• Home
  • Ramesh Roshan Das Guru
Ramesh Roshan Das Guru

Ramesh Roshan Das Guru

PhD in Management (Quantitative Marketing)

About

3
Publications
10,295
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
79
Citations
Education
January 2015 - September 2020
University of Geneva
Field of study
  • Quantitative Marketing
August 2011 - August 2013

Publications

Publications (3)
Article
Full-text available
Purpose This study aims to extend research in marketing on two important relational constructs, customer satisfaction and brand attachment, by comparing their long-term effects on customer behaviors with different levels of performance difficulty in a relatively understudied domain of durable products. Design/methodology/approach Using a two-stage...
Article
Full-text available
Purpose Product quality is a central construct in several management domains. Theoretical conceptualizations of product quality unanimously stress its multidimensional nature. Yet, no generalizable, multidimensional product quality scale exists. This study develops and validates a multidimensional Customers’ experienced product quality (CEPQ) scale...
Conference Paper
Full-text available
Supply chains often consist of stakeholders with different power le-vels collaborating with each other in order to meet customer demand. This im-balance of power along the supply chain is a critical factor that affects its short and long-term behavior, as well as its overall stability and efficiency. The role and the impacts of power in distributio...

Network

Cited By