterprise Resource Planning (ERP) implementation in higher education institutions (HEIs) worldwide is much higher than other sectors, such as banking or manufacturing, yet limited research has been conducted on this field. To date, prior literature has identified some critical success factors (CSFs) mostly either in the domain of in...

Purpose Most Higher Education Institutions (HEIs) have silos of distributed processes, which adds to the confusion and conflict concerning the Customer Relationship Management (CRM), desires, expectation and needs (DEN). Where possible, in order to maximise resource impact and minimise organisational disruption, HEIs should practically map these DE...

Transnational higher education (TNHE) of UK universities has been noticeably expanding during the last two decades in the Arab Gulf region, but few studies investigated qualitatively the different ways in which students in that region experience both teaching and learning. The aim of this study is to understand the ways that students conceptualise...

Past studies have shown the efficacy of flipped classrooms and gamification learning approaches. However, we know little about the blend of these learning approaches. This study compares the effectiveness of gamified flipped classrooms (GFC) to traditional classroom (TC) learning ap-proaches. We study two different undergraduate cohorts over six-we...

We identified the major determinants of consumers’ attitudes towards organic food, including subjective and objective knowledge, sources of information and socio-demographic profiles of consumers in Lebanon. We used quantitative analysis for data collected from 371 questionnaires in the city of Beirut. The results indicate that consumers have, in g...

We identified the major determinants of consumers’ attitudes towards organic food, including subjective and objective knowledge, sources of information and socio-demographic profiles of consumers in Lebanon. We used quantitative analysis for data collected from 371 questionnaires in the city of Beirut. The results indicate that consumers have, in g...

Enterprise resource planning (ERP) systems are complex systems that face a high probability of failure, which require careful development by university management. This study aims at exploring the application of ERP implementation life cycle processes in the context of higher education sector (HEIs). The study employed a multiple case study approac...

Purpose Little research into organizational learning in the public sector in developing countries' is known. In this paper, the authors investigated the context of organizational learning in the public banks in Egypt. Design/methodology/approach An ethnographic field research was employed by spending a month inside each of two public banks in Egyp...

We investigated the relevance of introducing talent identification/classifications among Egyptian public business schools, as perceived by academics, and the expected outcomes of such proposed classification system. We employed thematic analysis of data collected from interviews with 49 academics from three large business schools. Our findings reve...

This paper addresses nurses working in public hospitals in order to find out how workplace fun may affect their perception of both organizational inclusion and meaningful work. Moreover, and given the novelty of organizational inclusion (OI) and meaningful work, more specifically in the context of developing countries, the authors explore the relat...

Purpose This paper aims to focus on academics’ in four public universities located in Egypt to explore the effect of narcissistic leadership on affective, continuance and normative commitment approaches with and without the mediating effect of academics’ silence. Design/methodology/approach The authors used a convenience sampling in which academic...

Purpose This paper addresses nurses working in public hospitals in order to find out how gender may affect their perception of both diversity management and organisational inclusion. Moreover, and given the novelty of workplace fun and the lack of research in this field in the context of developing countries, the authors explore the relationship be...

Higher Education Institutions (HEI) management are often uninformed as to how Customer Relationship Management (CRM) can best support the current university business strategy. Our study is extending a previous study undertaken by Khashab et al. (2020) who iteratively developed a high-level CRM implementation framework to support HEI management by p...

Purpose The purpose of this paper is to investigate whether females have different perceptions of diversity management and workplace happiness compared to their male colleagues. Furthermore, the paper explores whether diversity management perceptions mediate the relationship between workplace happiness and organisational citizenship behaviour. Des...

We aim to investigate the factors influencing student choice in the private higher education (HE) sector in Kurdistan-Iraq. Hence, this research attempts to add to the literature in terms of understanding student university choice, in general, and address the gap in the literature in the context of Middle Eastern studies including Kurdistan, in par...

