
Ramesh Roshan Das Guru
Ramesh Roshan Das Guru
PhD in Management (Quantitative Marketing)
About
3
Publications
10,295
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79
Citations
Introduction
Education
January 2015 - September 2020
August 2011 - August 2013
Publications
Publications (3)
Purpose
This study aims to extend research in marketing on two important relational constructs, customer satisfaction and brand attachment, by comparing their long-term effects on customer behaviors with different levels of performance difficulty in a relatively understudied domain of durable products.
Design/methodology/approach
Using a two-stage...
Purpose
Product quality is a central construct in several management domains. Theoretical conceptualizations of product quality unanimously stress its multidimensional nature. Yet, no generalizable, multidimensional product quality scale exists. This study develops and validates a multidimensional Customers’ experienced product quality (CEPQ) scale...
Supply chains often consist of stakeholders with different power le-vels collaborating with each other in order to meet customer demand. This im-balance of power along the supply chain is a critical factor that affects its short and long-term behavior, as well as its overall stability and efficiency. The role and the impacts of power in distributio...