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Ralf Beuker currently works as the Dean of Münster School of Design (MSD), at Fachhochschule (FH) Münster, Germany. Ralf does research in Design Thinking, Strategic Design and Design for Managerial Decision Making. Their most recent publication is 'Braun design: Dream real products, make real products'.
Design makes a major contribution to Braun's success in international markets. Director of corporate design Peter Schneider—in a recent conversation with Ralf Beuker—reviews the company's design strategies as they relate to such topics as design competitions and innovation, research and the development process, engineering, production and distribut...
The social web is not just a place to communicate about your brand—it's also a good place to facilitate brand research. But remember that knowing the attitudes and behavior of your target audience comes first.