OBJECTIVE Human resources management and organization studies. This paper investigates the main barriers of organizational inclusion practices of academics in Egyptian higher education institutions, and proposes interventions to enhance academics’ sense of organizational inclusion. METHODS A total of 350 academics were contacted and 245 of them we...

Purpose This paper aims to focus on academics in three private foreign universities located in Cairo (Egypt) to explore the effect of organizational learning on individual-level resistance to change with and without the mediation of authentic leadership. Design/methodology/approach A total of 960 academics were contacted and all of them received a...

Purpose The purpose of this paper is to examine the impact of transformational leadership (TL) on organizational commitment (OC) with the mediating role of organizational justice (OJ) in the higher education (HE) sector in Syria. Design/methodology/approach The data were collected from 502 employees from six HE institutions. Two measures of organi...

Purpose The purpose of this paper is to focus on 3 out of 24 business schools in Egypt in order to investigate their talent management practices of academics. Design/methodology/approach A total of 350 academics were contacted and 245 of them were interviewed in 49 face-to-face focus groups. The interview length for each focus group is about 45 mi...

Purpose Out of 24 public business schools in Egypt, the purpose of this paper is to focus on three in order to investigate how responsible management education is perceived and exercised by academics there. Design/methodology/approach A total of 168 academics were contacted and interviewed in 42 focus groups. The length of each focus group was abo...

Purpose – This paper focuses on 3 Egyptian public business schools in an attempt to explore the effect of inclusive/exclusive talent management on the organizational downsizing of academics and the mediating role of responsible leadership. Design/ methodology/ approach – A total of 330 academics were contacted and given a set of questionnaires. Aft...

We reveal the current level of flexible admission systems (FAS) at UK universities, and explore its impact on student enrollment rates. We employ quantitative analysis techniques for data collected and customized from the Higher Education Statistics Agency (HESA) in the UK, during the period 2010–2015. To understand the impact of FAS on student enr...

Science diplomacy has three different faces: science in diplomacy (using science as a diplomatic instrument in foreign policy); diplomacy for science (diplomacy seen as a way to establish scientific collaboration in the international realm); and science for diplomacy (where scientific cooperation can help improve international affairs). Although i...

Purpose: We present our views of University-Multi Academy Trusts’ (MATs) opportunities for future interconnectivity that could support successful partnerships. Methodology: We developed a matrix of University-MATs partnerships that could help identifying potential scenarios of collaboration between universities and MATs. Findings: Four potential...

A number of generic Customer Relationship Management (CRM) implementation frameworks have been developed, yet no systematic framework has been developed to help HEIs orientate CRM strategy to align with university business strategies and stakeholder needs. This research iteratively develops the CRM Strategy Orientation Support (CRM-SOS) framework,...

In this article, the authors introduce the idea of competition in the private higher education sector in Egypt. There are 24 private universities competing for students in Egypt. Based on two criteria, quality and price, the authors classify private profit-oriented universities in Egypt into four categories. They conclude that the current Egyptian...

In this article, the authors introduce the idea of competition in the private higher education sector in Egypt. There are 24 private universities competing for students in Egypt. Based on two criteria, quality and price, the authors classify private profit-oriented universities in Egypt into four categories. They conclude that the current Egyptian...

This paper investigates the dynamics of student enrolment in the Syrian private higher education sector. The paper adopts a system dynamics approach, to construct suitable simulation models that could be used to examine the complex and dynamic interactions between student flows, staff ratios and investments in plant and facilities. The study involv...

Syria generally publishes less international indexed research than its counterparts in the Middle East. Between 1996 and 2014, Syria was ranked 101 out of 239 countries considered by the SCImago rankings with 5,151 international indexed published research documents. Breaking the figure down, from 1996 to 2001, Syria’s overall international ranking...

Purpose The purpose of this paper is to compare the desired employability skills of business graduates in Syria from the perspective of both higher education policymakers and employers in the private sector. Design/methodology/approach Interviews were conducted with 12 higher education policymakers and managers from the business sector. Content an...

