Rajeshwari Krishnamurthy

• Doctor of Philosophy
• Great Lakes Institute of Management

Covid-19 has made an impact on almost all aspects of our daily lives and organizations are no different. As their revenues got reduced, there has been a strong imperative to look for additional sources of new businesses, while still catering to the existing customers. The approaches for both these are vastly different and the pandemic situation acc...

Sustainability is an important aspect of business purposes in organizations. It has been emphasized by a number of corporations and firms as a key component of their long-term success (Grove & Clouse, 2018). Using electric vehicles (EVs) as a context for sustainable products, our empirical study attempts to understand the factors that influence the...

Academic film- How cooking helps resolve value conflicts

This chapter talks about how social media can be used as a marketing tool. Right from describing the various forms of social media, it touches upon the different methods by which social media are engaged with by a marketer. The tasks of creating awareness, generating interest, encouraging action, resulting in purchase, and doing brand advocacy are...

Book 1- Mid life career choices Book 2- New product development Book 3- The New Plan A- Women challenges in mid life career choices

The quote was very reflective of Novatium's approach to business, Rupa thought. As its head of new product marketing for the last two years, she had been on a roller coaster ride. She hailed from a consumer packaged goods sector and knew that new product marketing in a technology company would have its own challenges. So not just one but many rules...

BRANDING IN THE PAINT INDUSTRY INDIA

Mid life career challenges women- presented at GOI conference Stand up India Nov 2016

Gates are an important element of the NPD process as they define the Go/kill decision across Stages. This study aims to understand the 'Gate Governance' aspect of the Stage Gate NPD process in an entrepreneurial company, using Nex. Gen Stage Gate as reference. The definition of entrepreneur considered here is the one who is the major owner and mana...

Stage Gate governance aspect in NPD

Understand role of promotions in retail

Synopsis This case is about how a multinational company, Japan Paints, is faced with the task of arriving at a brand positioning for the Indian market. A market leader in other parts of the world, the company needs to reinforce that status while addressing the large and competitive players in the Indian industry. The Indian consumer is also becomin...

CHALLENGES IN MID LIFE CAREER- WOMEN

Learning outcomes The learning outcomes are as follows: understand the factors that go into the assessment of a distributor performance; understand the criteria that may be useful to distributors while choosing distributorship of a fast-moving consumer goods (FMCG) company; understand the various parameters that define a distributor performance; a...

Entrepreneurial orientation is positively related to new product development (NPD). Through in-depth case studies of two entrepreneurial companies in the consumer packaged goods sector, this study arrives at a set of findings regarding new product development. These include aspects of new product process, role market research in NPD, consumer in-si...

Some analysts were surprised when India emerged second globally in the number of mobile subscribers (1 billion plus). It had overtaken the U.S. in 2015; China is the leader on this metric. In the U.S., consumers are generally able to afford cell phone service. In India, however, recent census data shows that 75% of the population earns less than Rs...

SDM - FMCG Naturo products strategy

Many agonists bring about their effects on cellular functions through a rise in cytosolic [Ca2+] ([Ca2+]c) mediated by the second messenger inositol 1,4,5-trisphosphate (IP3). Imaging studies of single cells have demonstrated that [Ca2+]c signals display cell specific spatiotemporal organization that is established by coordinated activation of IP3...

Increases of mitochondrial matrix [Ca(2+)] ([Ca(2+)](m)) evoked by calcium mobilizing agonists play a fundamental role in the physiological control of cellular energy metabolism. Here, we report that apoptotic stimuli induce a switch in mitochondrial calcium signalling at the beginning of the apoptotic process by facilitating Ca(2+)-induced opening...