The academic advising is a crucial process for a student's career path. The manual process is challenging since the student are advised to register specific courses that might affect his career path taking into consideration regulations imposed by school and knowledge and expertise of advisor. Therefore, there are several limitations in the manual...

The academic advising is a crucial process for a student's career path. The manual process is challenging since the student are advised to register specific courses that might affect his career path taking into consideration regulations imposed by school and knowledge and expertise of advisor. Therefore, there are several limitations in the manual...

This study aims at assessing two modern leadership styles: transactional leadership and transformational leadership at Syrian universities. It also aims at exploring whether or not there are differences in leadership styles caused by sector or follower demographics. A quantitative research paradigm was employed. Using a questionnaire survey method,...

Purpose – The purpose of this paper is to explore the two major types of leadership, i.e transactional and transformational, and organizational learning at public and private universities in Syria. It further aims at exploring the role of transactional and transformational leadership in enhancing organizational learning at Syrian universities. Des...

Purpose – The main purpose of this paper is to find whether a correlation exists between students’ natural preferences or what is known as psychological type as determined by the Myers-Briggs Type Indicator (MBTI); the extent of their enthusiasm measured by their level of “like” to the subject, and students’ grade point average (GPA). Design/metho...

This paper aims at exploring student needs and motives to pursue higher education in Syria. Based on the model of student buyer behavior developed by Kotler and Fox in 1995, the study focuses on the first step of this model, so-called motives. The study results are based on qualitative data collected by means of semi-structured styles of interviews...

International cooperation and partnerships became as an important asset for UK universities, where in order to facilitate such international cooperation, selecting partners and arranging partnerships are considered as major organizational steps towards the success of the partnership itself. This study aims at investigating the organizational proces...

The main aim of this study is to investigate the main internal capabilities that would affect the entry standards to UK universities. The study results are based on data collected from 100 universities in UK adapted from the Times Good University Guide 2004. Based on nine hypotheses, the study develops a model of entry standards to UK universities....

Purpose The purpose of this paper is to understand the consumer behaviour when choosing an English as a Foreign Language (EFL) course in the Syrian market. Based on the student choice model, the study aims at exploring motivations, behaviour, decision‐taking factors and evaluation of purchasing process for the EFL service. Design/methodology/appro...

Purpose The main aim of the current study is to explore and model the major obstacles that UK universities encounter when developing international partnerships with overseas universities. Design/methodology/approach Focusing on the obstacles to developing international partnerships, the study results are developed from 24 interviews with senior an...

This study investigates the marketing motivations of Corporate Social Responsibility (CSR) of Syrian businesses, and classifies Syrian businesses within the two extremes of (CSR) perspective of the horizontal axis of Quazi and Brien's (2000) model and the two extremes of the marketing motivations of CSR (a new dimension suggested by the study).The...

Given the need for major reform of the higher education programmes in Syria, and answering the voices that question the role of European Union (EU) in assisting the development of the higher education sector, this study presents an analysis of the contribution of (TEMPUS) Programme in modernising higher education in Syria. The study compares the na...

This study explores and empirically investigates and classifies the major reverse culture shock aspects, difficulties that Syrian returning academics encounter once they come back to their sending universities, and their previous cultural exposure when they studied abroad. The data is collected using a questionnaire developed for the purpose of thi...

Purpose – The purpose of this research is to examine the extent to which UK universities' achal international achievements match their strategic intent on internationalization. Design/methodology/approach – Both factor analysis and cluster analysis were applied on data collected from HESA (2001), and on the data collected from the mission statement...

Purpose The purpose of this paper is to develop a comparative analysis of the main objectives of international institutional partnerships in four UK leading universities. Based on the presented case studies, the paper outlines a model for objectives and implementation of international partnership. Design/methodology/approach Using a multiple case...

This study presents a preliminary analysis of TEMPUS contribution to the development and upgrading of the higher education sector in Syria. By comparing the priorities of Syrian higher education sector and the objectives of thirty three TEMPUS projects implemented in Syria, the study shows different levels of contribution of each project to the nat...